Didis cross border delivery: there will be a real-time freight war

category:Finance
 Didis cross border delivery: there will be a real-time freight war


From June 16, Didi officially announced its entry into the same city freight, and on June 23, Didi officially launched a pilot project in Chengdu and Hangzhou. In fact, compared with the logistics and transportation industry closer to the C-end, the long-term business for the b-end makes the freight seem relatively low-key, but the freight market is absolutely huge.

As for Didis cross-border business, the market speculates that it will pay more attention to the real-time freight in the city, which is inclined to C-end. Up to now, the development of real-time freight has been a long time, the industry has also run out of cargo Lala, fast dog taxi and other head companies. However, the demand of users in the real-time freight market is scattered, and the platforms stickiness to drivers is not strong. Whether Didis participation will stir the freight market like catfish is still unknown.

In addition, the shell financial reporter of Beijing News learned that due to the lack of industry norms, many platforms currently have drivers asking a lot of money, and that moving to collect a lot of money has become a common slot.

chaos

After moving and ordering: driver waiting, loading and unloading, carrying Extra money

The platform price shows 66 yuan, but its not all I have to pay. On May 21, Liu Si (pseudonym) of Wuhan made a net appointment car. This time, instead of ordinary passengers, Liu Sis luggage was taken. Because there is a certain distance to move, Liu Sitong calls a minibus through a freight platform, 3 kilometers and 9 minutes. When placing an order, the platform charges 66 yuan, but Liu finally pays the driver 142 yuan.

Liu Si told shell financial reporter of Beijing news that the pricing method of online car Hailing is different from that of ordinary car Hailing. In addition to the mileage fee displayed on the platform when taking a taxi, passengers need to pay extra for waiting fee and parking fee. At the same time, the general cargo will involve the loading and unloading of luggage, but after placing an order, these costs also need to be charged by passengers.

In May, a well-known video blogger Chuan Da FA, I was FancyWang, once said at micro-blog Tucao, in the case of not being informed in advance, using a freight platform to move, the result was less than two kilometers, but make complaints about 5400 yuan. In the video released by the blogger, its staff claimed to charge 5 yuan per meter (handling) and 10 yuan per meter for two staff members.

Afterwards, the platform issued a statement that the driver Dou seriously violated the rules of the platform, had been sealed and retired by the platform, and could not join the platform for life. In order to facilitate the relocation, the rectification includes setting the platform standard for the flat handling fee in addition to the floor handling fee; guiding and reminding users to pay through the app, avoiding offline transactions, and providing timely complaint channels when users have questions about the bill.

Luo Xuan (pseudonym) of Shenzhen told shell financial reporter of Beijing news that she also used the same city freight software to ask for a car to move. She had already paid when she placed an order on the platform, but when it came to the local driver, she began to ask me for more money. Although she was very upset, she still gave it when she thought of it..

This is not uncommon for instant freight. Ding Youyi (pseudonym), a Wuhan driver, told shell financial reporter of Beijing news that many real-time freight platforms only display freight when users place an order, and the transportation time is limited. If the time exceeds the specified working time, the user will pay for the transportation, parking and other expenses.

Chinas freight market is huge. Intra city freight means that the same city transports large tonnage goods, including B2B intra city distribution, B2C landing distribution, intra city transfer, C2C freight taxi, etc. instant freight belongs to intra city freight which is more inclined to face the C-end. According to the data of smart research, the scale of the citys freight market is increasing year by year, from 710 billion yuan in 2013 to 1273.2 billion yuan in 2019, with a compound annual growth rate of 10.22%.

Chen Xiaohua, CEO of fast dog taxi, once said frankly that instant freight is not the same as logistics companies. (freight) logistics companies are not TOCs, and they dont do it for small B. they transport a drum and two bags of cement, and they wont pay attention to you. fast dog taxi and other instant freight platforms cut into this market.

Snatch food

Didi, the local bureau of living, will add more freight. Experts: focus on the transportation in the same city

In April this year, Beijing Xiaoju Technology Co., Ltd. established a wholly-owned subsidiary Tianjin kuaiju Anyun Freight Co., Ltd. the legal representative of the company is Zhao Hui, general manager of didi driving business department, with a registered capital of 100 million yuan, and didi travel CEO Cheng Wei is the actual controller, with a shareholding ratio of 49.19%.

According to the data of enterprise investigation, the business scope of Tianjin kuaijiaoan Transportation Co., Ltd. includes road freight transportation (network freight transportation), transportation cargo packing service, domestic cargo transportation agent, etc.

Back in March this year, Didi also launched the business of didi running errands. The project is in the charge of Didis driving team and belongs to Didis inclusive travel business group. At present, the business is only piloted in Chengdu, Hangzhou and other cities, with a starting price of about 11 yuan (Chengdu) within 3 kilometers. This is to expand the local life service field again after Didis water take out business.

A few weeks ago, the top navigation bar of didi app added the option of Freight. According to the previous report of Beijing News, the relevant person in charge of didi freight said that after a weeks (online city) vote, Chengdu, Hangzhou and Beijing ranked the top three (online mature) in the list. Among them, Chengdu has the highest voice of users, with more than 34000 votes. Meanwhile, more than 20000 freight drivers from both places were received Sign up.

In this entry into the freight market, Didi said that the market penetration of intra city freight is relatively low, and there is not little room for improvement, which is full of opportunities and challenges. At present, the recruitment and offline training of freight drivers in Chengdu and Hangzhou are in progress.

Didi cuts into the freight market, and the online car Hailing becomes the goods pulling. It is said that the data, brand and user stickiness obtained by the online car Hailing are easy to move into the freight track. In this regard, express delivery expert Zhao Xiaomin said that Didis entry into the logistics industry is inevitable. For Didi, the business model behind online car hailing and other businesses can be seamlessly connected to the freight business.

According to the official recruitment information released by didi freight, at present, the freight models include small, medium, small flat, medium flat and 4.2m freight cars, all of which are small and medium-sized trucks, commonly used in the same city transportation. Industry insiders said that if cross city (long-distance transportation) is involved, 6.8-meter or 9.6-meter freight cars are generally used, because the cost of long-distance transportation needs to be considered. The smaller the car is, the less goods it pulls, and the less money it makes.

Zhao Xiaomin also believes that for didi freight, the most favorable is to enter the same city (instant) field. Compared with cross city (long-distance) transportation, Didis entry is aimed at real-time business. The option of APP online Freight also reveals that it will face more C-end demands, such as consumers demand for goods pulling and moving.

Under the background of stable growth of logistics industry, the intra city (real-time) freight market also ushered in a golden period of development. According to iResearch, the scale growth rate has fluctuated in recent years, but the overall trend is still on the rise. It is expected to maintain a growth rate of 5% - 7% in the next three to five years. However, it can not be ignored that the concentration of intra city (real-time) freight industry is low, the market competition is discrete, and the upgrade space is considerable.

war situation

The head of real-time freight transportation is emerging, with vertical competition in the industry as the main factor

Although real-time freight has become a big cake in the market, the problem is also prominent - the user demand is scattered, and the platform is not strong for drivers.

Ding Youyi, a driver in Wuhan, said that platforms such as freight Lala will charge drivers about 17% of the information fee, that is, when users call through the platform, the platform will charge a certain fee. Ding Youyi sometimes tells the guests recommended by the acquaintances that it is OK not to pay in private through the platform.

We cant just rely on the platform, but we still need to find jobs offline. Ding Youyi said that the real-time freight platform is only a way to attract customers, and there are not many customers on the platform, many of them are still from offline oral communication.

From 2010 to 2016, the registered volume of the enterprises related to the citys freight transportation increased in a fluctuating way, reaching 277 in 2016, 24% higher than that in 2015; from then on, the registered volume of the enterprises related to the citys freight transportation decreased to 200 in 2019, 28% lower than that four years ago.

In February 2020, there were only 9 enterprises registered in the same city, a decrease of 43% compared with January; in March 2020, the number of enterprises registered slightly picked up, reaching 38 in April, and slightly dropped in May, reaching 23. Geographically, Guangdong is the province with the largest number of freight related enterprises in the same city, with 210 enterprises in total; Shandong and Shanxi are second, with 109 and 80 enterprises ranking second and third respectively.

At present, Didis main competitors are more inclined to the top enterprises with C-end business, such as freight Lala, fast dog taxi, etc. Founded in 2013, Kerala is an Internet logistics service platform. It has developed in both domestic and overseas markets. It entered Southeast Asia market in 2014 and expanded to India and Brazil in 2019.

Chinese mainland city China has been covering 330 mainland cities as of May 2020, and operates in Chinas Hongkong city and Taiwan, China. It has opened business in 19 cities in Southeast Asia, India and South America, with 440 thousand monthly drivers and 6 million monthly users.

Fast dog taxi, formerly known as 58 express, provides short-distance freight transportation and trading service platform for pulling goods, moving, transporting goods, etc. In August 2018, 58 express officially changed its name to fast Dog Taxi. Chen Xiaohua once told the shell financial reporter of Beijing news that the original intention of the name change was that the company wanted to move from the small B end of the wholesale market to the public, 58 express could not carry more business information, nor could it get rid of the understanding of 58 home classification portal. Obviously, Didi is trying to embark on the opposite journey with fast dog taxi, pulling goods across the border from the taxi platform.

At present, the valuation of freight Lala and fast Dog Taxi are both over US $1 billion. In July 2018, fast Dog Taxi won a strategic investment of 250 million, led by Huaxin investment, rookie network, home group, China Russia fund, former Haimu fund, etc. In February 2019, huolala also experienced a round D financing of US $300 million, led by Hillhouse capital and Sequoia Capital China.

Similarly, as the largest vehicle cargo matching information platform in China, manbang group does not focus on the same city freight, but like Didi, it has big data of vehicle information, connecting goods and vehicles. Didi will also rely on the data advantage of the platform to move towards the vehicle cargo matching platform.

Compared with the highly centralized and homogeneous competition in the domestic express delivery market, the competition mode of intra city freight is still dominated by local and vertical industry competition. Zhao Xiaomin said that in terms of business model, market scale and service, no one enterprise in the citys freight industry stands out completely at present and needs to wait for market inspection.

ituation

Will the subsidy war burn into immediate freight? 58. Dripping or positive hard

The real-time delivery, which is more mature than the real-time freight, has experienced a price war. From 2014 to 2015, a number of real-time logistics (intra city) platforms emerged, and the crowdsourcing mode was used to cut into the real-time logistics market which was not fully covered by traditional express companies such as three links and one arrival. Similar to other new economy industries, the real-time logistics competition market of multiple players cant open the subsidy war without customs.

As for the outcome, we can imagine that shendun express, the freshest and many other instant delivery companies quit the competition stage because of the broken capital chain, financing strength and other reasons.

Zhao Xiaomin told the Beijing novel coronavirus pneumonia reporter that the real-time freight industry may also have price war, or use shareholder advantage and platform resources to speed up the price war to win the market. Combined with the current market environment and the new crown pneumonia epidemic, it is appropriate to intervene in the freight market at this time.

But Chen Xiaohua said there would be no subsidy for fast dog taxi. In his view, pulling goods is a low-frequency scenario for C-end users, and subsidies are meaningless. Fast Dog Taxi originated from 58, and 58 was good at advertising and traffic. At the same time, backed by Alibaba and 58 city, these are the advantages of fast dog taxi.

Didi intervened in the freight market at this time, although with the resource advantages of C-terminal and large companies, the top players have accumulated over the years and formed certain barriers, and the number of truck drivers over 3 million is not a single step. Zhao Xiaomin said that didi would use acquisition and restructuring to accelerate development. At present, the market is looking forward to one or two IPOs in the field of real-time freight as soon as possible. Ai Rui consulting research report shows that the breakthrough idea of C-end of real-time freight is the extension of service scenario. The market customers of C-end are huge and scattered, and the demand is relatively low-frequency compared with b-end, with obvious contingency. The moving market seems to be huge, but it is actually a small part of the citys freight transport. The cost of small B and C-end customers replacement is relatively low. Enterprises should copy their own operation mode to attack more C-end and small b-end scenarios. Beijing News shell financial reporter Cheng Zijiao editor Wang Jinyu proofread Chen Diyan source: Beijing News Editor in charge: Wang Xiaowu_ NF

Didi intervened in the freight market at this time, although with the resource advantages of C-terminal and large companies, the top players have accumulated over the years and formed certain barriers, and the number of truck drivers over 3 million is not a single step. Zhao Xiaomin said that didi would use acquisition and restructuring to accelerate development. At present, the market is looking forward to one or two IPOs in the field of real-time freight as soon as possible.

New Beijing News shell financial reporter Cheng Zijiao editor Wang Jinyu proofread Chen Diyan