Experts on live delivery standard: via live rocket is more hype

category:Internet
 Experts on live delivery standard: via live rocket is more hype


Whether the standard should stipulate that the host who brings the goods needs to have personal experience with the products? Experts at the seminar thought that the advertising law stipulated that the Advertising Spokesperson should not recommend or prove the unused goods or services according to the facts when recommending or proving the goods or services in the advertisements.

In this view, an advertising expert attending the seminar clearly pointed out that the rocket is not a general commodity in the field of commercial circulation, and that selling the rocket live is more a kind of speculation. Some live broadcasting activities with goods shall be strictly controlled in accordance with the advertising law, which will help to put an end to the spread of false propaganda.

A large part of the live delivery is agricultural products. Zhang Guo, deputy director of the information center of the Ministry of agriculture and rural areas, said that there are more than 13 million e-commerce of agricultural products. Last years live shopping volume was 430 billion, of which 55 billion were agricultural products. He believes that the product form of agricultural products and different cold chain logistics modes have a great impact on the direct marketing of products. Many online celebrities dont know how to bring products blindly, and some local governments are also engaged in live broadcasting and carrying goods, causing quality problems and after-sales service problems. In the standard, we should make the integrity, specification, scope and responsibility clear, not exaggerate the propaganda, not infringe the intellectual property rights, not say one thing and do one thing, not even throw the pot at the farmers, and finally harm the consumers. In the standard, we should avoid giving the bad businessmen excuses. Including the requirements for scenes, some businesses have made some fake scenes, and some scenes are deceiving consumers. Zhang said. Source: Ding Guangsheng, editor in charge of Beijing News_ NT1941

A large part of the live delivery is agricultural products. Zhang Guo, deputy director of the information center of the Ministry of agriculture and rural areas, said that there are more than 13 million e-commerce of agricultural products. Last years live shopping volume was 430 billion, of which 55 billion were agricultural products. He believes that the product form of agricultural products and different cold chain logistics modes have a great impact on the direct marketing of products. Many online celebrities dont know how to bring products blindly, and some local governments are also engaged in live broadcasting and carrying goods, causing quality problems and after-sales service problems. In the standard, we should make the integrity, specification, scope and responsibility clear, not exaggerate the propaganda, not infringe the intellectual property rights, not say one thing and do one thing, not even throw the pot at the farmers, and finally harm the consumers. In the standard, we should avoid giving the bad businessmen excuses. Including the requirements for scenes, some businesses have made some fake scenes, and some scenes are deceiving consumers. Zhang said.