Limited Banks influence on Beijing pickup truck sales plummeted, with 4S stores directly stopping sales

category:Finance
 Limited Banks influence on Beijing pickup truck sales plummeted, with 4S stores directly stopping sales


The adjustment of policy will soon be transmitted to the market end. The impact of the restriction policy is too great. At this time last year, our store sold more than 100 pickups at most in a month. Today, its less than a third of last year. In June, we only sold two cars. A salesman at a Nissan sales store in Zhengzhou told reporters. It is understood that from March to may last year, it was the hottest time for pickup trucks in Beijing. In April, the highest sales volume, the monthly sales of pickup trucks in Beijing reached 6000. In 2019, the sales volume of pickup trucks in Beijing ranked first among the 31 provinces within the statistical range, which had never happened before.

It can be predicted that in the second half of this year, there will be no hot sales of pickup trucks in Beijing under the condition that the new restrictions will be implemented soon. At the same time of the rise and fall of the pickup market in Beijing, what is the change of the pickup market in other parts of the country? Different from Beijing, is it a trend to lift the ban on pickup trucks nationwide?

Sales roller coaster

On June 17, the reporter visited several stores selling pickup trucks in Beijing. In a sales store that runs Changan Automobile, Liu YILENG, the person in charge of the store, was shocked when he heard the reporters consultation with pickup truck. Theres a car. He replied, no one has come to see the pickup this month. You are the first. Lao Liu runs a car store next to the Auto City, which is much smaller than the 4S store. He is mainly engaged in Changan cars, and there is a Changan Kaicheng pickup at the door of the store. He told reporters that this years pick-up truck sales were not good. After the release of the new restrictions in June, even the people who came to ask about the car were gone.

Part of SAIC Maxus 4S stores in Beijing directly suspended the sales of pickup trucks. The pickups are not for sale now, mainly because you cant drive them when you buy them. A salesman at SAIC Maxus 4S store told reporters. He said that if he is determined to pick up the car, he must sign a contract to ensure that consumers are aware of the latest restrictions on pick-up in Beijing, so as to avoid consumers returning the car for no reason. This is not an example. SAIC Maxus 4S store, located near Tiantongyuan, also said: in principle, no more pickup orders. Under the new policy, the 4S shop is located in a restricted area.

A marketing staff member of Zhengzhou Nissan sales store used the sales data of the store to explain the current pickup market in Beijing. Last year, he said, the store sold 1200 pickups a month at most. This year, it can sell 120 pickups a month, only two in June. Why is there such a big change? In addition to the impact of the epidemic and restrictions on the sales of pickup trucks, there is also a point that should not be ignored: the hot sales of pickup trucks in Beijing in the first half of last year.

According to the sales data of Beijing in recent years, Beijing is probably the most fluctuating identity among all provinces in China. Until 2018, the sales volume of pickup trucks in Beijing has been ranked the last in more than 30 provinces. In 2018, the sales volume of Beijing rose to 15 places, and in 2019, it jumped to the top. By 2020, it is almost inevitable that the annual sales volume of pickups in Beijing will drop sharply. From January to may, the sales volume of pickups in Beijing will be 5408, down 72.5% year on year. At present, the sales volume ranks No. 8. Over the same period, sales in Beijing fell the most among all provinces.

The reason why the sales volume of pickup trucks in Beijing will fluctuate like this is closely related to the restriction policy. The sudden popularity of pickup trucks in Beijing can be traced back to November 2018, when pickup trucks became a compromise solution for many unlicensed people due to increasingly strict licensing restrictions in Beijing. Although the pick-up truck can not enter the Fifth Ring Road at 6-23, and some areas outside the Fifth Ring Road are also restricted, for those consumers who rarely enter the city, the pick-up truck without shaking the number is a good choice. In January 2019, ten ministries and commissions, including the national development and Reform Commission, announced that they would steadily and orderly expand the scope of restrictions on pickup trucks entering the city. Then the sales of pickup trucks in Beijing continued to rise, peaking in March may last year.

In last years best-selling period, Shi Jianhua, deputy secretary-general of China Automobile Industry Association, told the economic observer that with the increase of the number of pickup market, corresponding restrictions will definitely be introduced in the future. Sure enough, after the hot sales in 2019, Beijings new policy on the restriction of pick-up trucks was introduced. However, while Beijings restrictions on pickup trucks are becoming more and more strict, there is a trend of lifting the ban in other parts of the country.

Lifting the ban is the general trend

The sales volume of pickup trucks in Beijing has declined dramatically. How will this affect the manufacturers of pickup trucks? According to the latest data, from January to may 2020, the sales volume of pick-up trucks in Beijing was 5408, while the total sales volume of pick-up trucks in China during the same period was 147932, with the share of pick-up trucks in Beijing accounting for 3.7%.

In this way, the impact of Beijing on the overall sales of pickup trucks is relatively limited. In recent years, with the lifting of the ban on pickup trucks in many cities across the country, the market prospect of pickup trucks is good as a whole.

In recent years, the topic of lifting the ban on pickup truck has been mentioned repeatedly. As early as 2016, Hebei, Liaoning, Henan, Yunnan and other provinces have carried out the pilot work of relaxing the restrictions on pickup vehicles entering the city. Later, in January 2019, ten ministries and commissions, including the national development and Reform Commission, announced that they would steadily and orderly expand the scope of restrictions on pickup trucks entering the city. In March 2020, the general office of the Ministry of Commerce, the general office of the national development and Reform Commission and the general office of the National Health Commission jointly issued the notice on supporting commercial circulation enterprises to return to work and operate, which mentioned the issue of removing the restrictions on pickups entering the city.

In the past two years, more and more cities have banned pickups. In 2019, Jinan City, Shandong Province, Qinhuangdao City, Hebei Province and Tangshan City successively cancelled the restrictions on pickup trucks entering the city. In 2020, Chongqing, Jilin, Zhejiang Ningbo, Jiangxi Nanchang, etc. have also issued the notice of canceling the restrictions on pickups entering the city. Only in May and June this year, Shaanxi Province, Shandong Province, Zibo City and Yantai City have successively lifted the ban on pickup trucks.

In terms of sales volume, from 2016 to 2018, Chinas pickup truck sales have been growing. In 2019, pickup sales fell 3% year-on-year, but the decline is still less than the 8% decline of the entire automobile market. In May this year, the sales volume of pickups in China reached 35090, up 15.5% year on year. In the same period, the growth rate of Chinas passenger vehicle sales turned positive for the first time, up 7.0% year on year. In contrast, pickup sales have recovered well.

It is worth noting that although Beijing has little influence on the sales of the whole pickup truck, it may have a certain influence on the process of pickup. An insider from the Great Wall pickup Department told reporters: the impact of Beijing restrictions on the current overall sales volume is not particularly large, but it still has an impact on the development trend of Beijing pickup. At the same time, he said, this trend of utilization is often driven by large cities and radiates around them. In recent years, Great Wall Motors, SAIC Maxus and other domestic pickup truck manufacturers are promoting more comfortable and suitable for traveling. This can help consumers to reverse the inherent impression that pickup is a low-end tool car, and in the long run, it is also conducive to the sales growth of pickup models. At present, Chinas pickup truck market share is relatively low, accounting for about 2% of the total car sales. In the U.S. market, where pickups are more popular, the proportion can reach 16%. As many cities gradually cancel the restrictions on pickups entering the city, it is worth noting whether the year-on-year growth of pickups sales can be achieved again this year. Source: Yang Qian, editor in charge of Economic Observer_ NF4425

It is worth noting that although Beijing has little influence on the sales of the whole pickup truck, it may have a certain influence on the process of pickup. An insider from the Great Wall pickup Department told reporters: the impact of Beijing restrictions on the current overall sales volume is not particularly large, but it still has an impact on the development trend of Beijing pickup. At the same time, he said, this trend of utilization is often driven by large cities and radiates around them.

In recent years, Great Wall Motors, SAIC Maxus and other domestic pickup truck manufacturers are promoting more comfortable and suitable for traveling. This can help consumers to reverse the inherent impression that pickup is a low-end tool car, and in the long run, it is also conducive to the sales growth of pickup models.

At present, Chinas pickup truck market share is relatively low, accounting for about 2% of the total car sales. In the U.S. market, where pickups are more popular, the proportion can reach 16%. As many cities gradually cancel the restrictions on pickups entering the city, it is worth noting whether the year-on-year growth of pickups sales can be achieved again this year.