Hainan free trade port is hot! But the overall Shanghai South real estate enterprises are still in a shrinking situation

category:Finance
 Hainan free trade port is hot! But the overall Shanghai South real estate enterprises are still in a shrinking situation


For developers, this is no longer the paradise where the buyers broke their heads. In 2019, the real estate development investment in Hainan Province decreased by 22.1% year on year, the sales area and sales amount of commercial housing decreased by 42.1% and 38.8% respectively, the average sales price remained around 15000 yuan / m2, and the price was basically stable.

Island wide purchase limit for the past two years

Rongchuang China is a large-scale real estate enterprise that catches up with Shanghais southern real estate industry in the latest high light period. They officially entered the Hainan market in 2016 and arranged six projects at the beginning. At that time, only Longhu did not enter the top ten real estate enterprises.

During this period, the real estate market in Hainan is on the rise. In the first half of 2016 alone, there were 114 land supplies in Hainan Province, up 30% year-on-year, with a supply area of 4.7177 million square meters, up 42% year-on-year. There were 73671 commercial housing transactions, up 44% year-on-year, with a transaction amount of 60.3 billion yuan, up 26% year-on-year. By contrast, the average transaction price was 9993 yuan / square meter, down 15% year-on-year.

It is believed that Hainans house prices were undervalued at that time, and investors came in an endless stream.

The hot Hainan market also ushered in the island wide purchase restriction. On April 22, 2018, Hainan Province issued a notice to implement global purchase restriction. According to different restricted purchase areas, non provincial household registration households need to provide 24 months cumulative purchase in Hainan Province. Haikou, Sanya and Qionghai require 60 months or more of individual income tax or social insurance payment certificates, and the sales period is still limited.

This is very disadvantageous for the real estate enterprises entering Hainan real estate market after 2017, and it is very difficult for the real estate enterprises entering at that time to get the project again.

In 2017, Taihe Guangshen region officially entered the Hainan market. In October, Taihe registered two subsidiaries in Haikou. However, after entering more than one year, Taihe never got the project, and then withdrew from the Hainan market.

Longhu group also entered the Hainan market only in 2017, but it did not take three commercial lands until 2019. So far, no residential projects have entered the market.

Longhus waiting really ushered in a certain opportunity. The Haikou times Tianjie project they are going to build has been successfully selected into the list of key investment projects in Hainan Province in 2020, with a total investment amount of 11.5 billion yuan.

At present, Hainans residential land is scarce, and even real estate enterprises like Longhu are hard to get, a Hainan market person told interface news

In Hainans two most important cities, different market positioning also shows differences. In 2019, Haikou, a city dominated by rigid demand, bucked the trend and increased its sales in the first 11 months, with an increase of 35.5%, while Sanya, a city representing tourism and residential real estate, saw a sharp drop of 51.3%.

The regional companies set up by some large-scale real estate enterprises in Hainan have also been incorporated into other regions. For these real estate enterprises, as the real estate business sector, Hainans regional position has been weakened.

In the past 2019, similar to 2018, country garden ranked first in the Hainan market, with a sales volume of about 16 billion yuan, rongchuang ranked second, and Yajule ranked third.

The free trade port is a great advantage, not just looking at housing, real estate, tourism, industry, employment, etc., are complementary in nature, but the focus of these years is all on the house, infrastructure can not keep up, other are empty talk, and now it is still in the stage of adjusting the focus.

Although the way of talent introduction and the demand for house purchase in the island are still there, the overall housing enterprises in South Shanghai are still in a shrinking situation.

According to the data of Shell Research Institute, from January to April 2020, the total sales volume of commercial housing in Hainan fell 45% year on year.

The real estate enterprises are following the policy now, not taking so much residential land, but taking industrial land instead, and there will be some subsidies. The fields of culture, tourism and logistics real estate are the focus of the current layout of real estate enterprises, the person added

When the real estate market is limited, the diversified business of real estate enterprises can be combined with the construction of free trade port, so as to exchange space in the new track.

In May this year, LV Yi, executive director of Shimao Group, chairman and President of Shimao Strait, and President of Shimao Fusheng, participated in the project implementation discussion of Shimao Jiangdong new area in Haikou. At present, Shimao has formed the pattern of one island, four places and eight plates.

Like Shimao, Renheng and Wanhua, who are very active in the Hainan market, they all bet on Jiangdong new area, Wang Lu, chairman of Hainan Jincheng Real estate consulting and planning Co., Ltd., told interface news.

The overall plan of the free trade island has given a great policy tilt in the aspect of culture and tourism, indicating that it is necessary to vigorously develop the tourism industry, support the construction of Cultural Tourism Industrial Park, develop characteristic tourism industrial cluster, cultivate new tourism formats and new models, create a regional tourism demonstration Province, and promote the securitization pilot of high-quality tourism assets with stable cash flow. Support the innovation and standardized development of Housing leasing financial business, and support the development of real estate investment trust funds (REITs).

Hainan itself is famous for its tourism industry, and real estate enterprises have already set up Hainans culture and tourism market.

As early as 2017, there were 116 tourism investment projects in Hainan, with an estimated investment of 26388000000 yuan. In the first half of that year, Hainan launched the establishment of characteristic industrial towns in an all-round way. At the 2017 special investment conference of Hainan characteristic industrial towns hosted by Hainan development and Reform Commission, 143 special industrial town investment projects were launched.

At that time, overseas Chinese town, Xuhui, Guanlan lake, poly, Evergrande and other well-known domestic real estate enterprises signed contracts with Haikou, Sanya, Lingshui, linggao and other municipal and county governments to invest in the construction and development of characteristic towns.

In the key projects of Hainan in 2018, we can still see Fosun, Fuli, Evergrande, Yajule and other real estate enterprises.

However, affected by the epidemic, Hainans tourism industry lost a lot this year. During the May Day holiday, Hainan has received 1.3354 million tourists in total, up to 80% of the same period last year, realizing a total tourism revenue of 994 million yuan, up to 52% of the same period last year. Among them, the number of inbound passengers in the province was 244000, up to 82% of the same period last year.

For a long time, real estate enterprises have been implementing the strategy of adding culture, tourism and real estate, focusing on real estate sales, and ignoring culture, tourism and operation. It is not easy to change thinking and improve operation ability. In addition, Shanghai South has drawn a red line for ecological protection, so the requirements for culture, tourism and real estate projects will be higher.

In addition, the logistics industry in the construction of Hainan free trade port is also in line with the layout of real estate enterprises. This year, Hainan will continue to take the modern logistics service industry as the focus of investment layout in Hainan, and start a batch of logistics project investment with driving benefits around the areas of automobile freight logistics, cold chain, container transit distribution and public storage platform construction in Qiongzhou Strait.

Future market

From last year, some cities began to try to adjust the real estate regulation and control policies according to local conditions, mainly to relax, but Hainan has been increasing.

On March 7, 2020, Hainan issued a notice to make it clear that the existing housing sales system should be fully implemented. Hainan became the first province in China to introduce this regulation, and also the first province to tighten control during the epidemic. This also shows the determination of Hainans de real estate once again.

The regulation of the real estate market will not be relaxed. Hainan will implement a stricter land system in the future, and it will be more difficult for real estate enterprises to acquire land. According to the free trade port plan, Hainan still needs to examine and approve the layout adjustment of cultivated land, permanent basic farmland, forest land and construction land in accordance with the conditions stipulated by the state, and incorporate them into the land spatial planning of Hainan Province, cities and counties.

Since the beginning of 2020, Hainan Province has sold only a few residential land. In February, Qionghai registered plot 1-1 and plot 2, unit 09, Boao Lecheng International Medical Tourism pilot area, totaling 92.2 mu, of which 64 Mu is for urban residential land. This is the first time this year that Hainan has hung up its homestead.

So far, Hainan has not seen any more homesteads entering the market, and most of them are industrial land, commercial land and financial land.

Of course, while restricting investors, Hainan also lowered the threshold of talent access. In 2019, Hainan released the supplementary notice on further improving the policy of talent purchase, which mainly includes all kinds of talents actually introduced and working in Hainan but not settled down, and the number of years of social security or individual income tax for purchase of housing has been reduced from 2 or 5 years to 1 year.

In April this year, Hainan issued the guiding opinions on the pilot work of the development of residential commercial housing. In principle, the building area of residential commercial housing units shall not exceed 100 square meters, and the housing shall be fully decorated. In principle, the price shall be determined according to the ratio of house price to income of urban residents in the city and county, or no more than 6% of the average sales price of commercial housing in the city and county in the previous year 0%u3002 In addition, it is worth noting that there are quite a lot of military land in Hainan. Before that, Hainan also served as a pilot for the replacement of military land. After the establishment of the new central enterprise China RONGTONG, this part of land will also be used for operation. China RONGTONG established Hainan preparatory group last year. The market will not rise and fall, and the new policy is not for real estate, the Hainan market person told interface news. Wang Zhi, director of the real estate market supervision office of the Department of housing and urban rural development of Hainan Province, also said that Hainan will continue to maintain the continuity and stability of the real estate regulation and control policies, and encourage the development of all kinds of sharing residential products, such as time-sharing holiday, online rental and housing sharing. Source: interface news Author: Fu Linlin editor in charge: Wang Xiaowu_ NF

In addition, it is worth noting that there are quite a lot of military land in Hainan. Before that, Hainan also served as a pilot for the replacement of military land. After the establishment of the new central enterprise China RONGTONG, this part of land will also be used for operation. China RONGTONG established Hainan preparatory group last year.

The market will not rise and fall, and the new policy is not for real estate, the Hainan market person told interface news.

Wang Zhi, director of the real estate market supervision office of the Department of housing and urban rural development of Hainan Province, also said that Hainan will continue to maintain the continuity and stability of the real estate regulation and control policies, and encourage the development of all kinds of sharing residential products, such as time-sharing holiday, online rental and housing sharing.