This ordinary village, 2.2km away from Yiwu International Trade City, is named the first village of Chinas wechat business and the first village of online Red live broadcast by the media. In every shop in the village, there will be a live broadcast anchor selling goods. In front of the camera, they screamed, baby, this is the last wave of welfare today! If youre lucky, thousands of orders come in and the goods are consumed in seconds.
On the shop signboard, there are such words as live broadcast, pop up and artifact. On the dustbin, it also said: go to the north and get down to Zhu to realize the dream of wealth. Entrepreneurs from all over the country rushed in. Its a place full of money in the air. One entrepreneur said.
u25b2 the first village of live delivery, Xiazhu village in the north. Photo by Wang Yuqian, reporter of Beijing News
According to the data provided by beixiazhu village office, at present, there are more than 13000 employees of social e-commerce in beixiazhu, with a peak of more than 20000. The average age of employees is about 26 years old, mainly the post-90s. They have created new retail orders of 600000 yuan per day for beixiazhu and its surrounding areas, with an annual transaction scale of nearly 10 billion yuan.
Behind the heat, some problems also began to emerge: the house price rose abnormally, unable to retain the networks red anchor talents, the lack of influential brands An Internet analyst who studies here told the Beijing News, every shop in beixiazhu is the same. There is no concept of product category, only the concept of red is not red In his opinion, in order to have a greater development, it is urgent to change the mode of northern and lower Zhu.
The first occupation of three ugly sisters was taxi driver. Later, he divorced and went to all over the country to sing with his stereo on his back. A week ago, she smelled the business opportunity of beixiazhu.
She first sold pots to a kitchen utensil store, then sang, danced and chattered. She sold more than 30 pots in four hours. In order to compete for sales, she lowered the price by 20 yuan, was attacked by other anchors selling the same product in the shop, and finally lost the job.
So three ugly sisters changed to another home textile shop for live broadcast. Seeing new fans coming in, she made every effort to make them happy, raised eyebrows and cast a few eyes.
The old fellow of iron is not supporting me, I cant get out of the country anymore, and I have to go home to drive a taxi. Even the fans of Mai came in and talked with her for more than half an hour. She could not show any impatience. In her opinion, the network anchor is also online begging.
Although three ugly sisters spent the whole night promoting several summer quilts, ice silk mats and four piece sets. But after the broadcast, she received only three orders.
Mr. Cindy has five or six hours of live broadcast every day. He is 29 years old from Huanggang, Hubei Province, tall, thin and white.
Mr. Xingdi likes to tell his inspirational stories on live. He told himself that he was a rich second generation. In order to break with his father, he left home with 1000 yuan and went to Yiwu alone to start his own business.
Fans like to hear about how miserable you are and how successful you are. Mr. Cindy, he said.
Mr. Xingdi has sold cosmetics, daily necessities, ornaments, etc. He often went to the jewelry factory to take some vlogs and showed fans the process of designing, casting, processing, testing and packaging an accessory.
Fans are interested in his vlog, so they send him a batch of goods.
Zheng Liuping, a 31 year old Anhui native, was one of the first people in beixiazhu to do live delivery.
During the live broadcast, Zheng Liuping was dressed in a black suit, a pink flower style childrens hair band and a unicorn hair band, with three advertising balloons in his hand, and sat on the bosss chair in the office. Todays last welfare package, its only seconds if you dont place an order!
Around 2015, wechat business rose. Merchants selling tail goods began to do wechat business one after another. In April 2017, the world wechat business conference was held in beixiazhu, attracting many purchasers to stay here.
In 2018, live delivery began to replace wechat business. In beixiazhu, some wechat businesses have directly become supply chain businesses. They buy goods from manufacturers at low prices, and then sell them with online Red anchor.
The 24-year-old is a supply chain merchant in beixiazhu. Since the end of last year, they have sold flowers, alcohol, masks and helmets in turn. At the end of March, more than 3 million masks and 200000 bottles of alcohol can be sold in one day.
Both made more than one million a month. My partner made two Mercedes Benz cars, which add up to 45 million.
In the market of popular products, there is no vicious competition. Shuangshuang said, all businesses are busy with sourcing goods, and the market is far short of supply.
u25b2 the shopkeeper selling cosmetics live in beixiazhu village. Photo by Wang Yuqian, reporter of Beijing News
A boutique scarf and hat shop in beixiazhu is called the birthplace of online red fashion. The stores anchor Ali sold 200000 roll caps a month.
In order to fry a hat into a hit, Ali designed a video. She found someone to dress up as an old man, and slowly across the road, and then rushed to a young man, carrying the old man without saying anything, across the road.
The video was popular, and the hats worn by young people became popular. Ali immediately put on the link of hat, opened the live broadcast to sell hats to fans, and sold thousands of hats a day.
Tiktok University, a forenoon building with 5G less than 1 kilometers below the North level, was at 9 a.m. on May 29th. Over 50 students were attending the course of how to use short video to shoot short video.
Liu Gang, a Jiangxi native, is the President of the e-business school. He told the Beijing news that the college had already held 11 training courses in less than two months. Traditional teachers cant teach how to increase the number of fans and sell goods, so we tap the talents of various e-commerce platforms from the society. Schools like ours are hard to see in other cities.
The students who came to the class included Baoma who came to Yiwu with two babies to start a business, the boss who started a factory, the early childhood teacher who wanted to transform, the Henan farmer who learned to live broadcast the goods and so on.
I hope to meet my classmates in the future. A male student said, this year is Dafengkou with live broadcast and goods. I live in Suzhou, shop in Wenzhou and factory in Guangzhou.
There was a short video shot by a student. It was popular at 4:00 p.m. and immediately put on the product for live broadcast. It was broadcast to more than 10:00 a.m. the next day and sold 8000 pieces and earned more than 100000 yuan. Some students manage dozens of mobile phones in order to support the number. Its normal to sell a number for thousands of yuan... said the female lecturer
Another classroom is having private lessons. The room is covered by curtains. Zhou Meide, a lecturer, is about 40 years old. He is using such skills as beautifying the teachers face, lighting, appearing in the mirror, live talking and creating human settings. Dont over beautify your face. The short video homework you hand in turns your face into a piece of white paper, almost like a Vampire...
Zhou Meide set up a mobile phone demonstration and said, when facing the camera, never use the tone of reporting to the leader. You should treat fans as a child, teach and feed them patiently. For example, Hey, babies! Today, Id like to share with you some tips on eggs. This is much more natural.
Recently, Zheng Liuping rarely does live broadcast. He transformed himself into an entrepreneurial tutor, giving lectures to the new Xiaobai entrepreneurs, generally on the history of success. I often tell them that Yiwu is not covered with BRICs. Every industry is the law of 28. 20% of the people do well, 80% of the people dont do well.
In addition to private training institutions, the local government also began to regulate and guide the delivery anchor.
We are in charge of the company, and the company is in charge of the network. Lou Chun, director of the revitalization community of beixiazhu village, said, we have drawn up ten red articles of care network and ten red articles of convention network , including oath taking, etc. every new batch of anchors should follow this process.
Its hard to find one here. Jin Jingxi said, today, there are several foreign businessmen who are chasing me for a house. I said, there is really no house.
The random increase of rent is not necessarily due to the landlords reasons, but also the merchants reasons. Some of the merchants who deliberately raised prices did not come to do business, but went to the hospital in a hurry. Yu Hanbing, executive vice president and Secretary General of Yiwu social E-Commerce Association, said, from another point of view, the rent is rising dramatically every year. The money earned by merchants in the first year of distribution was originally intended to create their own brand next year, but it was all taken away by the landlord.
In any store, the online Red anchor can gather 10 to 20 online red products. What they are looking for is nothing more than the latest concept, which can be satisfied by Zhu in the north.
The shopkeeper is broadcasting the goods. Photo by Wang Yuqian, reporter of Beijing News
Liu Yanfei thinks that everyone is doing the business of money, fast in and fast out. It has nothing to do with the goods. No one plans to fight a long-term war.
Liu Yanfei once met a young man. At that time, he took a fancy to a popular luminous toy and invested 500000 yuan in the factory. But the heat of this toy soon disappeared, and the goods were smashed into his hands, and he lost more than 300000 yuan.
The development speed of this new business is too fast
Follow the trend to do money, all to the pursuit of profit mentality, such a phenomenon makes the basic level officials of beixiazhu worried.
Lou Chun, director of the revitalization community affiliated to beixiazhu village, said that they have come up with many ways to support excellent original e-commerce brands. For example, through government resources, we can help excellent self-made brands to get the booths of Yiwu small commodity Expo; transform the village cultural auditorium into a new product release hall, a business venue, and establish a wind direction research institute.
Live delivery is a new industry, and everyone is worried about the future. Lets invite some big guys to talk about the policies to be introduced.
Huang Qi, a member of the Party Working Committee of Futian street, also believes that many stores are following the trend of Taobao, which makes it difficult to occupy the commanding height in online red goods.
In any industry, there must be some pains along the way. Yiwus model is that the government is like a shopkeeper. We have seen the vitality and future of this spontaneously formed market, and we have the responsibility to guide and regulate it correctly and let it go on healthily, Huang Qi said. To be honest, the development speed of this new business is too fast. We are still in the stage of starting and operating a lot of work. We are trying while walking.
I didnt say that what I left behind in the North was all the rage all over the country, which had a cheering effect. Of course, this may be related to the small net red of beixiazhu and the small net red of more than 5 million fans.
Huang Qi said that brain drain is another pain point for the north to Zhu. Once he has influence, he will immediately move to Hangzhou, Shanghai, Guangzhou and other big cities. Hatch one and go one.
Anruoxi, who has 7.5 million fans, had several live broadcasts in beixiazhu, almost selling out of stock. But before long, the team left beixiazhu to develop in Guangzhou.
We have given suggestions to the city, for example, whether the first-line network red anchor, as a marketing talent, can enter the talent recruitment plan. In addition, we are also working with some universities to establish entrepreneurial bases. As the first village of live broadcast, if we want to be truly famous, we must become the leading and source of the industry, which depends on high-end talents, Huang Qi said
When it comes to the future of beixiazhu, Huang Qi and Lou Chun both believe that in the future, e-commerce towns must be planned with high standards.
Lou said that in the future, according to the concept of wanghong Town, they also want to build a Star Avenue in beixiazhu. Maybe a lot of people will come all the way to punch in. In their vision, the village committee can set up an operating company, set up advertising space, talk about financing with some platform companies, and may have the opportunity to go public in the future. So a lot of projects will have money to run. Mr. Cindy did not understand the concerns of grass-roots officials. In their view, whoever can grasp the tuyere will make money. A few days ago, Mr. Xingdi and his friends set up Yiwu new stall Economic Research Institute. In the night, with heavy rain, he and four friends stood in front of the signboard of beixiazhu e-commerce town, holding a crumpled billboard and shouting, we have integrated more than 1000 stall product manufacturers to serve the stall people. Source: Yang Qian, editor in charge of Beijing News_ NF4425
Lou said that in the future, according to the concept of wanghong Town, they also want to build a Star Avenue in beixiazhu. Maybe a lot of people will come all the way to punch in.
In their vision, the village committee can set up an operating company, set up advertising space, talk about financing with some platform companies, and may have the opportunity to go public in the future. So a lot of projects will have money to run.
Mr. Cindy did not understand the concerns of grass-roots officials. In their view, whoever can grasp the tuyere will make money. A few days ago, Mr. Xingdi and his friends set up Yiwu new stall Economic Research Institute.
In the night, with heavy rain, he and four friends stood in front of the signboard of beixiazhu e-commerce town, holding a crumpled billboard and shouting, we have integrated more than 1000 stall product manufacturers to serve the stall people.