Xiaobaitianxia apologizes: public relations use of fabricated content in Jiang Fan incident

category:Internet
 Xiaobaitianxia apologizes: public relations use of fabricated content in Jiang Fan incident


Chen said that he has multiple accounts on many platforms, such as Xiaobai Shuo Shi, Xiaobai Shuo Shi and Xiaobai sees the general trend. After the Jiang Fan incident, he has continuously fabricated more than 70 articles through the above account, with a total reading volume of over 100 million. It is not only pushed by all platforms, but also spread violently by unknown network forces.

The promotion of the article is beyond my imagination. The original inconspicuous concocted content, driven by unknown forces, is almost everywhere on the Internet. The official account of WeChat, Xiao Bai world, claimed to have been boosted by the initial enjoyment. Recently, more and more network Navy and unknown marketing numbers were being transmitted.

Previously, Ai blueberry collection quoted data analysis agency Zhiwei and relevant media reports: within 10 days after the outbreak of Jiang Fan incident on April 14, the trend of public opinion changed significantly, from the beginning of simple netizens eating melons to the attack on Ali.

In fact, this is not the first time Alibaba has been attacked by organized and large-scale Internet black pr. In 2017, the media exposed a code named 701 project: under the command and funding of Jingdong, Beijing worai public relations Co., Ltd. and its controller Chen Zhanfeng were instructed to purchase citizenship information, register a large number of network accounts for posting and spreading; at the same time, they contacted designated experts and scholars to customize topics and targeted attacks on Ali. In a short period of time, nearly 10000 black manuscripts were produced on Alibabas monopolizing the market and forcing businesses to choose one or two themes, forcing Alibaba to make multiple public statements for help.

Source: responsible editor of cloud Hunting: Zhang Zutao_ NT5054