In the first half of the year, more than 100 cities were fighting for grabbing people, and the effect of housing subsidy on stimulating the real estate market was very small

category:Finance
 In the first half of the year, more than 100 cities were fighting for grabbing people, and the effect of housing subsidy on stimulating the real estate market was very small


Zhang Dawei, chief analyst of Zhongyuan Real estate, pointed out: talents become the window of real estate policy regulation, and the blowout is expected to continue in 2020. However, many people in the industry said that under the general tone of no speculation in housing, these incentive policies such as house purchase subsidies have little effect on the real estate market.

More than 100 cities offer olive branch to talents

Since the war of robbing people started in 2017, it is still full of smoke. In 2020, zero threshold settlement, first settlement and then employment, one million housing subsidies The olive branches thrown out by major cities are more attractive than one another. Statistics from the Central Plains research institute show that as of early June, more than 100 cities have issued talent policies this year.

Jian Ke, senior director and director of China Market Research Department of Savills, stressed to the reporter of China Times: the war of robbing people has never ended. It is very important that people can go to the cities and jobs that are most needed and suitable for them. On June 16, Meng Wei, a spokesman, stressed at the regular press conference of the national development and Reform Commission in June that it is necessary to promote all kinds of cities, especially those cities with concentrated agricultural transfer population, and relax the restrictions on settlement, which also means that more cities will join the army of introducing human resource policies in the future.

Zhang Dawei, chief analyst of Zhongyuan Real estate, said: in 2020, there are some new features in the talent policies of all regions: cities that taste the sweetness will continue to increase, cities will basically blossom in an all-round way, and talent standards will continue to decline, which to a large extent has become a labor struggle . Especially in Xian, Nanjing, Hangzhou and other cities, the talent policy will continue to be increased in 2019.

It is worth noting that the housing subsidies for talents have become the standard of most talent policies. According to the statistics of Zhongyuan Real estate, more than 80 cities in the above cities have issued talent policies involving housing purchase subsidies. From the point of view of release time, the most intensive period of time for the introduction of preferential housing subsidies is the second quarter. In the first ten days of June alone, 15 cities including Guangzhou, Nanjing, Quzhou, Nanning, Changchun, etc. issued house purchase subsidy policies.

In these supporting housing subsidy policies, some cities provide reasonable house purchasing qualification and housing subsidy. In order to win more top-notch talents, the housing subsidy policies in some cities involve a ceiling of millions of yuan.

At the same time, some regions offer low-cost housing discounts for newly introduced talents. On April 30, Hainan Province announced the launch of affordable housing in six cities and counties, including Haikou City and Sanya City. In addition, many cities have taken subsidy measures to the rental market, which are mainly reflected in increasing the withdrawal amount of rental housing accumulation fund, giving rental subsidies and increasing the supply of rental housing market.

For these talent policies linked to the real estate market, many people in the industry directly say that they have trust market considerations.

Chen Xiao, an analyst with Zhuges real estate data center, thinks that in more than 2020, cities will issue policies on talent settlement and house purchase subsidies, and launch a rob people war, mainly to restore the vitality of the real estate market as soon as possible. On the one hand, it is out of the demand of recovering the urban economic development to obtain the necessary labor resources for economic recovery by attracting talents. On the other hand, the influx of talents will bring part of the demand for house purchase. By issuing house purchase subsidies to encourage house purchase, it will also inject new vitality into the development of the local real estate market. Chen Xiao said.

Jianke said that housing is one of the most concerned issues for many talents when choosing cities. If cities want to attract talents and make them rooted here, it is also necessary for them to have affordable housing. If the relevant policies of a city attract talents to settle down and purchase real estate locally, it will undoubtedly increase the demand of the residential real estate market. Jane can say.

Yan Yuejin pointed out that by the end of April this year, the total inventory of newly-built commercial residential buildings in four first tier cities, 32 second tier cities and 64 third tier and fourth tier cities was 476.04 million square meters, an increase of 2.0% month on month and 5.3% year-on-year, according to the report on housing inventory in 100 cities issued by the research department of Yiju. For 17 consecutive months, the inventory of Baicheng has shown a small growth trend compared with the same period last year; however, in terms of the inventory to sales ratio of newly-built commercial residential buildings in 100 cities, the period of inventory elimination has also exceeded 12 months, which is 13.1 months.

Talents become the window of real estate policy regulation. Zhang Dawei explained that compared with some fine-tuning real estate policies, the talent policy is not sensitive, and no matter how strong it is, there will be no risk of recovery.

However, whether these preferential policies for talent purchase subsidies can really play a role in boosting the local property market still needs to be questioned. The interviewees generally believe that under the impact of the epidemic, the real estate market performance is sluggish, and the implementation of talent settlement and house purchase subsidy policies will stimulate market enthusiasm to a certain extent, but the actual effect is still limited.

According to the Research Report of Yihan think tank, housing subsidies are related to talents. Such policies are targeted regulation policies, and compared with large amount of housing expenditure, the strength of housing subsidies is relatively small. Therefore, although the purchase subsidy can bring part of the demand, due to the limited number of talents, the relaxation of talent settlement still has a limited degree of benefit to the real estate market.

Zou Linhua, head of the housing big data group of the Financial Strategy Research Institute of the Chinese Academy of Social Sciences, told the Huaxia times that due to the high price of housing, which reduces the attraction of talents, the subsidy policy for the purchase of talents is reasonable. Of course, the talent standard in some places is very low, in fact, it may only play a role in subsidizing the purchase of houses. Subsidized house purchase will have a certain pulling effect on the real estate market, but the effect is limited under the current situation. Said Zou Linhua. Xu Xiaole, chief market analyst of Shell Research Institute, said that from historical experience, key cities such as Chengdu and Tianjin, even if the increase of demand for house purchase due to the relaxation of settlement restrictions, the impact on short-term transactions in the market will not last for more than three months. For example, after Nanjing issued the talent introduction policy at the beginning of 2018, trading volume increased in the short term, but the annual average price remained stable. Editor in charge: Zhang Bei editor in chief: does Zhang Yuning extend reading of Wangfujing get the license of tax-free operator? Why is it an exception? Think carefully? It seems that China Eastern Airlines is calling for cash flow. Huang Zheng is a super Jack Ma! 40 year old fortune: 320bn, Chinas second richest person source: China Times editor in charge: Zhong Qiming_ NF5619

Zou Linhua, head of the housing big data group of the Financial Strategy Research Institute of the Chinese Academy of Social Sciences, told the Huaxia times that due to the high price of housing, which reduces the attraction of talents, the subsidy policy for the purchase of talents is reasonable. Of course, the talent standard in some places is very low, in fact, it may only play a role in subsidizing the purchase of houses. Subsidized house purchase will have a certain pulling effect on the real estate market, but the effect is limited under the current situation. Said Zou Linhua.

Xu Xiaole, chief market analyst of Shell Research Institute, said that from historical experience, key cities such as Chengdu and Tianjin, even if the increase of demand for house purchase due to the relaxation of settlement restrictions, the impact on short-term transactions in the market will not last for more than three months. For example, after Nanjing issued the talent introduction policy at the beginning of 2018, trading volume increased in the short term, but the annual average price remained stable.