According to the Commission, the main reason for the decline in retail growth in early June is that the manufacturers goods rejection volume was too large due to the impact of the national five year plan inventory clearing in the same period last year, forming a high base number, and the demand that was just needed in March to May and previously restrained has been basically released. At the same time, in June, most of the students in China have returned to school and resumed their classes. The demand power of urban families to buy cars and substitute for walking is weakened, and the growth power of car market on a month on month basis is weakened. In the first week of June, the wholesale trend rose sharply, which is a normal repair phenomenon.
Although the growth rate of domestic passenger car retail slowed down in the first two weeks of June, the passenger Federation is still optimistic about the overall sales volume in June. Although the car market retail in the first two weeks was not good, the 618 Shopping Festival superimposed the consumption vouchers issued by various regions, which brought leverage effect to boost consumption value in the short term, and the effect of retail increment in June is worth looking forward to. The Federation said.
In May, the domestic passenger vehicle market continued to heat up and achieved the first positive year-on-year growth in nearly 11 months.
According to the latest data released by the China Automobile Association, in May, the automobile production and sales were 2.187 million and 2.194 million respectively, up 18.2% and 14.5% year-on-year, showing double-digit growth. This is the first double-digit growth in the domestic car market in the past two years.
After the epidemic, comprehensive policies such as resumption of production and work have led to a good recovery effect in the auto market, and the market just needs to continue to recover. Cui Dongshu, Secretary General of the national passenger vehicle market information joint meeting, said.
Under the background of the overall recovery of the automobile market, the performance of automobile enterprises also has their own points. FAW Volkswagen, Geely Automobile, Changan Automobile, GAC Toyota and Beijing Benz all achieved more than 20% year-on-year growth in May, forming a pulling effect.
In terms of sales ranking of automobile enterprises, FAW Volkswagen widened the gap between FAW Volkswagen and SAIC Volkswagen in May, from 33000 to 50000; Japanese brands accounted for half of the top ten sales, and Dongfeng Nissan narrowed the gap between them and Geely Automobile to 361; in terms of independent brands, only Geely Automobile and Changan automobile were shortlisted in the top ten sales.
In addition, there are five enterprises that sell more than 100000 vehicles a month in May, namely FAW Volkswagen, SAIC Volkswagen, SAIC General Motors, Geely Automobile and Dongfeng Nissan. In this regard, the Federation believes that the mainstream joint venture brands and the head independent brand enterprises promote the overall market strength, and the Matthew effect of the car market is becoming increasingly obvious.
Different from the recovery of the overall vehicle market, the new energy vehicle market is still in a year-on-year downward trend. In May, the wholesale sales volume of new energy passenger vehicles in China was 70200, down 25.8% year on year, according to the passenger Federation.
Market share of luxury car leading sports car market will increase
After taking the lead in becoming regular in April, the domestic luxury car market continued to make efforts in May, leading the market with high double-digit growth.
According to the data of China Federation of passenger cars, in May, the sales volume of domestic luxury car market was about 225600, an increase of 18% on April, a year-on-year increase of 26.6%; from January to may, the cumulative sales volume of domestic luxury car market was about 807200, a year-on-year decrease of 5.4%. Although the sales volume of luxury car market in the first five months showed negative growth, its decline rate is still the lowest among the three major market segments, superior to the overall level of the industry.
Under the rapid rebound of sales volume, the market share of domestic luxury vehicles continues to steadily increase, from 12.9% in the first quarter to 14% in May.
Cui Dongshu believes that under the trend of consumption upgrading, the continuous strong demand for high-end replacement is one of the important reasons for the steady growth of luxury car market. According to the data, the proportion of domestic passenger vehicle replacement has increased from 32% of the total sales in 2016 to 40% in 2019. Cui Dongshu estimated that the proportion of car replacement in 2020 is expected to be about 41%. With the release of rigid demand from the exchange group, the luxury car market is expected to continue to maintain a high growth trend.
According to Cui Dongshu, the epidemic has little impact on the target group of luxury cars, which intensifies their concern for health and quality of life, thus stimulating their demand for luxury cars.
In the second camp of luxury cars in China, Cadillacs sales volume in May was about 21000, up 39.3% month on month, up 1.5% year on year. Among them, the SUV matrix composed of xt4, xt5 and XT6 accounted for over 67% of the sales in May, with sales of 5460, 7047 and 1499 vehicles respectively.
Volvo also handed over a dazzling answer sheet in May. According to the data, Volvos sales volume in China in May was about 15100, up 22% year on year. XC60, S90 and XC90 are still the main sales force, contributing two-thirds of the sales volume. As for the two new cars just launched last year, the sales volume of Volvo xc40 increased by 29.8% month on month in May and the sales volume of new S60 increased by 75.2% month on month.
With the promotion of resumption of production, Jaguar Land Rovers sales volume in China has also recovered steadily. Data shows that in May, Jaguar Land Rovers domestic sales volume increased by 38.30% year-on-year and 24.20% month on month. On June 16, the new defender will make its debut in China in the form of a cloud launch. With the continuous introduction of new products, Jaguar Land Rover sales in China are expected to be further boosted.
In addition, the two domestic models qx50 and q50l of Infiniti sold 1413 and 739 vehicles respectively in May, which promoted the sales growth of Dongfeng Infiniti in May. In April this year, Infiniti launched the qx50 mid-term modified model. After the new car kinetic energy is released, it may win a new growth point for the sales volume of Infiniti in China.
u25cf Japanese two fields and one production ranked among the top ten American cars in sales volume
The collective efforts of core models have become the key to the stable performance of mainstream Japanese car enterprises. For example, the sales volume of Dongfeng Nissan Xuanyi reached 46000 in May, a year-on-year increase of 31.9%, accounting for nearly half of the total sales volume of Dongfeng Nissan; the sales volume of Qijun and Xiaoke also broke through 10000, reaching 15000 and 14000 respectively; while the sales volume of Teana in that month was 9823, but the year-on-year increase was as high as 64.8%.
On the report card of GAC Toyota, the sales volume of 7588 new cars was contributed by willanda, which had been on the market for only three months; the total sales volume of tnga family composed of the eighth generation of Camry, the new generation of leiling, c-hr and willanda was 49000, and the total sales volume of SUV sector exceeded 20000.
Thanks to the simultaneous efforts of sedan and SUV sectors, GAC Honda continued to maintain a steady growth momentum in May. Among them, the sales volume of Honda sedan of GAC reached 27000 in May, while the sales volume of SUV composed of Guandao, haoying and Bingzhi reached 31000 in the same month, up 29% month on month.
At the same time, the sales volume of core models such as Dongfeng Honda CR-V, civic and xr-v also exceeded the same period last year.
It is worth noting that in the first five months of this year, the market share of Japanese and German series cars has been further reduced to 1.8%, while the gap between the north and South Volkswagen is growing.
Depending on the continuous efforts of Volkswagen brand, Audi brand and Jetta brand in three different market segments, FAW Volkswagens sales volume in May increased by 22.8% year on year, accounting for 11.3% of the market share. Among them, the sales volume of Volkswagen brand is 106300, and that of Jetta brand is 15400.
In May, Cadillacs sales volume was 21000 units, an increase of 39.3% month on month and a slight increase of 1.5% year on year. Among them, the SUV matrix composed of xt4, xt5 and XT6 accounted for more than 67% of the sales in May, with sales of 5460, 7047 and 1499 vehicles respectively; Buick brand continued to maintain a double-digit double growth of 13.8% and 17.3% on a year-on-month basis in May. Among them, Buick GL8 family sold 15000 vehicles, an increase of 8.5% year on year, while Chevrolet brand sold 34000 vehicles in May, an increase of 32.2% month on month.
In fact, the United States series car industry as a whole ushered in a long lost outbreak in May, with market share breaking through 10%, reaching 10.7%. In addition to the decline of SAIC GM, Changan Ford also achieved an increase of 228.9%, pushing the growth of Changan Ford in the first five months to 19.4%.
Some analysts believe that although PSA executives have repeatedly said that they will not exit China, Peugeot and Citroen have not seen a big improvement, while DS, a high-end brand, is also facing Stagnation with the acquisition of Changan PSA. It is a big challenge for legal cars to recover their lost market share in China.
Independent market share increased by a small margin, car companies accelerated the introduction of new products
In May, the highlights of independent brands appeared frequently in domestic automobile market. According to the data, the sales volume of self owned brand passenger vehicles in May was about 571000, up 0.4% year on year, and the market share was 34.1%, slightly higher than that in March. On the whole, the independent car companies are accelerating the introduction of products, hoping to get better market performance in the competition in the second half of this year by using the new car effect.
Compared with the same period last year, Geelys sales in May increased by 24.7%, compared with 2% in April. However, in May last year, Geelys sales base was relatively low, with sales of about 90000 vehicles that month, down 27% year on year. This has something to do with Geelys strategic adjustment at that time.
Changan automobile is another independent vehicle enterprise in the top 10 of the comprehensive sales list of narrow sense passenger vehicles in May of China Federation of passenger cars. Its sales volume in May was about 71000, with a year-on-year growth of 69.1%, ranking seventh. Among them, the sales volume of Changan cs75 series broke the 20000 vehicle mark again after April, and the sales volume in May was about 20000 vehicles, a year-on-year increase of 166.4%. Among them, the sales volume of cs75plus in May was about 17000, which is constantly approaching the champion position of Haval H6. Driven by cs75plus, the cumulative sales volume of Changan cs75 Series in the first five months was about 88000, up 55.4% year on year.
It is understood that the new compact SUV uni-t of Changan Automobile will be officially launched in June, which may further boost the sales volume of Changan Automobile in the second half of the year.
Last month, Great Wall Motor, which also ranked No. 8 in the narrow sense passenger vehicle comprehensive sales list of China Federation of passenger cars in May, fell to No. 12 in May.
The sales volume of Great Wall Motor in May was about 58000, according to the data of China Travel Federation. However, according to the official production and sales express of Great Wall Motor, its sales volume in May was about 82000, up 31% year on year; in the first five months of this year, the cumulative sales volume of great wall motor was about 313000.
Haver brand is still the sales pillar of great wall motor. In May, the sales volume was about 52000, up 20% year on year. Among them, the sales volume of Haval H6 is about 23000; the sales volume of Haval F7 is about 10000; the sales volume of Haval M6 is about 13000, showing a year-on-year growth of 503.9%. However, the reason for the sharp year-on-year growth of Haval M6 is that it was affected by the six emission standards switching last year, and its sales volume was only 2098 in the same period.
It is reported that the Haval brand will launch a new category of SUV model, the Haval big dog, which is planned to be launched in the third quarter of this year, and is expected to bring new growth points based on the current H series, F series and M series.
Affected by the overall warming up of the car market, the sales performance of the second camp of independent brands is also different. For example, the sales volume of SAIC passenger vehicles in May was about 41000, among which, the sales volume of Rongwei brand exceeded 35000 in May, an increase of 34.6% month on month. The sales volume of the rx5 series of sales person Rongwei is about 15000 units, with an increase of 36.5% on a month on month basis. On June 10, Rongwei rx5plus, a new model of Rongwei rx5 family, was launched, with the actual price of 98800-134800 yuan. This model may further enrich the rx5 series of Roewe and help its sales increase.
In addition, the sales volume of BYD fuel vehicles increased significantly in May, with a year-on-year increase of 70.5% to 20000 in the same month; however, the sales volume of its new energy vehicles was about 11000, a year-on-year decrease of 48.3%. In the first 5 months of this year, the cumulative sales volume of BYD was about 125 thousand, down 34% year-on-year.
BYD hopes to boost sales of new energy vehicles on the blade battery. It is understood that the new car with blade battery will be launched in the middle of this year. BYD expects to use this new car to rebuild its position in the domestic new energy vehicle market and challenge Teslas current strong momentum.
Tesla is the biggest winner in the U-shaped recovery of new energy vehicle market
In May, the growth rate of new energy vehicle market was still not positive. According to the data of China Automobile Association, in May, the production and sales of new energy vehicles in China completed 84000 and 82000 respectively, down 25.8% and 23.5% year on year.
The current sales trend of new energy vehicles continues the negative growth trend after the sharp decline of new energy subsidies in the second half of last year. It is not difficult to see that the development of new energy vehicles in China still depends on the support of financial subsidies and other policies, while consumers confidence in new energy vehicles is still insufficient. There is still a long way to go before Chinas new energy vehicles are fully market-oriented.
As the main sales force, new energy passenger vehicles accounted for over 85.61% of new energy vehicle sales in May. In May, the wholesale volume of new energy passenger vehicles in China was about 70200, down 27.63% year-on-year and up 22.44% month on month, according to the passenger Federation.
From the data, although Chinas new energy passenger vehicle market is recovering steadily from the epidemic, it shows a U type recovery trend, which is still weak compared with the V reversal trend of Chinas overall vehicle market.
In terms of sales volume, Tesla became the biggest winner in the new energy vehicle market in May. With nearly 11000 outstanding cars, model 3 returned to the first place from the fourth place in April. Not only that, the sales volume of model 3 in May is almost the sum of the sales volume of two to four models in the ranking, which also makes the sales gap between Tesla and other brands single models open sharply again.
Similar to Teslas trend, there is BAIC EU series, which ranks third this month. In April, BAICs EU series models plummeted to 586 from 4450 in March, falling out of the top ten in the monthly ranking and to twenty-first in the monthly ranking. In May, the sales volume of BAIC EU Series models began to rebound sharply, from 586 to 3500, returning to the top of the list. The ES6 of Yulai automobile and the ideal one of ideal automobile have been on the list for many consecutive months, becoming an important force in the sales volume of domestic new energy vehicle market. Moreover, the two new energy vehicles, ES6 and ideal one, have been in the top ten of new energy high-end SUV sales since February, with remarkable market performance. From the sales data, although there is still a certain gap between the trump models of US6 and ideal one and BBA (Mercedes Benz, BMW and Audi), it has the potential to compete with the second group of luxury cars such as Lexus and Volvo. This means that in the competition with the traditional new energy vehicle enterprises, the products under the new forces of car making have gradually been recognized by consumers. Source: Daily Economic News Author: Zhao Chenghuang, Xin Xu, sun Tongtong, Li Xing, sun Lei, Pei Jianru, Zhang Bei editor in charge: Wang Xiaowu_ NF
Similar to Teslas trend, there is BAIC EU series, which ranks third this month. In April, BAIC EU Series vehicles plummeted to 586 from 4450 in March, falling out of the top 10 in the monthly ranking and down to the 21st in the monthly ranking. In May, the sales volume of BAIC EU Series models began to rebound sharply, from 586 to 3500, returning to the top of the list.
The ES6 of Yulai automobile and the ideal one of ideal automobile have been on the list for many consecutive months, becoming an important force in the sales volume of domestic new energy vehicle market. Moreover, the two new energy vehicles, ES6 and ideal one, have been in the top ten of new energy high-end SUV sales since February, with remarkable market performance.