According to the relevant person in charge of the state Internet and information office, combined with the reports and verification of the masses, it shows that the content ecology of 31 major online live platforms in China is generally poor, and the content is vulgar and vulgar to varying degrees. Among them, there are frequent live broadcast chaos in the show, exposed clothes of some female anchors, vulgar words and deeds of some male anchors, vulgar hot dance, prank, abuse and other phenomena are constantly prohibited; chat live broadcast content has no nutrition and no value, or even spread bad values; message interaction, barrage and user account registration are neglected in management, and illegal information emerges in endlessly. Some platform enterprises have improper business attitude and their own interests are paramount. Some use free online classes to promote online games, some use pornographic and vulgar content to induce users to click and browse and top up for rewards, some use lottery, guess, rebate and other ways to suspected of organizing online gambling. Many live broadcast chaos seriously deviates from the socialist core values, endangers the healthy growth of young people, and destroys the social atmosphere. All sectors of society call for strict rectification.
Relevant principals stressed that the comprehensive inspection of 31 online live broadcasting platforms was aimed at urging the main platforms to fulfill their main responsibilities and social responsibilities, to keep the bottom line of law, morality and safety, to consciously improve platform rules, optimize system functions, improve algorithm recommendation, strengthen the management of the anchors, to minimize the living space of vulgar and bad information, and to continuously improve live broadcasting Content quality, to provide more and better cultural products and services for the majority of Internet users, and promote the healthy and orderly development of the online live broadcasting industry.
Source: Qiao JunJing, editor in charge of China Netcom_ NBJ11279