5g mobile phones first big promotion of price reduction is faster than expected
In April of this year, oppo released the 5g mobile phone oppoace2. During the 618 period, the price of its 8GB + 128GB version was reduced by 400 yuan at most, and the delivery price was 3599 yuan. On June 5, the opporeno 4 series was released. As soon as it was released, it directly participated in the battle 618.
Data shows that the millet annual product released in February this year became the sales champion of the price range of 3500-4500 yuan of JD platform on June 1. The cheapest 5g mobile phone on the market launched by its redmi brand is the redmi10x with a price of only 1599 yuan. Within five minutes after the launch and sale, the sales of the whole platform has exceeded 100 million yuan.
Tiktok also invited Han Geng, Gao Yuanyuan and other stars to open up a half month live broadcast of the platform, including millet, shopping mall, Taobao, Jingdong and other platforms, from May 31st to June 18th.
In contrast, Huawei and glorys 618 promotion is not strong. The P40 series of flagship products just released in the first half of the year did not participate in this years 618 promotion in the form of discount, but attracted consumers by means of interest free installment and gift giving. The mate30 series of flagship products released in September last year only offered a 100 yuan discount. Only glory 30 offers 100 yuan discount for glory brands.
In general, in the context of this promotion, a number of 5g mobile phones ushered in price reduction. In addition, the lowest price of the released products, such as glory X10, Huawei Changxiang Z and redmi10x, reached 1500 yuan, which directly reduced the cost of 5g replacement for consumers.
For example, some manufacturers have launched 5g mobile phones with 6GB + 64GB configuration, and have kept the price below 2000 yuan, with a minimum of 1500 yuan. In fact, this kind of configuration is relatively weak for the experience under 5g network. But it is undeniable that the price exploration has played a role in promoting the rapid popularization of 5g mobile phones. Said Fu Liang.
New latitude and longitude photography in data map
Fu Liang said that at present, 5g mobile phone price exploration speed is indeed faster than expected, but it is also more difficult to decline. 5g mobile phones under 1500 yuan are sure to appear, and it wont take too long. A number of 5g mobile phones of 1000 yuan to 1500 yuan will appear soon. If you go down again and fall below 1000 yuan, the mobile phone experience will be worse. However, with the cost reduction of chips, antennas and other accessories, as well as the emergence of substitutes, the price of 5g mobile phones has become an inevitable trend.
Zhao Ming, President of glory, also said in an interview with Zhongxin Jingwei client and other media that in 2020, the mobile phone market will decline, the space for consumers to choose will increase, 5g mobile phones will go down from the altar of God, the competition will be further intensified, and the downward price exploration has become an inevitable trend.
Design, high-end domestic brands welcome the best opportunity
The obvious trend of 5g mobile phone battle this year is to constantly explore the price, seize the users mind, launch high-priced products and impact the high-end market.
Originally, apple and Samsung had an absolute market share in the high-end market, so domestic mobile phones are hard to shake. However, the current opportunity is that Apple has not released 5g mobile phones, and Samsung has not so much influence in China, and its products are not as active as those of domestic mobile phone manufacturers. The domestic mobile phones represented by huami ov must gain a certain share in the high-end market. Said Fu Liang.
New latitude and longitude photography in data map
In addition to the impact on the high-end market, in the context of the increasingly serious homogenization of smart phones, mobile phone manufacturers are also trying their best to spend on design experience to attract users.
The glorious play4pro, released on June 3, has an infrared temperature sensor on its back that can be used to measure peoples objects without contact. It is honored as the industrys first infrared temperature measuring 5g mobile phone.
The vivo X50 series, released on June 1, also has a lot of design in mind.
The most noteworthy design of vivo 50 series is that it is equipped with super sensitive micro pan tilt function, breaking through the optical anti shake (OIS) sealing of traditional mobile phones, and promoting the concept of non-destructive anti shake of the body.
Technically, the most difficult thing is how to load the micro cloud platform into the mobile phone with extremely limited space. The anti shake micro head mounted on the vivo 50 series breaks through the space limit of the main board through the black technology such as the special-shaped magnetic frame and the S-type FPC cable arrangement. The main camera and the main board are cleverly stacked in space, and finally the micro head is successfully plugged into the mobile phone.
Tariff will be reduced quickly 5g exchange will be cleared gradually
Price is one of the factors that affect 5g switching. The other two important factors are 5g network construction and tariff.
At present, China Mobiles 5g package starts from 128 yuan, China Telecom and China Unicom start from 129 yuan. Even if some users can enjoy up to 70% discount, the 5g package threshold is also around 90 yuan.
According to Fu Liangs analysis, the speed of operators attracting 5g users is still relatively fast. The next step is to reduce the tariff. At present, operators no longer push low-end 4G packages, which is actually a performance of the transition period.
Why hasnt 5g tariff been reduced? According to Fu Liangs analysis, a large part of the current 5g package traffic is still borne by 4G network. If it is 5g network, the cost will be reduced. On May 21, Yang Jie, chairman of China Mobile, said in an interview that China Mobile would strive to build 300000 5g base stations in the third quarter of 2020, covering all cities and regions in the country. At the end of September, China Telecom and China Unicom will jointly complete the construction of 250000 5g base stations, and strive to complete the construction of 300000 5g base stations by the end of the year, chairman of China Telecom said in March. Operators propose to build 300000 base stations nationwide by September. After this goal is achieved, cities at Prefecture and city level will cover 5g network. In this way, a considerable part of the traffic will be borne by 5g network, and the cost will inevitably decrease. Said Fu Liang. (Zhongxin Jingwei APP) source: Zhongxin Jingwei editor in charge: Wang Xiaowu_ NF
Why hasnt 5g tariff been reduced? According to Fu Liangs analysis, a large part of the current 5g package traffic is still borne by 4G network. If it is 5g network, the cost will be reduced.
At the end of September, China Telecom and China Unicom will jointly complete the construction of 250000 5g base stations, and strive to complete the construction of 300000 5g base stations by the end of the year, chairman of China Telecom said in March.
Operators propose to build 300000 base stations nationwide by September. After this goal is achieved, cities at Prefecture and city level will cover 5g network. In this way, a considerable part of the traffic will be borne by 5g network, and the cost will inevitably decrease. Said Fu Liang. (Zhongxin Jingwei APP)