Fashion brand aesthetic competition! Whose INS has the best taste?

 Fashion brand aesthetic competition! Whose INS has the best taste?


Instagram homepage of Italian brand Gucci

The ins of Gucci, an Italian brand, is like a big play. The high saturation and bright colors collide with the soft retro feeling, perfectly interpreting the luxury and complexity behind the brand. Of course, as the theme of each season changes, this performance also tells different stories.

Instagram homepage of Italian brand Gucci

Whether its the gorgeous appearance in front of the ancient buildings or the free will in the countryside Gucci uses its consistent narrative style to integrate classical and young trends to create a fairytale like visual art.


Instagram trends of French brand Celine

Instagram homepage of creative director Hedi Slimane


Instagram trends of Spanish brand Manolo Blahnik

Some brands show the soul of design through the expression of characters, while others take products as the only protagonists. Spanish brand Manolo Blahnik has successfully built its INS into a high-heeled shoe album. Whether it is the color matching or the choice of elements, it shows the brands careful study of aesthetics.

Instagram home page of Spanish brand Manolo Blahnik

Manolo Blahniks high-heeled shoes are works of art in the fashion world. Their delicacy and elegance give people a unique visual enjoyment through the filter and processing of photographers. Can you pick such beautiful high heels?

Instagram trends of Spanish brand Manolo Blahnik


Collection of fashion illustration

Instagram home page of delpozo

The brand displays the works of artist Patricia Hugues through instagram

Instagram trends of delpozo

Here, the illustration and fashion are interwoven, and each masterpiece presents an unspeakable beauty. In addition, delpozo petal cutting design and architectural womens silhouette are all vivid and unique in this virtual reality contrast.


Emancipating natures private account

Instagram home page of French brand Balenciaga

When you walk into the ins of French brand Balenciaga, you will have the illusion: is this a stolen number? Unlike other official INS, Balenciaga is more like a private account, with personality, mischievous and unintelligible intention as its main characteristics.

Instagram home page of French brand Balenciaga


The grotesque performance of drama elite

Instagram homepage of fashion brand Charles Jeffrey Loverboy

Instagram homepage of fashion brand Charles Jeffrey Loverboy

And its official ins also brings another kind of visual impact with its eye-catching and exaggerated modeling, like watching a group of opera elite weird performances. In addition, the paintings of many young artists will also be presented irregularly, enriching the ins content while also covered with a strong artistic atmosphere.

Instagram homepage of fashion brand Charles Jeffrey Loverboy


Instagram homepage of jacquemus

Nowadays, the ins of fashion brand has more and more strong personal color. Jacquemus, a brand of the same name operated by French post-90s designer Simon Porte jacquemus, is also one of them. In addition to the designers love of bringing private goods (such as self photography), he also has a paranoid demand for the layout of INS - often with three identical or similar themes horizontally distributed.

It is undeniable that because of its novel and unique way of communication, the designers personal charm is magnified infinitely, and the brand also gains a large number of loyal followers of INS.


Instagram homepage of French fashion brand rouje

Of course, its ins is also full of French style. Damas, together with his friends and fans, is here to write about their attitude towards life, which is lazy, casual and not artificial.

Instagram homepage of French fashion brand rouje


A magazine of life art

The other is nanushka, a small Hungarian clothing brand. Its simple and comfortable design style is popular with fashion bloggers, stars and street photographers. But unlike rouje, its ins is more like a slow-paced life art magazine, with clothing, architecture, sculpture, furniture and photography as its main content. Such gentle painting style can always bring a moment of freedom for busy and tired people.

Brand shows designer Michel ducaroys works through instagram

Brands display works of photographer Jens ingvarsson through instagram


Art Gallery behind fashion

Instagram home page of the row

Art and fashion are inextricably linked, while the row, an American clothing brand, regards art as the soul of its propaganda. The rows official ins are extremely low-key but high-level, with few single product promotions and model appearances.

His ins mainly displays all kinds of excellent works of art, such as the works of the French sculptor Albert ferraud adjustable armchair and the works of the American artist Georgia OKeeffe light coming on the plains No. II. It is through art works that the row talks with the public to create a distinctive tone and aesthetic style of the brand.

Nowadays, fashion brands are communicating with the public through social media, delivering a more intuitive and clear image. Some inherit classics and constantly draw gorgeous picture albums, some are innovative and sometimes contain designers private goods In the final analysis, only those who are good at telling stories can grasp the hearts of consumers and never fade in the tide of fashion.

Supervised by / Qi chao

This article was originally created by Art Department of fashion bazaar and cannot be reproduced without permission