Japanese media: why can the market value of Chinas Maotai exceed that of Toyota?

 Japanese media: why can the market value of Chinas Maotai exceed that of Toyota?

Originally, the liquor produced by Moutai is a representative liquor used for reception and gift giving. Chinas proposed thrift order after 2013 has led to a sharp drop in demand. At present, the outstanding performance of Maotai is supported by the speculative demand of consumers and specialty stores who are flocking to buy Feitian. They think they can earn the difference by reselling when demand recovers. Feitian in China, like high-end wine, prices rise with the passage of time.

The reporter visited the exclusive liquor store in Guangzhou, and several bottles of Feitian supplied in 2020 were placed on the counter, with no price tag. The shop assistant said that if the price of 2700 yuan was 80% higher than the official price, he would sell it, and said, I dont know the price for tomorrow. The price of other stores can only be determined after confirming the market.

Among Chinese liquor enterprises, only Moutai liquor has been established for resale. There are even reports that local department stores have secured bank loans with purchased flying sky . Why can Maotai cultivate such a strong brand appeal?

At present, excessive speculation may cause consumers to stay away from Maotai. In addition, if the peoples Bank of China reduces the capital supply in the future, Chinas stock market may also wake up from drunkenness. (by bineitian youyou)

Relevant recommendations of China Eastern Airlines fly at will at the weekend caught fire among shareholders: fly to Guizhou to buy Maotai high score red! Maotai sends 20 billion shares to 25 companies to register 1.8 trillion! Guizhou Maotai stock price has achieved a new high market value in the intraday market, surpassing the industrial and Commercial Bank of China. Source: global.com editor in charge: Yang Bin_ NF4368