Live broadcast with cargo is not less than general welcome Standard Specification

category:Finance
 Live broadcast with cargo is not less than general welcome Standard Specification


The results also showed that the consumers who were interviewed bought more goods through live broadcast, including clothing, cosmetics and food.

In addition, the reporter learned from the China Federation of commerce that the China Federation of commerce is preparing two standards, i.e. the basic specification for video live shopping operation and service and the guide for evaluation of online shopping integrity service system, which are expected to be released in July. This means that there will be rules for live delivery in the future.

Sun Zhisheng, Deputy Secretary General of media shopping Committee of China Federation of Commerce, said that live delivery and TV shopping have the same behavior of inviting sales, but there is currently a lack of management standards for relevant participants such as network anchor, platform, manufacturer, etc. The relevant standards being formulated will further clarify the responsibilities of the platform and the anchor, further regulate the market order of the special circulation field of live delivery, safeguard the rights and interests of consumers, and reshape the industry ecology.