For the Kardashian family, beauty is a familiar business area. Kim Kardashian has successfully launched the kkw beauty series, while Kims sister Kylie Jenner runs the popular Kylie cosmetics series, which has been partly acquired by Coty group.
Last year, kkwbeauty also focused on the Chinese market. Not only did it open a social account in xiaohongshu, but Kim himself said in an interview that he hoped to learn more about Chinese culture and market. Today, KKWBeauty has been launched on Tmall, which was double eleven last year. Through Tmalls live broadcast, Kims 6000 bottles of perfume were sold in vairs live broadcast room in only 30 seconds.
Now, Kanye, the son-in-law of the family, has joined the beauty game. I wonder if consumers will continue to pay. Liu Qing, President of didi travel, responded that Lady Gaga, former boyfriend of Kaiyun group, was appointed as creative director of Givenchy, LVMH, joined hands with Tiffany, and the deal was finally approved. Source: Netease fashion editor: Liu Qianyi_ NB12476
Now, Kanye, the son-in-law of the family, has joined the beauty game. I wonder if consumers will continue to pay.