According to the Commission, the main reason for the decline of retail growth rate in early June is that the manufacturers goods rejection volume is too large due to the impact of national five year plan inventory clearing in the same period last year, forming a high base number, and the demand that was just needed in March to May and previously restrained has been basically released. At the same time, in June, most of the students in China have returned to school and resumed their classes. The demand power of urban families to buy cars and substitute for walking is weakened, and the growth power of car market on a month on month basis is weakened. In the first week of June, the wholesale trend rose sharply, which is a normal repair phenomenon.
The price war will be further intensified
In May, the domestic passenger vehicle market continued to heat up and achieved the first positive year-on-year growth in nearly 11 months.
According to the latest data released by CAAC, the production and sales of automobiles in May were 2187000 and 2194000, respectively, with a year-on-year increase of 18.2% and 14.5%, showing double-digit growth. This is the first double-digit growth in the domestic car market in the past two years.
Under the background of the overall recovery of the automobile market, the performance of automobile enterprises also has their own points. FAW Volkswagen, Geely Automobile, Changan Automobile, GAC Toyota and Beijing Benz all achieved more than 20% year-on-year growth in May, forming a pulling effect.
In terms of sales ranking of automobile enterprises, FAW Volkswagen widened the gap between FAW Volkswagen and SAIC Volkswagen in May, from 33000 to 50000; Japanese brands accounted for half of the top ten sales, and Dongfeng Nissan narrowed the gap between them and Geely Automobile to 361; in terms of independent brands, only Geely Automobile and Changan automobile were shortlisted in the top ten sales.
In addition, there are five enterprises that sell more than 100000 vehicles a month in May, namely FAW Volkswagen, SAIC Volkswagen, SAIC General Motors, Geely Automobile and Dongfeng Nissan. In this regard, the Federation believes that the mainstream joint venture brands and the head independent brand enterprises promote the overall market strength, and the Matthew effect of the car market is becoming increasingly obvious.
As for the decline of new energy vehicle market, Xu Haidong, deputy chief engineer of China Association of automobile industry, said: this exposes some problems in the process of policy driven to market driven transformation of domestic new energy vehicle market, and there is still a certain gap in terms of policy or product cost control of enterprises.
It is worth noting that with the recovery of car market sales, dealers are still facing a lot of pressure. After the outbreak of the epidemic, many manufacturers canceled the assessment target in February, but now with the effective alleviation of the epidemic, the annual sales of vehicle enterprises are under pressure, and the assessment task of manufacturers is gradually increasing. Lang Xuehong, Deputy Secretary General of China Automobile Circulation Association, thinks.
According to the latest inventory early warning index survey of Chinas auto dealers released by China Automobile Circulation Association, the inventory early warning index of auto dealers in May 2020 is 54.2%, up 0.4% year on year, and the inventory early warning index is above the warning line.
In order to complete the assessment task, dealers will promote sales through promotion and price for quantity. Said Lang Xuehong. The Federation also believes that with the gradual release of rigid demand for car purchase from March to may, the car market will enter the traditional off-season in June, showing a downward trend, and the price war in the car market will be further intensified.
Market share of luxury car leading sports car market will increase
After taking the lead in becoming regular in April, the domestic luxury car market continued to make efforts in May, leading the market with high double-digit growth.
According to the data of China Federation of passenger cars, in May, the sales volume of domestic luxury car market was about 225600, an increase of 18% on April, a year-on-year increase of 26.6%; from January to may, the cumulative sales volume of domestic luxury car market was about 807200, a year-on-year decrease of 5.4%. Although the sales volume of luxury car market in the first five months showed negative growth, its decline rate is still the lowest among the three major market segments, superior to the overall level of the industry.
Under the rapid rebound of sales volume, the market share of domestic luxury vehicles continues to steadily increase, from 12.9% in the first quarter to 14% in May.
Cui Dongshu believes that under the trend of consumption upgrading, the continuous strong demand for high-end replacement is one of the important reasons for the steady growth of luxury car market. According to the data, the proportion of domestic passenger vehicle replacement has increased from 32% of the total sales in 2016 to 40% in 2019. Cui Dongshu estimated that the proportion of car replacement in 2020 is expected to be about 41%. With the release of rigid demand from the exchange group, the luxury car market is expected to continue to maintain a high growth trend.
According to Cui Dongshu, the epidemic has little impact on the target group of luxury cars, which intensifies their concern for health and quality of life, thus stimulating their demand for luxury cars.
At the same time, further exploration of luxury car prices is also considered to be an important factor driving the growth of luxury car market. Recently, the reporter of daily economic news visited the 4S shop of luxury car brands in Beijing and found that all brands are increasing their preferential promotion efforts. There are tens of thousands of yuan of preferential policies for bicycles everywhere. Some models even offer 100000 yuan of preferential policies for bicycles.
In the second camp of luxury cars in China, Cadillacs sales volume in May was about 21000, up 39.3% month on month, up 1.5% year on year. Among them, the SUV matrix composed of xt4, xt5 and XT6 accounted for over 67% of the sales in May, with sales of 5460, 7047 and 1499 vehicles respectively.
With the promotion of resumption of production, Jaguar Land Rovers sales volume in China has also recovered steadily. Data shows that in May, Jaguar Land Rovers domestic sales volume increased by 38.30% year-on-year and 24.20% month on month. On June 16, the new defender will make its debut in China in the form of a cloud launch. With the continuous introduction of new products, Jaguar Land Rover sales in China are expected to be further boosted.
In addition, the two domestic models qx50 and q50l of Infiniti sold 1413 and 739 vehicles respectively in May, which promoted the sales growth of Dongfeng Infiniti in May. In April this year, Infiniti launched the qx50 mid-term modified model. After the new car kinetic energy is released, it may win a new growth point for the sales volume of Infiniti in China.
u25cf Japanese two fields and one production ranked among the top ten American cars in sales volume
Thanks to the simultaneous efforts of sedan and SUV sectors, GAC Honda continued to maintain a steady growth momentum in May. Among them, the sales volume of Honda sedan of GAC reached 27000 in May, while the sales volume of SUV composed of Guandao, haoying and Bingzhi reached 31000 in the same month, up 29% month on month.
At the same time, the sales volume of core models such as Dongfeng Honda CR-V, civic and xr-v also exceeded the same period last year.
In this regard, it is analyzed that the Japanese brand models are playing a role in adapting to the characteristics of consumers, especially the small car market has been basically stable, and the layout of large cars is gradually forming. In addition, the product launch of north and South Toyota and north and South Honda in the SUV sector has made up for its disadvantages in the SUV segment market in the past. The combination of the above factors has made the development of Japanese car companies full of momentum in recent two years.
According to the top ten passenger vehicle manufacturers in May, FAW Volkswagen ranks first with sales volume of 182000 vehicles, while SAIC Volkswagen ranks second, but the gap between them has reached 50000 vehicles. In April, the gap was 40000.
Depending on the continuous efforts of Volkswagen brand, Audi brand and Jetta brand in three different market segments, FAW Volkswagens sales volume in May increased by 22.8% year on year, accounting for 11.3% of the market share. Among them, the sales volume of Volkswagen brand is 106300, and that of Jetta brand is 15400.
In fact, the United States series car industry as a whole ushered in a long lost outbreak in May, with market share breaking through 10%, reaching 10.7%. In addition to the decline of SAIC GM, Changan Ford also achieved an increase of 228.9%, pushing the growth of Changan Ford in the first five months to 19.4%.
In contrast, legal cars are the worst, with market share falling to 0.3% from 0.73% last year. With the delisting of Dongfeng Renault, Renault has exited Chinas passenger car market, leaving PSA alone.
Independent market share increased by a small margin, car companies accelerated the introduction of new products
In May, the highlights of independent brands appeared frequently in domestic automobile market. According to the data, the sales volume of self owned brand passenger vehicles in May was about 571000, up 0.4% year on year, and the market share was 34.1%, slightly higher than that in March. On the whole, the independent car companies are accelerating the introduction of products, hoping to get better market performance in the competition in the second half of this year by using the new car effect.
Specifically, Geely still ranks the fourth place in the narrow sense comprehensive sales list of passenger vehicles in May, which is consistent with April. Its sales volume in May is about 106000, which is Geelys sales volume breaking through 100000 for two consecutive months. According to the data released by Geely, the sales of cars, SUVs and MPVS are about 43000, 64000 and 2226 respectively.
Compared with the same period last year, Geelys sales increased by 24.7% in May, compared with 2% in April. However, in May last year, Geelys sales base was relatively low, with sales of about 90000 vehicles that month, down 27% year on year. This has something to do with Geelys strategic adjustment at that time.
Changan automobile is another self owned vehicle enterprise in the top 10 of the comprehensive sales list of narrow sense passenger vehicles in May of China Federation of passenger cars. Its sales volume in May was about 71000, with a year-on-year growth of 69.1%, ranking seventh. Among them, the sales volume of Changan cs75 series broke the 20000 vehicle mark again after April, and the sales volume in May was about 20000 vehicles, a year-on-year increase of 166.4%. Among them, the sales volume of cs75plus in May was about 17000, which is constantly approaching the champion position of Haval H6. Driven by cs75plus, the cumulative sales volume of Changan cs75 Series in the first five months was about 88000, up 55.4% year on year.
It is understood that the new compact SUV uni-t of Changan Automobile will be officially launched in June, which may further boost the sales volume of Changan Automobile in the second half of the year.
Last month, Great Wall Motor, which also ranked No. 8 in the narrow sense passenger vehicle comprehensive sales list of China Federation of passenger cars in May, fell to No. 12 in May.
The sales volume of Great Wall Motor in May was about 58000, according to the data of China Travel Federation. However, according to the official production and sales express of Great Wall Motor, its sales volume in May was about 82000, up 31% year on year; in the first five months of this year, the cumulative sales volume of great wall motor was about 313000.
Haver brand is still the sales pillar of great wall motor. In May, the sales volume was about 52000, up 20% year on year. Among them, the sales volume of Haval H6 is about 23000; the sales volume of Haval F7 is about 10000; the sales volume of Haval M6 is about 13000, showing a year-on-year growth of 503.9%. However, the reason for the sharp year-on-year growth of Haval M6 is that it was affected by the six emission standards switching last year, and its sales volume was only 2098 in the same period.
It is reported that the huff brand will launch a new type of SUV, the huff big dog, which is planned to be launched in the third quarter of this year, and is expected to bring new growth points on the basis of the current H series, F series and M series.
Affected by the overall warming up of the car market, the sales performance of the second camp of independent brands is also different. For example, the sales volume of SAIC passenger vehicles in May was about 41000, among which, the sales volume of Rongwei brand exceeded 35000 in May, an increase of 34.6% month on month. The sales volume of the rx5 series of sales person Rongwei is about 15000 units, with an increase of 36.5% on a month on month basis. On June 10, Rongwei rx5plus, a new model of Rongwei rx5 family, was launched, with the actual price of 98800-134800 yuan. This model may further enrich the rx5 series of Roewe and help its sales increase.
In addition, the sales volume of BYD fuel vehicles increased significantly in May, with a year-on-year increase of 70.5% to 20000 in the same month; however, the sales volume of new energy vehicles was about 11000, a year-on-year decrease of 48.3%. In the first five months of this year, BYDs cumulative sales volume was about 125000 vehicles, a 34% year-on-year decline.
BYD hopes to boost sales of new energy vehicles on the blade battery. It is understood that the new car with blade battery will be launched in the middle of this year. BYD expects to use this new car to rebuild its position in the domestic new energy vehicle market and challenge Teslas current strong momentum.
Tesla becomes the biggest winner in U type recovery of new energy vehicle market
In May, the growth rate of new energy vehicle market was still not positive. According to the data of China Automobile Association, in May, the production and sales of new energy vehicles in China completed 84000 and 82000 respectively, down 25.8% and 23.5% year on year.
The current sales trend of new energy vehicles continues the negative growth trend after the sharp decline of new energy subsidies in the second half of last year. Therefore, it is not difficult to see that the development of new energy vehicles in China still depends on the support of financial subsidies and other policies, while consumer confidence in new energy vehicles is still insufficient. There is still a long way to go before Chinas new energy vehicles are fully market-oriented.
As the main sales force, new energy passenger vehicles accounted for over 85.61% of new energy vehicle sales in May. In May, the wholesale volume of new energy passenger vehicles in China was about 70200, down 27.63% year-on-year and up 22.44% month on month, according to the passenger Federation.
From the data, although Chinas new energy passenger vehicle market is recovering steadily from the epidemic, it shows a U type recovery trend, which is still weak compared with the V reversal trend of Chinas overall vehicle market.
In terms of sales volume, Tesla became the biggest winner in the new energy vehicle market in May. With nearly 11000 outstanding cars, model 3 returned to the first place from the fourth place in April. Not only that, the sales volume of model 3 in May is almost the sum of the sales volume of two to four models in the ranking, which also makes the sales gap between Tesla and other brands single models open sharply again.
Similar to Teslas trend, there is BAIC EU series, which ranks third this month. In April, BAIC EU Series vehicles plummeted to 586 from 4450 in March, falling out of the top 10 in the monthly ranking and down to the 21st in the monthly ranking. In May, the sales volume of BAIC EU Series models began to rebound sharply, from 586 to 3500, returning to the top of the list. The ES6 of Yulai automobile and the ideal one of ideal automobile have been on the list for many consecutive months, becoming an important force in the sales volume of domestic new energy vehicle market. Moreover, the two new energy vehicles, ES6 and ideal one, have been in the top ten of new energy high-end SUV sales since February, with remarkable market performance. From the sales data, although there is still a certain gap between the trump models of US6 and ideal one and BBA (Mercedes Benz, BMW and Audi), it has the potential to compete with the second group of luxury cars such as Lexus and Volvo. This means that in the competition with the traditional new energy vehicle enterprises, the products of the new power of vehicle manufacturing are gradually recognized by consumers. Source: Daily Economic News Author: Zhao Chenghuang, Xin Xu, sun Tongtong, Li Xing, sun Lei, Pei Jianru, Zhang Bei editor in charge: Wang Xiaowu_ NF
The ES6 of Yulai automobile and the ideal one of ideal automobile have been on the list for many consecutive months, becoming an important force in the sales volume of domestic new energy vehicle market. Moreover, the two new energy vehicles, ES6 and ideal one, have been in the top ten of new energy high-end SUV sales since February, with remarkable market performance.