In fact, the continuous good news ushered in a long lost highlight time for beer stocks. On June 4, Tsingtao Beer closed at a record high price of 67.30 yuan / share. It is reported that in April, Qingdao beer sales, revenue, profit and other economic indicators achieved double-digit growth year on year, of which sales increased 12% year on year.
This view coincides with sun Shanshan, an analyst of securities in the new era. Sun Shanshan believes that the beer industry continues to benefit from the extension of consumption scenarios. From catering to leisure, the price sensitivity of consumers is decreasing. The innovation of products and brands of enterprises in the industry is guiding and catering to the consumption upgrading trend, and at the same time, they will continue to benefit from the performance elasticity brought by the increase of ton price. Oligarchic competition pattern is stable, and high-end has become the industry consensus. In 2019, the revenue and profit growth of A-share beer listed companies were 3.86% and 53.72% respectively. The industrys high-end logic is clear, and the basic judgment is: short-term temperature promotion Catalysis (night economy and stall economy and other gear, night scene recovery to promote large volume) + product price increase, beer sales and temperature (especially more than 30 degrees) have strong correlation, in May this year, the average number of days above 30 degrees nationwide temperature is 9.6 days, a year-on-year growth of 3.1 days, and beer production in April is a year-on-year growth 7.5%, it is predicted that the industry sales will have double-digit growth in May; in the medium term, the factory will be closed to improve efficiency, optimize production capacity structure, and improve the level of return on net assets; in the long term, it will benefit from the performance growth brought by the improvement of product structure (high-end).