Appmagic, the data statistics platform, tracks the global app store and marks more than 1300 games, which is analyzed in detail.
(change chart of Android & IOS leisure game downloads in 2015-2019)
The figure above shows the monthly download data of several top leisure games in volume from 2015 to 2019. It is not difficult to find that more and more leisure games advertising revenue is growing gradually, and become its main source of income.
In fact, the total amount of leisure games has been growing steadily. The top players can get about 50 million new downloads in a month. Most of the top leisure games can also have 10 million new downloads in a month. It is also common for other leisure games to have 1 million new downloads in a month.
The head effect of domestic leisure game market highlights
Although the leisure game market is still growing steadily and the performance of the masterpieces has been good, the competition is also growing. Voodoo, the worlds largest leisure game company, has said it is sharing its market with three major competitors: Lion studios, saygames and crazy labs, who often exchange rankings.
In addition to the influence of overseas large factories, there are also a number of domestic top manufacturers, whose effects affect the domestic leisure game market. According to the report on mobile games in January 2020 released by Gamma data, the market size of mobile games during the Spring Festival holiday increased by 32.9% year on year.
At the same time, the report shows that 7 of the top 10 games downloaded during the Spring Festival in 2020 are leisure games, 3 of which are from byte skipping. My Kung Fu special ox was developed and released by byte beat, and master of brain hole was released by ohayoo, a distribution platform under byte beat, and sunshine buys pig farm bought in byte beat. In addition to these three, in late January bully list free game list of xiaomeidou landlord also by byte jump exclusive agent.
The competition of leisure game track is fierce, black horse manufacturers break through successfully
According to the statistics of Qimai data, from January to April 2020, 20, 17, 14 and 11 game apps were listed on the list every month, with the last 39 products ranked in the list, 69.23% of which were leisure games. In terms of the total downloads in April, Heping elite, King glory launched new functions and new skin to attract users to download, which made the products have a good growth, ranking top 1 and top 2 in the list. 70% of the top 10 of the list are leisure games, most of which are products of the new app store, showing outstanding performance.
Among them, in addition to the leisure games released by the big head manufacturers such as byte beat, there are also some new game manufacturers that have made a strong list of leisure games. Hippo joy is one of these new manufacturers.
It is understood that Hippo joy has been focusing on the field of leisure games since its establishment. At the beginning of its establishment, hippo joy focused on overseas markets and successively launched high-quality leisure games in Europe, America, India and other countries and regions. For example, ludomaster, a leisure game specially developed in combination with Indian culture, once launched, is very popular with local players. It has been naturally recommended by major application markets for a long time, with more than 100 million players. This year, affected by the epidemic, the popularity of ludomaster continues to rise, and the dau has exceeded 5 million, reaching a new peak.
The frequent emergence of overseas popular games has enhanced the confidence of Hippo joy. Since 2019, it has continued to increase the research and development of leisure games. Aiming at the domestic market, it has launched 10 high-quality leisure games, six of which have become popular products, detonating the domestic leisure game market, becoming the leisure game company with the largest number of popular games in 2019. In particular, it is worth mentioning that firearm hero and national bombs are both on the top 10 of the app stores domestic game list within one week of being launched, ranking 8th and 2nd respectively. With this achievement, national bombs also won the golden tea Award best leisure game of 2019.
Today, hippo joy focuses on leisure games, with more than 100 team members. It has gathered the most professional technology research and development, product operation and market business teams in the field of leisure games. Its core backbones are from Internet head enterprises such as Alibaba, with more than 10 years of experience in leisure game development and advertising realization. At present, many well-known Internet companies have cooperated with Hippo joy to jointly plan and launch more innovative leisure games, constantly enrich leisure game categories, and entertain users lives with leisure games. Source: editor in charge of mass news: Chen Tiqiang_ NB6485
Today, hippo joy focuses on leisure games, with more than 100 team members. It has gathered the most professional technology research and development, product operation and market business teams in the field of leisure games. Its core backbones are from Internet head enterprises such as Alibaba, with more than 10 years of experience in leisure game development and advertising realization. At present, many well-known Internet companies have cooperated with Hippo joy to jointly plan and launch more innovative leisure games, constantly enrich leisure game categories, and entertain users lives with leisure games.