Xiaobaitianxia apologizes: public relations use of fabricated content in Jiang Fan incident

category:Internet
 Xiaobaitianxia apologizes: public relations use of fabricated content in Jiang Fan incident


Chen apologized several times in the apology note, and stressed: the relevant marketing number, network water armys forwarding and promotion of the above articles have nothing to do with me personally! I dont know who they are, and I dont have any personal connection with them.

Previously, Ai blueberry collection quoted data analysis agency Zhiwei and relevant media reports: within 10 days after the outbreak of Jiang Fan incident on April 14, the trend of public opinion changed significantly, from the beginning of simple netizens eating melons to the attack on Ali.

In addition, according to the public opinion observation of the public opinion data center of peoples network, the public opinion of Jiang Fans incident was extremely high, breaking the seven day communication rule. In addition to the public opinion heat of the senior executives scandal itself, the secondary public opinion caused by the intervention of some marketing numbers and water forces appeared frequently, which made the public opinion heat of the incident continue to ferment, bringing new challenges to the public opinion disposal.

In fact, this is not the first time Alibaba has been attacked by organized and large-scale Internet black pr. In 2017, the media exposed a code named 701 project: under the command and funding of Jingdong, Beijing worai public relations Co., Ltd. and its controller Chen Zhanfeng were instructed to purchase citizenship information, register a large number of network accounts for posting and spreading; at the same time, they contacted designated experts and scholars to customize topics and targeted attacks on Ali. In a short period of time, nearly 10000 black manuscripts were produced on Alibabas monopolizing the market and forcing businesses to choose one or two themes, forcing Alibaba to make multiple public statements for help.