War in long-term apartments: frequent exchange of blood among senior managers and frequent loss of tenants

category:Finance
 War in long-term apartments: frequent exchange of blood among senior managers and frequent loss of tenants


But on June 9, the landlord posted a notice on the door asking him to move away within a time limit, which made the love story a bit hasty. Zhou Chao had to rent another room quickly, and he was also carrying more than 10000 rental loans to be repaid.

And he is just one of the thousands of checked out young apartment tenants. Search Qingke on QQ group, and there are more than ten groups named Qingke deposit, Qingke check out Weiquan, Qingke Huarui rent and loan, among which Hangzhou group and Nanjing group are the most, 649 and 640 respectively.

Zhou Chao doesnt know if and when the rights protection will have results. I didnt pay attention to the news before renting, so I went to the pit. Now I just want more people to protect rights together. Its not easy to fight alone.

A pit that hasnt been avoided

In March, Zhou Chao signed a one-year lease with Qingke apartment to live in building 13, xinghuilanting, Kunshan. In order to avoid paying 3 months deposit, he chose to pay the rent for one year with Alipay Internet company.

Green guest apartment first recommended to me is the rental loan of its partner Shanghai Huarui bank. I am not satisfied with the small bank, but also feel troublesome, so I chose Alipay. Who thinks its the same pit. Zhou Chao cant help crying and laughing.

The pit was not revealed until the landlord forced to check out. On June 9, the landlord posted the notice on the door, saying that due to the default of the entrusted party, Suzhou Qingke, he decided to take back the house and asked the tenant to move out by June 14, otherwise he would be responsible for the consequences.

Zhou Chao, who didnt want to cause trouble, moved away from the apartment for more than two months with his luggage and more than 10000 rental loans to be repaid. In the process of moving out, the housekeeper of the landlord and Qingke apartment did not show up. Without seeing the landlord, he posted a list (notice) there. I dont want to get into trouble, after all, money can still be earned.

Compared with Zhou Chao, Wang Heng (a pseudonym) in Nanjing and Qingke apartment break up are more unhappy. The lease term is 2 years and the monthly rent is 650 yuan. I paid half a years rent in one lump sum. But only two days later, the landlord came to drive me out, and directly came to change the door lock. Some personal belongings were thrown to me directly. The landlord said he had posted a notice on the door, but we didnt see it.

Wang Heng is not the first time to rent a Qingke apartment. In 2018, he rented an apartment in huazi County, Xincheng District, Pukou high tech Zone, Nanjing for half a year. Its because of the good impression of the first rental. Two years later, he chose Qingke apartment again, but this time, he didnt avoid the pit.

But looking at a number of micro blog tenants about the deposit, loan difficult to return messages, this acceptance receipt of Qingke apartment is obviously not enough to make Zhou Chao feel at ease. After 7 working days, we will see what will be done by Qingke. If not, we will sue when it expires next week.

Chicken feather

The explosive expansion of long-term apartments is mainly due to the wings of finance, but now it is also a failure.. When the tide rises, the crest of the wave dances, and when the tide falls, the feathers of the chickens are everywhere. Looking back over the past few years, if we talk about the industry with the biggest rise and fall, long-term apartment or one of the most obvious.

Personnel changes are also accompanied by the rise and fall of the industry. Recently, Qu Chengcai, vice president of Qingke apartment, was promoted to chief operating officer, which is regarded as the rescue site of Qingke apartment in the swing of the wind and rain. In the past year, the senior executives and regional heads of Vanke have changed frequently, and the personnel have also changed heavily. Zhang Chenghao, general manager of the apartment renting business of Guangzhou Vanke, left and joined Yuexiu real estate, a real estate company in the same city. In addition, Ji Gang, an executive of eggshell apartment, resigned as a director, and Gan Wei, the CEO of Guangzhou construction company, also quietly left during the epidemic.

Quanli, founder of fangdongdong apartment college, believes that the frequent changes of brand apartments reveal the dissatisfaction of the senior management of the group with the performance of the management. Long term rental is a slow industry and a very low gross profit industry. Using the thinking and cost of developers to operate long term rental apartments will obviously fall into a very passive state.

It is worth noting that there are long-term apartment executives who return to the real estate field after leaving the long-term rental field. In addition to Zhang Chenghao mentioned above, there are Yan Yong, former general manager of Shanghai Vanke poyu. Quanli believes that after the long-term apartment executives leave, they will probably return to the field of real estate development and sales.

In the past few years, you may have a misunderstanding that real estate is not good, or it has become stale and has reached the end, so you need to find some innovative businesses. But now, perhaps the most correct thing is real estate sales and development. In particular, since the outbreak, house prices have risen instead of falling. Quanli told time finance and economics that long-term apartment rental is a hard and tired slow business, and it is difficult to find a profit point at present. It is an industry that looks very good, but the reality is more skeletal. Therefore, in the selection of executives, they cannot choose from industries with higher salaries. It would be better to look for hotels and other service industries. The senior managers of long-term apartments must be grounded, pragmatic and have high requirements for cost control. Article source: time finance article source: time finance editor: Yang Bin_ NF4368

In the past few years, you may have a misunderstanding that real estate is not good, or it has become stale and has reached the end, so you need to find some innovative businesses. But now, perhaps the most correct thing is real estate sales and development. In particular, since the outbreak, house prices have risen instead of falling.

Source: times Finance