Jingdong 618 international brand turnover of all day clothing category increased by 50percent year on year

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 Jingdong 618 international brand turnover of all day clothing category increased by 50percent year on year


Love both fashion and value preservation. Gold jewelry has become one of the most popular categories for consumers, with the turnover increasing by more than 100% year on year. In terms of wearing, natural comfort became the main pursuit. On June 18, the turnover of silk pajamas increased by 235% year on year. The most fashionable young girls are keen on showing off their belly in this summer. In the first 30 minutes of June 18, the turnover of BM style womens wear, body shaping and beauty products and unrestricted underwear increased by 200%, 638% and 1260% year on year.

At the same time, the seasonal category performance is outstanding, and the sun protection equipment is rising rapidly. In the first 30 minutes of June 18, the turnover of sunscreen clothing, sunglasses, sunshade hats, ice sleeves and other sunscreen categories increased by 120% year on year, while in mens clothing, polo shirts and shorts increased significantly, and the turnover of the whole day on June 18 increased by more than 80% year on year. In terms of childrens equipment, the turnover of childrens mosquito pants increased by 98% year on year. At the same time, Baoma and baopa pay more and more attention to choose healthy and professional walking shoes for their babies. The turnover of related categories in June 18 increased 78% year on year.

In this years 618, consumers pursuit of health, aesthetics and quality of life has been significantly improved. More house time does not mean that there is no need for fashion, but more need for beauty to adjust themselves. During the period of 618, JD launched a variety of preferential promotion methods with many well-known brands at home and abroad, bringing higher growth for brand merchants, better service for consumers, and fully satisfying consumers desire for fashion and beauty. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

In this years 618, consumers pursuit of health, aesthetics and quality of life has been significantly improved. More house time does not mean that there is no need for fashion, but more need for beauty to adjust themselves. During the period of 618, JD launched a variety of preferential promotion methods with many well-known brands at home and abroad, bringing higher growth for brand merchants, better service for consumers, and fully satisfying consumers desire for fashion and beauty.