In 2018-2019, the 1000 yuan level fingerprint smart lock becomes the most mainstream consumer style in China. 2020 is the year of 5g + aiot in full swing. Intelligent locks have been injected with AI based visual genes, and entered the consumption era of real face recognition. According to the official data of Jingdong, in the first 10 minutes of June 18, the turnover of smart door locks increased by 100% year on year. In addition, tmalls business staff showed that during the 618 Shopping Festival (June 8-14), the intelligent door lock category as a whole had an explosive growth, with product search popularity as high as 37217, and the cognition of C-end consumers on the intelligent door lock improved.
SHC becomes the strongest driving force of smart home growth
In the official flagship store of fluorspar tmall, top 1 is the key word for users evaluation of sun exposure, which is safety. Consumers demand for safety is the most direct to the peoples mind. It is more and more common to equip their own safety protection products. In addition, under the influence of the epidemic pause key, security products have become the most powerful driving force for the growth of smart home. Among them, the most representative products are smart home cameras.
In 2013, fluorite opened the era of private intelligent monitoring. In 2014, fluorite carried out ecological layout around family security. In 2019, fluorite officially announced the establishment of a new category of smart home camera SHC (smart home camera), which has the characteristics of smaller size, simple installation, price friendly, stronger linkage with home, etc., and has such features as full wireless, dual vision, full Strong innovation points such as color and AI integration have inherent advantages in residential safety, family care and family love.
Since 2017, fluorite smart home camera has been ranked No.1 in the list of tmall platform network camera categories, single stores and brands for many consecutive years. Fluorite is becoming the leader of the first echelon of family security, and the family smart camera category has evolved into an oligarch.
In the post epidemic era, the long-term home also stimulates the demand of house decoration and smart home product upgrading. Smart home is becoming a new favorite of consumers because of its contactless interaction. From the intelligent door lock when opening the door, the intelligent switch that linkage turns on the light, to the intelligent curtain that has no sense of contact, the intelligent sweeper that works by itself, the intelligent home is gradually covering every space scene in the home, and most users no longer have only one intelligent home device in their home.
At present, fluorite cloud video app has been connected with over 100 million intelligent devices. Through one fluorite cloud video app, the whole house control of fluorite products and ecological products can be realized. In the future, users will pursue a more natural immersive natural human-computer interaction experience, and non sense will be the mainstream direction.
In addition, the 2020 white paper on Chinas smart home ecological development points out that the number of smart home users within the age range of 25-35 is the largest, and the post-80s and post-90s are the absolute main user groups, most of which are the single point demand for post installation improvement. From the perspective of growth trend, the acceptance of terminals continues to rise after the Internet indigenous peoples 00 and 95. Young people pay more attention to the demand for single point functions and linkage scenes, design the appearance value, and become more pleasing to the eyes after the 95 and 00. Smart home is beginning to sink into the younger users in the wider third and fourth tier cities. According to official data of Jingdong, fluorite accounts for 51% of the consumers in the third to sixth tier cities.
The integration of smart home products and consumers daily life is accelerating, opening more imagination of smart life for Chinese people. In the future, smart home may become a must-have for every family life, making a safe and beautiful life within reach. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
The integration of smart home products and consumers daily life is accelerating, opening more imagination of smart life for Chinese people. In the future, smart home may become a must-have for every family life, making a safe and beautiful life within reach.