Li Yougang, Dean of Guangzhou accelerated business school and deputy director of the Expert Committee on the establishment of live e-commerce standards, believes that, according to the regulations on the administration of radio and television safe broadcasting, all the technical personnel participating in the program broadcasting should have corresponding professional skills and pass the post training and assessment. He said that some head anchors now have a wide range of influence, and have formed the position and level of opinion leaders, even beyond the influence of TV stations, so their language and ideology will directly affect the public awareness. As a front-line employee in the industry, it is necessary to carry out relevant training and issue relevant work license in terms of ideology, morality and quality.
Zhang Dezhi, director of the consumer supervision department of China Consumer Association, suggested blacklisting or more effective governance. China Federation of Commerce media purchasing committee can rely on the industry notification experience and big data of media shopping industry to establish the industry blacklist database. Once the live marketing personnel are blacklisted, they will be restricted in the whole industry.