The same jobs theater, different WWDC. The spotlight, rows of seats, open theater, dark long sleeve T-shirt, dark pants, Apple CEO cook came from the side of the stage and gave an opening speech of technology integration of Humanities and art.
Although WWDC has been online for the first time in 33 years due to the epidemic (for us in the eastern hemisphere, it has always been online), it is Apples largest global developer conference so far, and more than 23 million developers in the global Apple community can participate online.
In terms of content, Apple should take the form of recording and broadcasting, which was exclaimed by netizens as terrifying high quality.
In one hour and 48 minutes, Apple introduced five new OS upgrades: IOS 14 added Android functions such as small components and picture in picture, and apple version of the app officially took heart; iPad OS 14 became more and more like Mac OS, becoming a productivity tool, and apple pencil brought a big surprise; watchos 7s sleep monitoring function arrived as scheduled, and just needed for the epidemic: hand washing monitoring function; MAC OS interface more like IOS, SA Fari has a major upgrade.
Not only that, the long rumored MAC self-developed chip has finally been unveiled. Whats the more specific content.
Apple OS family bucket upgrade
1. The first one is IOS (not iPhone OS).
In a word, Android is becoming more and more delicious.
The first is the app resource base. The homepage app is automatically classified and can be searched with one click to realize more convenient and simple browsing.
There is no unexpected widget, which supports different sizes of home page customization, and you can see what content is included by sliding, which is more beautiful and rich.
It is worth mentioning that Apples picture in picture function, that is, Androids small window mode, can switch freely with other apps. In the future, Apples mobile phone will be able to watch videos and perform other operations like Androids. Its no wonder that netizens lamented: Android tastes more and more strong..
Speech assistant Siri has been updated to be more intelligent and support real-time translation including arrow Chinese. At the same time, Apple released data that Siri receives 25 billion requests a month.
Another important update is appclips, which can be used for quick payment through Safari, map or NFC and scanning to quickly open specific functions in the app. By netizens tease wechat applet, apple version of the applet.
2. IPad OS, apple pencil is a surprise.
IOS 14s improved functions are also applied to the iPad OS, and the small component functions are also added. Ipados has redesigned file management, reducing more functionality to a centralized area. Call function of small window is finally available.
In addition, the iPad OS 14 has launched a more convenient search function, which can quickly detect the required app just by inputting a few simple subtitles.
In the new version of the system, apple pencil has brought a lot of surprises. In any input window, applepecil can be directly used for scribbling, and the content can be automatically recognized and directly converted to text.
3. Watchos, hand washing test, the epidemic is just needed.
Watchos7 has more kinds of new dials, supports the function of sharing dials, and adds a variety of dance, core training and other modes to exercise. Support sleep tracking, sleep support and other functions.
More importantly, the automatic monitoring of hand washing function is updated in watchos7, which can tell the cleaning duration by countdown, and remind whether the hand washing time is up to standard by vibration. It can be said that the epidemic is just needed.
4. Tvos, easier to use, more smart home.
The latest tvos improves the game experience, can play games with friends, and can save progress. Upgraded AppleTV + services and added native programs.
In addition, homekit has been updated, mainly around simpler, more private and more efficient terminal interaction capabilities.
5. MacOS, new name bigsur.
The new Mac OS is named bigsur. On the map, bigsur is located in western California and is said to be able to enjoy the beautiful scenery on California Highway 1.
Mac OS brings a new UI, a new control center, and a visual sense closer to IOS and iPad OS.
In addition, Safaris extended capabilities have been enhanced and more personalization options have been added.
In general, Apples five major OS start to have you in me, I have you in me, more and more alike.
Self developed MAC chip commercial products launched at the end of the year
After the software Carnival, cook came to power again and announced the fourth historic moment of Apple Mac: the migration of Apples self-developed chips.
Its nothing new for apple to develop its own chips. As early as 2010 on the iPhone 4, apple adopted the first generation of self-developed chip A4. Until September 2019, when the A13 bionic chip of iPhone 11 series was installed, Apple has launched seven generations of self-developed chips, and the chip performance is getting stronger and stronger. According to media evaluation, its performance has even surpassed that of PC chip.
It can be said that on the way to Intel, Apple has been preparing for a long time.
In 2005, apple chose Intel as the chip of Mac computer, which started the cooperation for 15 years. But jobs once said that if a computing architecture is used for 10 years, it basically reaches its performance limit, and its expectation for Intel x86 architecture is 10 years.
Now, 15 years later, Intels toothpaste squeeze has inspired the possibility of Apples self-developed chip.
Guo Mingfu, an analyst with Tianfeng international, once reported that if Apples processor is replaced (replaced with self-developed chip), it is expected to reduce the processor cost by 40% - 60%, which is conducive to the cost structure and product sales strategy.
In fact, the MAC product line only accounts for more than 10% of Apples total revenue, but apple is willing to invest heavily in making its own chips. Why?
In addition to the cost reduction mentioned above, self-developed chips can also achieve more product differentiation, especially Apples iPhone and iPad have already launched self-developed chips based on arm, which will help Apple further improve the ecosystem.
Cook also said that a new Mac with Apples self-developed chip will be launched by the end of this year, and Apple will take two years to transition to self-developed chip.
Guo predicts that from 2021, all new Macs will be equipped with Apples self-developed processors.
I believe that the self-developed processor based on ARM architecture will not lose the performance of Intel, but we need to remind that how to quickly achieve the problem of adaptation and compatibility will be the problem Apple needs to solve (Apple has started to solve this problem).
Potential crisis: developers dissatisfaction
Not only that, Apple also requires developers to develop applications for its latest platform, including the Macs bottom layer, for a complete transformation.
You know, one of the things that Apple has been very successful is its business model. Depending on the product category, Apples app store will draw 15-30% of the purchase or subscription share, which can bring more than $1 billion to apple every month.
The European Commission said a survey would examine the mandatory use of Apples proprietary in app purchase system, as well as restrictions on developers ability to inform users of cheaper purchase channels outside the app.
If the investigation is established, Apple will face a fine of up to 10% of its annual revenue and be forced to adjust its business practices.
In fact, as early as 2017, Apple was fined 13 billion euros by the EU anti-monopoly agency, plus 1.5 billion interest.