Dadas IPO CEO sends an internal letter tonight: instant retail will be the biggest historical opportunity

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 Dadas IPO CEO sends an internal letter tonight: instant retail will be the biggest historical opportunity


The following is the original internal letter:

Today, dada group will be listed on Nasdaq, the company ushered in a new milestone! This year is a challenging year for everyone in the world. We should create and develop with great awe and sense of mission. Its just the beginning!

Its not easy for us to get there. Six years ago, 10 of our small partners created the first version of dada express in a small road in Pudong, Shanghai, day and night. At that time, there was nothing but the burning dream flame in our heart. In the past six years, we have overcome numerous difficulties, persevered and developed. After this years outbreak, more than 2100 employees of the company stepped up their efforts to fight against the epidemic and protect peoples livelihood in Wuhan and all over the country. We never give up after difficulties. Mission will be achieved is the belief in our hearts.

In ten days, dada group will be six years old. Jingdong home and dada express have grown into the largest local instant retail and open distribution platform in China. We adhere to the original intention and vision of thousands of good things are instantly available, and strive to create better shopping and lifestyle for Chinese consumers.

There are nearly 100000 stores on Jingdongs home platform to provide consumers with all kinds of goods. The Knights and brothers sent by dada express are shuttling through the streets and alleys full of goods. Move your fingers and youll get everything in an hour. Six years ago, that was unthinkable. We are promoting the historic change of retail industry through opening and empowering.

Looking back on the development of e-commerce in China in the past 20 years, there are three stages. They are the long-distance e-commerce that initially existed thousands of kilometers away and could be delivered in several days, and the short-distance e-commerce that would be delivered on the same day or the next day after the inventory arrived at the warehouse within 100 kilometers of the city. Today, we have reached the third stage of development: micro distance e-commerce, that is, instant retail. The inventory is only a few kilometers away from consumers, and the performance can be completed within one hour. Chinas e-commerce has developed rapidly for 20 years, and many excellent enterprises have sprung up, but they only account for 20% of the total retail sales, while 80% of them are still offline. Real time retail, as well as the local e-commerce of retail will be our greatest historical opportunity.

In such an exciting era, we have created a series of digital products and tools from retail to logistics, which help excellent retail enterprises improve the level of digital and e-commerce, and gradually make the physical retail and e-commerce move from independence and confrontation to the deep integration of online and offline. The retail industry is starting a new era. We should adhere to the principle of opening and empowering, and work with excellent retail partners to promote this great change.

At this special moment today, I would like to share with you some insights: cherish trust, create value, stick to win-win situation and never forget the original intention.

Trust is the most valuable wealth for the development of enterprises. We should sincerely thank and cherish this trust. Cherish the trust of dada brothers, it is their firm pace and hard work that make us. Cherish the trust of all partners, be able to move forward with the best retailers and brands in the world, and let us have confidence in the future. More importantly, we should cherish the trust of all Jingdong home and dada express users. We must continue to innovate and improve our experience, and live up to your choice.

Creating value is our foundation. The best business model in the world is to create value. Chinas leading retailers and brands have very in-depth cooperation with us. We need to continue to innovate, help partners reduce costs and increase efficiency, and create value for everyone. As a local instant delivery platform with crowdsourcing as the core, dada Express provides unlimited job opportunities for the society, and we should constantly help the knight brothers get better income. We must also create a better use experience for Jingdong home consumers, dada express users and merchants.

Win win is the development concept we always adhere to, and also the fruitful results we have gained. We do not compete with retailers and brands, we only do our best in digital empowerment, truly achieve win-win together, and work together with partners to promote the development of the industry. Adhere to the original mind, mind flame, mission will reach.. Dada group is a very young company. We should be aware that we still have a long way to go from the goal of instant access to thousands of good things. Only by staying in awe and down-to-earth can we get closer to our goals. With fire in mind, mission will be achieved, is the corporate culture flowing in the blood of Da family. Standing at todays new starting point, lets meet greater challenges with fighting spirit and complete more breakthroughs with faith! Better to create the future than to predict it. With fire in mind, our mission will come true! Your, Philip June 5, 2020 Japanese source: Netease technology report editor in charge: Qiao JunJing_ NBJ11279

Adhere to the original mind, mind flame, mission will reach.. Dada group is a very young company. We should be aware that we still have a long way to go from the goal of instant access to thousands of good things. Only by staying in awe and down-to-earth can we get closer to our goals. With fire in mind, mission will be achieved, is the corporate culture flowing in the blood of Da family. Standing at todays new starting point, lets meet greater challenges with fighting spirit and complete more breakthroughs with faith!

Better to create the future than to predict it. With fire in mind, our mission will come true!

Yours, Philip

June 5, 2020