New leader Chu Cheng: he wants to talk to his father this year when he lost his father

 New leader Chu Cheng: he wants to talk to his father this year when he lost his father

At the end of 2012, Chu Yibin listened to his fathers call and left Singapore to return to Yunnan. A few years later, at the age of 90, Chu Shijian announced that Chu Yibin was the inheritor of Chu oranges brand, and started a series of preparations to support his son.

Chu Shijian died on March 5, 2019. Since then, Chu Yibin has officially become the new leader of Chu orange. After that, the picking period of Chu orange was 33 days, and it sold out in 35 days, which was the fastest year in the history of Chu orange. The companys team also kept stable.

Chu gave his performance 70 points. He said that he was a son. When he was middle-aged, he obeyed his fathers call. It was filial piety. But he is also a father. Now he has been in Yunnan for a long time, I still owe some money to some children in Singapore.


This phone call caused a violent conflict in Chu Yibins heart. I am the father of several children, and I am Chu Shijians only son. I cant abandon my old father. Chu Yibin said.

Since then, Chu Yibin has entered the planting industry from scratch. At the beginning of 2018, on Chu Shijians 90th birthday, the Chu family officially announced that Chu Yibin was the only inheritor of Chu orange.

Chu Shijian told his son that he would manage the base for another year. A year later, all the oranges were handed over to Chu Yibin. Chu recalled that within the Chu family, Chu Shijian made it clear that his son would take over at the end of 2018.

u25b2 Chu Yibin

Chu Shijian put forward that the responsibility of Chu Yibin is to support the brand of Chu orange. Hold on, everyone is better. According to their performance, they will live well. If they cant hold on, everyone has no good life.

Chu Yibins challenge lies in that he is the junior brother of Chu orange base. My attitude is not sincere enough, my learning ability is not strong enough, and I can see if I can catch the key points. My senior brothers are looking at these problems.

In January 2019, Chu Shijian went to the orchard for the last time, during which Chu Yibin participated in the first meeting of the company. Chu said that at the meeting, he found a senior brothers performance and had some contempt for him.

At that time, I suggested that it was not important whether I was Chu Shijians son or not, but I hope that all of you would put forward opinions, demands and ideas, and work together to do a good job, rather than fight each other. Chu Yibin said.

Photo provided by interviewee Chu Shijian

Chu Yibin checked the companys accounts and found that the salary of the management has been declining in the past three years. The management has some complaints about this. After the fourth management meeting, Chu Yibin announced that the salary of the management will rise 5% on the basis of the highest salary over the years. Peoples hearts have been stable since then.


Chu returned to Yunnan in 2013. As soon as he arrived in Yunnan, he had a game with his father. In fact, until Chu Shijian died, the father and son spent most of their time playing games.

Chu Yibin and Chu Shijian had two fierce confrontations. For the first time, when Chu Yibin was a sophomore, he chose to study liberal arts. When the school informed Chu Shijian of Chu Yibins choice, Chu Shijian said, what liberal arts and science should be chosen.

Chu Yibin obeyed his fathers will and chose science, but at the end of the semester, he failed in six courses. The school also informed Chu Shijian. Chu Shijian was very angry. He ran to school and told his son that he would get his diploma anyway.

u25b2 Chu Shijian, his wife Ma Jingfen, and his son Chu Yibin are interviewees in the orchard

At that time, my voice was very small, but I still replied calmly. This is your choice. Chu Yibin said that his father was stunned and could not speak for a long time. This is the first time I feel a fair fight between father and son.

When Chu Shijian was young, his family took photos of the interviewees

On June 20, in the company office in Yuxi City, Chu Yibin told Red Star News reporters that although such a test is a kind of experience for him personally, he still believes that the family should not be scattered. The outside world says that there is no fighting in our family. We just have a division of labor for each family, and we need to help each other if necessary.

In 2014, Chu Yibin officially contacted the planting industry. He had discussed Apple planting with the local government in Malong County, but the project eventually failed. Later, Chu Yibin developed a base of 15000 mu in Longling County, where he still planted iced sugar orange.

No money, no people, let me do it myself. Chu Yibin said that his father believed that what he had done was true. He almost didnt care about my son, but let me do it alone.

u25b2 photos provided by Chu Shijian, his wife Ma Jingfen and son Chu Yibin

Before Chu Yibin was engaged in the financial industry, he was able to find his own way to solve the problem of money, but this time he met with good technical talents who were not given by others. Ive really got a grip on my neck. Chu Yibin said that the most powerful people engaged in Bingtangcheng were all under their fathers hands, and almost all the other bases were sent by their old father on their own initiative; even the strongest people were all in other businesses of their families. Some people expressed their wish to go to Longling base, but Chu Shijian made it clear that they could not.


Chu Yibin said that from 2014 to 2019, Chu Shijian had been deliberately beating me and exercising me. Before the Spring Festival in 2019, Chu Yibins Longling base arrived at the time of submission.

At that time, Chu Shijian was lying on the hospital bed, and he specially explained: take some fruits from Longling base. Some of the old bases teachers, Fu, were also at the scene, and Chu Yibin carried a basket of fruit up. The old man said, look, this is Longling fruit. Everyone will try it. A few people tasted it, but they couldnt make a sound. The old man said, well, the fruit of Longling has its own characteristics.

Chu Yibin said that before fruit hanging, Chu Shijian thought that the quality of Bingtang orange in Longling base was not a big problem. But the fruit of this base, including the fruit of other bases of the descendants of Chu family, cannot be classified under the brand of Chu orange. According to the Chu family, the standard of Chu orange must be maintained consistently, and the difference in taste caused by the planting area cannot bring cognitive confusion to consumers.

Chu said that his father gave 80 points to the answer sheet he handed in. Two days before Chu Shijians death (March 5, 2019), Chu Yibin had a wish to talk with his father.

Id like to ask my father if you have anything else to say. But I cant bear to open my mouth. Im afraid my father will realize that his life has entered the countdown. Chu Yibin said.

Chu said his father felt like he wanted to get rid of the shackles. But as soon as he finished speaking, Chu Shijian fell on his sons chest. The doctor rushed in and put on Chu Shijians oxygen mask again.

On March 5, 2019, the doctor announced the death of Chu Shijian. Chu Yibin was alone in the room. He took a basin and two towels. Others reminded him to wash his fathers body. When Chu Shijians face was rubbed, Chu felt that his fierce confrontation with his father, which lasted for decades, had finally disappeared.

On September 22nd last year, Chu orange held a pre-sale press conference. The producers of sorting equipment and partners of downstream products participated in the event. The theme of this activity is one persons Chu orange, to a group of peoples Chu orange.

Chu Yibin said that the death of his father was indeed a digestion of the brand. To this end, he also told the management that when we are together, we will inevitably stumble, but we should not give each other problems, but we should stabilize product quality, live a better life together and earn more money.


Chu gave himself 70 points in the year when he left his father as the new leader.

These 70 points are the 70 points I learned from my old father. But we added 33 points to ourselves through the strength of the team. Chu Yibin said that the direction of the teams efforts is to be a little better than Chu Shijian, and the final score is 103 points, if I am satisfied with the 70 points I have learned, then one generation is not as good as another.

The challenge of planting industry is that there are no samples and models to follow in the market. Chu Shijian mentioned many times in the last few years that it is more difficult to produce fruit than he thought. Chu Yibin said that Chu Shijian is a monument type existence. As a successor, he needs to pay more energy to make up for his own shortcomings, so as to ensure that the brand does not make problems.

u25b2 drawings of interviewees Chu Shijian and his son Chu Yibin

Under the influence of his father, Chu Yibin had lived a wandering life for ten years. When one of his children was less than one year old, Chu Yibin took them everywhere.

My child asked me why I wanted to live such a life, and I didnt know how to answer. Chu said it was not until around 2011 that he made it clear to his children who he was and who their grandfather was.

Chu Yibin followed his fathers wishes to return to Yunnan, but for his children, he finally felt that he was in debt. After Chu Yibin was relatively stable, he still had to run back and forth in Shenzhen, Singapore and Yunnan. In 2011, he made up his mind to accompany the children for two years, but at the end of 2012, Chu Yibin returned to Yunnan again, and his promise to the children failed to be fulfilled.

u25b2 drawings provided by interviewees Chu Shijian and his son Chu Yibin

Chu Yibin stipulated that children should send him messages and photos every day. As soon as they returned to Singapore, maybe they didnt see their friends for a while, so they didnt care about my father. Later, I finally got on the phone. I was very angry on the phone, and I lost my temper with them. Chu said that after the call, several children did not contact him again.

Chu Yibin regretted his temper that time. Last week, he sent an apology message to the youngest child, saying that he didnt fulfill his fathers responsibilities. I said, I am worried about you and cant accompany you, but I hope you can understand that at present, this situation cant be changed, people sometimes cant make more choices, and we should focus on the future. Now, I have to work hard to do a good job. I am a father, but I am also a son.

But for fathers day in 2020, Chu is still waiting for his childrens greetings. He estimated that this fathers day may not wait for such a message, I havent seen several children in nearly a year, and Im afraid of birthing.

Of course, Chu Yibin also thought of his father. Since the death of Chu Shijian, only one old master has left the base. On March 5 this year, the first anniversary of Chu Shijians death, Chu Yibin came to the cemetery alone. He wants to talk to his father about the past years hardships and tiredness.

Chu Yibin said in his heart: father, when my younger martial brother became the leader, your veterans are still very cooperative. You can rest assured.

Red Star reporter Liu Ping from Yuxi, Yunnan photography Wang Hongqiang