In May 7th, the novel coronavirus infection and joint prevention and control mechanism was announced by the State Council. Under the premise of implementing the preventive and control measures, the State Council could open up closed entertainment and entertainment venues such as movie theaters and entertainment hall by adopting such methods as appointment and current restriction. Affected by the good news, film and television stocks opened stronger on Monday. On May 11, shares of Beijing culture, cats eye entertainment and Alibaba pictures all rose by more than 4%.
According to the prediction of CSC, the reopening of cinemas is imminent, the epidemic will not be repeated in a short period of time, and the superimposed high-quality films will be released one after another, which will gradually enhance the audiences willingness to watch movies. With theaters back to work and big screen films released, companies with rich film reserves are expected to benefit.
However, it is not easy for the film industry affected by the epidemic to recover. Yin Hong, vice president of China Film Association and professor of the school of Journalism and communication of Tsinghua University, analyzed to China News Weekly that the suspension of cinema business, production and production, capital flow and business operation, and the phenomenon of four stops almost led to the abyss of the whole film industry chain.
When does the cinema press the restart button? The cinema manager walks into the studio and saves himself
Novel coronavirus pneumonia has been shut down since most cinemas in China have been closed. Novel coronavirus pneumonia prevention and control system was issued in May 8th by the State Council joint defense joint control mechanism. It was mentioned that under the premise of implementing relevant preventive measures, the closed entertainment and entertainment venues such as movie theaters could be opened according to the relevant technical guidelines. This gives cinema practitioners hope.
With the resumption date approaching, how are the preparations for the cinema going? Recently, a reporter from the securities times visited several cinemas in Shanghai. At present, some theaters have begun to prepare for the resumption of business, but there are still many theaters without any sign of resumption.
At present, we havent received the formal notice of resumption of business. We have made it clear that we will release it to the market in a timely manner. Now we are sure to do preparations such as killing. A Shanghai film executive told reporters. Wanda film also told reporters before that it would actively formulate relevant arrangements for business resumption under the premise of ensuring the health and safety of the audience and employees in accordance with the requirements of epidemic prevention and control.