Weimi UK company declares bankruptcy and wants to seize the Chinese market

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 Weimi UK company declares bankruptcy and wants to seize the Chinese market


Robert Harding, Deloittes chief executive in charge of the Weimi bankruptcy protection program, said: although it has become an economic victim due to the impact of the epidemic, no layoffs have been announced. Deloitte has revealed that it will help the company to restructure its investment and adjust its lease terms, and may also sell Weimis assets to a third party. Up to now, the 25 stores of Weimi in the UK have been closed and only maintained through online e-commerce.

Deloitte believes that the collapse of Britains Viktor is another blow to the British business street, and also another case of the impact of the new crown epidemic on the whole retail industry. The impact of the economic lockout has compounded the challenges faced by physical stores in a broader area, resulting in a shortage of funds...

It is reported that China is the first country to recover from the epidemic, so more than 40 stores of Weimi in Beijing, Shanghai, Chengdu, Chongqing and other places have been restored to normal operation. According to the data of AI media consulting, Chinas underwear market has huge consumption potential, with a market scale of about 200 billion yuan in 2019, of which womens underwear market accounts for more than 60% of the total market.

Weimi in the dilemma attaches great importance to the consumption potential of the Chinese market. On April 20 and 24, Weimi successively announced that Zhou Dongyu became the brand spokesperson of its Greater China region and Yang Mi was the spokesperson of its Asia region. So it seems that only the Chinese market can save Weimi.

Extended reading: Johnson & Johnson will stop selling a number of whitening products, which is implicated in racial inequality awareness. Renmeixinshan, Rihanna, donated $15 million for the fourth time of the epidemic. Liu Qing, President of didi travel, responded to being the sole director of Kaiyun group. Source: Netease fashion editor: Pan Jingxian_ NQ0184