During the 618 period, the online platform handled 16.91 trillion yuan of online transactions

category:Hot
 During the 618 period, the online platform handled 16.91 trillion yuan of online transactions


Xinhua news agency, Beijing, June 20 (reporter Wu Yu) online Clearing Co., Ltd. recently released data showing that from June 1 to 18, online clearing platform handled 26.178 billion fund type inter agency online payment transactions, with an amount of 16.91 trillion yuan, up 52% and 42% year-on-year respectively.

Under the influence of the epidemic, health care and maintenance have become the key directions of consumer preference migration, and users online shopping habits have been further cultivated, the online platform related people said. Online platform data shows that during the 618 Shopping Festival, the e-commerce transaction volume of consumer categories such as healthcare, cosmetics and skin care increased by 147% and 92% year on year respectively, and the transaction amount increased by 97% and 202% year on year respectively.

In addition, the rapid development of new marketing methods, such as online live broadcasting, has effectively stimulated consumption potential. From the data of the online platform, the transaction volume and transaction amount of live delivery on some short video platforms increased significantly, with a year-on-year growth of 280% and 343%, respectively.