In the first half of the year, more than 100 cities competed for the battle for people purchase subsidy, which had little effect on stimulating the real estate market

category:Finance
 In the first half of the year, more than 100 cities competed for the battle for people purchase subsidy, which had little effect on stimulating the real estate market


Zhang Dawei, chief analyst of Zhongyuan Real estate, pointed out: talents become the window of real estate policy regulation, and the blowout is expected to continue in 2020. However, many people in the industry said that under the general tone of no speculation in housing, these incentive policies such as house purchase subsidies have little effect on the real estate market.

More than 100 cities offer olive branch to talents

Zhang Dawei, chief analyst of Zhongyuan Real estate, said: in 2020, there are some new features in the talent policies of all regions: cities that taste the sweetness will continue to increase, cities will basically blossom in an all-round way, and talent standards will continue to decline, which to a large extent has become a labor struggle . Especially in Xian, Nanjing, Hangzhou and other cities, the talent policy will continue to be increased in 2019.

It is worth noting that the housing subsidies for talents have become the standard of most talent policies. According to the statistics of Zhongyuan Real estate, more than 80 cities in the above cities have issued talent policies involving housing purchase subsidies. From the point of view of release time, the most intensive period of time for the introduction of preferential housing subsidies is the second quarter. In the first ten days of June alone, 15 cities including Guangzhou, Nanjing, Quzhou, Nanning, Changchun, etc. issued house purchase subsidy policies.

For example, on June 8, Qingpu District of Shanghai announced at the 2020 talent conference that it would give a purchase subsidy of up to 5 million yuan to the imported high-level talents; on June 11, Weifang, Shandong Province announced that it would give a purchase subsidy of 3 million yuan to the class a high-level talents in the implementation opinions of Weifang talent housing project; Hangzhou increased the purchase subsidy of high-level talents in February this year, and gave a purchase subsidy to the class a top talents Only according to the one person, one discussion, a maximum purchase subsidy of 8 million yuan will be given, and 2 million yuan, 1.5 million yuan and 1 million yuan will be given to class B, C and D talents respectively.

At the same time, some regions offer low-cost housing discounts for newly introduced talents. On April 30, Hainan Province announced the launch of affordable housing in six cities and counties, including Haikou City and Sanya City. In addition, many cities have taken subsidy measures to the rental market, which are mainly reflected in increasing the withdrawal amount of rental housing accumulation fund, giving rental subsidies and increasing the supply of rental housing market.

The effect of talent policy supporting the city is limited

Chen Xiao, an analyst with Zhuges real estate data center, thinks that in more than 2020, cities will issue policies on talent settlement and house purchase subsidies, and launch a rob people war, mainly to restore the vitality of the real estate market as soon as possible. On the one hand, it is out of the demand of recovering the urban economic development to obtain the necessary labor resources for economic recovery by attracting talents. On the other hand, the influx of talents will bring part of the demand for house purchase. By issuing house purchase subsidies to encourage house purchase, it will also inject new vitality into the development of the local real estate market. Chen Xiao said.

Jianke said that housing is one of the most concerned issues for many talents when choosing cities. If cities want to attract talents and make them rooted here, it is also necessary for them to have affordable housing. If the relevant policies of a city attract talents to settle down and purchase real estate locally, it will undoubtedly increase the demand of the residential real estate market. Jane can say.

Yan Yuejin, director of the think tank research center of Shanghai E-House Research Institute, said frankly: from the perspective of high housing inventory and long period of decentralization, we can understand why more housing subsidies have been introduced since the second quarter.

Talents become the window of real estate policy regulation. Zhang Dawei explained that compared with some fine-tuning real estate policies, the talent policy is not sensitive, and no matter how strong it is, there will be no risk of recovery.

However, whether these preferential policies for talent purchase subsidies can really play a role in boosting the local property market still needs to be questioned. The interviewees generally believe that under the impact of the epidemic, the real estate market is in a downturn, and the implementation of talent settlement and house purchase subsidy policies will stimulate the market enthusiasm to a certain extent, but the actual effect is still limited.

According to the Research Report of Yihan think tank, housing subsidies are related to talents. Such policies are targeted regulation policies, and compared with large amount of housing expenditure, the strength of housing subsidies is relatively small. Therefore, although the purchase subsidy can bring part of the demand, due to the limited number of talents, the relaxation of talent settlement still has a limited degree of benefit to the real estate market.

Zou Linhua, head of the housing big data group of the Financial Strategy Research Institute of the Chinese Academy of Social Sciences, told the Huaxia times that due to the high price of housing, which reduces the attraction of talents, the subsidy policy for the purchase of talents is reasonable. Of course, the talent standard in some places is very low, in fact, it may only play a role in subsidizing the purchase of houses. Subsidized house purchase will have a certain pulling effect on the real estate market, but the effect is limited under the current situation. Said Zou Linhua.

Editor in charge: Zhang Bei editor in chief: Zhang Yuning