Leave Intel! Apple computer will adopt self-developed chip to set a new high

category:Finance
 Leave Intel! Apple computer will adopt self-developed chip to set a new high


Apple rose more than 2.6% to $358.9, leading the Dow, while Intel rose less than 0.8% to $60.1.

Apple computers will use self-developed chips

Apples WWDC 2020 Conference opened at 1 a.m. Beijing time on the 23rd. Apple announced that the Mac computer will turn to the companys own chip, and the IMAC of the demo prototype uses a12z chip, the same as the iPad Pro 2020.

In his speech, Apple CEO Tim Cook called it a historic day for Mac. He also introduced the transition of MAC series from PowerPC, osx10 and Intel chip in detail, and then announced the plan of using Apples own arm driver chip in MAC in the future.

Apple said it would release its first MAC with an apple chip by the end of this year, with a transition expected to take two years. At the same time, as the new Intel driven MAC is still in the pipeline, Apple has not yet fully turned to the arm based MAC. Apple also promised that when it turned to self-developed processors, the performance of the laptop would reach a new level and the power consumption would be greatly reduced.

Bringing arm chips to Macs improves efficiency and battery life without sacrificing speed, reduces heat dissipation, and designs thinner products.

Compared with Intel based MAC, arm based chip will have many advantages, such as faster performance and lower power consumption. And the processor based on arm will also use artificial intelligence to significantly improve the graphics performance and application speed.

A symbolic blow

Apples partnership with Intel began in 2005, when Steve Jobs announced plans to abandon the PowerPC processor at that years WWDC. With Intels help, Apple computers caught up with windows computers, some of which were even stronger than windows at the time.

Stacy Rasgon, an analyst at Sanford C. Bernstein, estimates that the entire MAC notebook product line accounts for less than 5% of Intels annual revenue. The bigger concern, he said, is that what Apple has done may inspire other computer makers to do the same.

For decades, Intel, the worlds largest chipmaker, has shrugged off attempts to shake its dominant position in the field of personal computers. Today, its only direct competitor is AMD, whose new processors have taken market share in the past two years. But amd still generates less than 10% of Intels revenue. Other efforts to break Intels monopoly have had little effect.

Although Intels control of the market is largely unaffected and profits continue to grow, analysts have seen signs of a decline. This is mainly due to the continuous backwardness of the introduction of new production technology. Intel, once a leader in key areas of processor speed and efficiency, is now behind TSMC, the maker of all the chips designed for apple.

At the conference, apple made a series of software improvements to its products. This will be the biggest change to the iPhones home screen since the iPhone was released in 2007. It may also be said that this series of changes makes Apples system more like Android.

Craig federighi, vice president of software engineering at Apple, who was in charge of the presentation, said that this design solved the problem of too many mobile apps that required continuous page turning or search.

Another obvious change is that the main screen of IOS 14 supports widget functions, multiple components support intelligent stacking, and users can place multiple components in the same location, and then slide to call. The component can also display some information without opening the app, such as weather, motion data and so on.

In addition, for the first time, the latest version of IOS 14 can set the default email and browser.

For car owners, theres a feature to note - the legendary carkey is finally on the scene.

In addition, with regard to headphones, apple said that airpods will now automatically switch from iPhone to computer when needed. Currently, if users need to switch between different apple devices when using airpods, they need to turn on Bluetooth settings.

There is also Apples watch system. This generation of watchos7 has finally launched the sleep monitoring function, but what Apple does differently from other watches is that it not only monitors data, but also helps sleep (wind down). For example, when sleeping, the screen will gradually darken, and at the same time, it will play sleep music. After you get up, there will be simple greetings and sleep data.

Apple also added a hand washing monitoring function to the new system, after brushing the watchos7 system. When users wash their hands, the countdown will appear on the watch.

Apple stores are changing again

With novel coronavirus pneumonia cases increasing, Apple Corp closed some American stores again.

In June 19th, novel coronavirus pneumonia cases in the United States were increased, and the company will temporarily close 11 stores in Florida, Arizona, South Carolina and North Carolina, Apple Corp said. Customers who repair equipment in these stores will have a weekend to get their equipment back.

Since Apple closed its stores for the first time in March, all U.S. stores have been reopened with the improvement of the epidemic, and there are some epidemic prevention measures, including the need for consumers to wear masks and take temperature measurements, as well as the need for stores in some areas to make appointments and pick up on the side of the road, CNBC reported on June 20. Now, affected by the epidemic, whether some stores can be opened or not is uncertain. Novel coronavirus pneumonia is now being closed in some communities due to the current situation of new crown pneumonia in some communities we serve. An apple spokesman said in a statement, we have taken this initiative with great caution, we have followed the situation closely and hope that our team and consumers will return as soon as possible. Now, the novel coronavirus pneumonia cases in the United States steadily increase. As of 5:49 Beijing time on June 23rd, the United States has accumulated more than 2 million 300 thousand confirmed cases and a total of 120 thousand deaths. Source: editor in charge of daily economic news: Yang Bin_ NF4368

Since Apple closed its stores for the first time in March, all U.S. stores have been reopened with the improvement of the epidemic, and there are some epidemic prevention measures, including the need for consumers to wear masks and take temperature measurements, as well as the need for stores in some areas to make appointments and pick up on the side of the road, CNBC reported on June 20. Now, affected by the epidemic, whether some stores can be opened or not is uncertain.

Now, the novel coronavirus pneumonia cases in the United States steadily increase. As of 5:49 Beijing time on June 23rd, the United States has accumulated more than 2 million 300 thousand confirmed cases and a total of 120 thousand deaths.