100 stores participate in green consumption week, Gome delivers green life concept

category:Internet
 100 stores participate in green consumption week, Gome delivers green life concept


Gome, as a leading retail enterprise, has always been committed to achieving a better life for Chinese families based on the needs of consumers. Since the home life strategy was put forward in 2018, it has transformed from home appliance retailer to home life overall solution provider, service solution provider and supply chain exporter. With home appliances, home furnishings, home furnishings and home services as the contact points, realize all-round and deep interaction with users, and establish a Gome housekeeper platform innovatively, providing full life cycle management services such as delivery and installation synchronization, one-time home, package buying, cleaning gift bags, replacing the old with the new.

This year, with the coming of Gome 618 Shopping Festival and Beijing consumption season, Gomes Beijing Gome and Beijing Dazhong are actively involved in it. While continuing to promote the energy-saving subsidies of Beijing municipal government, they have also added the old for new subsidies. The first batch of 500 million yuan of old for new subsidies has been invested in Beijing, and the preferential margin will reach 20% in the whole consumption season. In addition, in guiding consumers to buy energy-saving and environmental protection goods, Gome, together with Haier, Gree, Midea and other well-known high-quality brands, jointly promote primary and secondary energy efficiency products, and establish energy-saving industry standards from production to retail.

Driven by Gome, not only the consumption potential of smart and green home appliances has been fully released and entered the homes of Chinese consumers, but also consumers enjoy Gomes preferential policies and first-class logistics and service capabilities through Gome app, Gome store, more than 2600 offline stores, pinduoduogome official flagship store, Jingdong Gome official flagship store and other channels. At present, Gome has hundreds of stores to participate in the promotion of the green consumption week, to pass on the concept of green life to consumers.

In China, more and more young people begin to join in the army of low-carbon consumption, taking low carbon as the fashion and trend. During the green consumption week, a small program named lets start to detect carbon was officially released. Among the first batch of carbon detection partners, Gome retail is well listed. When consumers consume in hundreds of stores in Gome, they can easily understand the carbon footprints of some products, acquire low-carbon life knowledge and establish low-carbon consumption awareness with the help of wechat small programs and AI identification technology. Improve consumers awareness of the relationship between environmental health, low-carbon consumption behavior and personal life, so that the life of low-carbon consumption and green consumption is no longer far away from consumers. Ye Shiyan, general manager of Gome housekeeper, said Gome actively responded to national policies and worked with high-quality brands to promote energy-saving subsidies and trade in of old products to the whole country. On the one hand, to meet the consumers demand for the renewal of household appliances, to lead the upgrading of household appliances consumption quality; on the other hand, through two practical subsidy actions, to promote the green household appliances to the whole country, and the formation of the concept of green consumption and quality consumption, to help the development of green economy from the retail end. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

In China, more and more young people begin to join in the army of low-carbon consumption, taking low carbon as the fashion and trend. During the green consumption week, a small program named lets start to detect carbon was officially released. Among the first batch of carbon detection partners, Gome retail is well listed. When consumers consume in hundreds of stores in Gome, they can easily understand the carbon footprints of some products, acquire low-carbon life knowledge and establish low-carbon consumption awareness with the help of wechat small programs and AI identification technology. Improve consumers awareness of the relationship between environmental health, low-carbon consumption behavior and personal life, so that the life of low-carbon consumption and green consumption is no longer far away from consumers.

Ye Shiyan, general manager of Gome housekeeper, said Gome actively responded to national policies and worked with high-quality brands to promote energy-saving subsidies and trade in of old products to the whole country. On the one hand, to meet the consumers demand for the renewal of household appliances, to lead the upgrading of household appliances consumption quality; on the other hand, through two practical subsidy actions, to promote the green household appliances to the whole country, and the formation of the concept of green consumption and quality consumption, to help the development of green economy from the retail end.