Jane Eyres yoghurt shows eggs and hatches worms overnight

category:Finance
 Jane Eyres yoghurt shows eggs and hatches worms overnight


According to China food safety net, there is a consumer reaction that a yellow egg like substance suspected of insect eggs was found in a 100ml12 cup of Jane Eyre high protein yoghurt purchased on an e-commerce platform.

However, when the consumer was ready to mail the next day, he found that the eggs wrapped in plastic had survived and began to squirm.

It is understood that the flagship store of Jane Eyre yoghurt has no response to the consumers query after handling the refund.

Zeng Qingkun, deputy director of the Buffalo Research Institute of the Chinese Academy of Agricultural Sciences, told the media that the presence of insect eggs in yoghurt may be caused by unclean cleaning of packages or contamination of yoghurt during packaging, storage and transportation.

NetEase Finance and economics found that the product, named double calcium high protein yoghurt, sold for 119 yuan in 100ml 12 cups, and the price of 100ml cup was close to 10 yuan, which was not cheap. Thanks to Jane Eyres marketing, 25371 pieces have been sold, with a total sales volume of more than 3 million yuan.

This is not the first time that Jane Eyre yoghurt has been complained about due to food safety problems. In March and April 2020, Jane Eyre yoghurt was complained many times because of the separation of water and nutrition, and the diarrhea of adult and children consumers caused by a yoghurt named fathers love formula. This product was soon removed from the e-commerce platform in the next few days. The customer service gave the reasons Is interpreted as insufficient inventory.

As early as December 2018, consumers revealed that they had drunk a 3-5cm iron nail in Jane Eyres naked yoghurt.

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According to the public information, Jane Eyre yoghurt brand was established in Guangzhou in November 2014 with a registered capital of 66.3964 million yuan and a paid in amount of 59.1704 million yuan. The company is subordinate to Guangzhou Pucheng Dairy Co., Ltd. (hereinafter referred to as Pucheng Dairy), and its business scope includes dairy wholesale; dairy retail; prepackaged food wholesale; prepackaged food retail, etc. In addition, the company also has 5 subsidiaries, such as Chengde, Chengdu Pucheng Jianai food and Shenzhen Pucheng dairy.

The founder of Jane Eyre yoghurt is Xia Haitong, who calls himself a dairy veteran. He has been engaged in the dairy industry for 20 years. Before his start-up, he was in charge of yoghurt, fresh milk and cheese in the low temperature Business Department of a dairy giant company.

After Xia Haitong started her own business, Jane Eyre yoghurt rose with another innovative concept, known as the mother with high knowledge after 85 years of good service. The group they targeted - Gaozhi family is a group worthy of attention. They have stable income, are regular dairy consumers, have high requirements for dairy products, and tend to consume imported dairy products.

Jane Eyres official flagship store declared: good yogurt should be 100% of good milk + quality probiotics + minimalist formula. In addition, through graphic comparison, it is called ordinary yogurt containing cream, sodium citrate, glycerol monostearate, edible flavor, milk powder and other added ingredients. Several products sold in the head are also marked with fathers love formula.

The initial start of Jane Eyre relies on word-of-mouth marketing, which claims that when developing the fathers love formula, 3000 mothers are called to participate in the product definition, and then the feedback of this part of consumers is tracked through the channels of community, private letter, friend circle, etc., so as to further optimize the product. Through this sense of participation, Jane Eyre has also cultivated a number of seed users who, according to Jane Eyre, have guaranteed millions of sales of new products as soon as they come up.

Because of this, Jane Eyre, who started with word-of-mouth marketing, is still unable to estimate the impact of performance and word-of-mouth attack.

Industry insiders pointed out that the technical threshold of Jane Eyre yoghurt is not high, so it adopts the light asset mode of OEM processing, and most of its energy is devoted to marketing. Because the production environment of the factory cannot be controlled automatically, it is easy to produce product quality problems.. On May 19 this year, Jane Eyre announced that it has completed round a financing, which is led by Jingwei China, followed by black ant capital, Mai Xing Investment and CITIC agricultural fund, with a total financing amount of 400 million yuan. When Jane Eyre announced that she would get financing, the can of problem yoghurt had been put into the consumers refrigerator. Pucheng dairy said that this round of financing will be used to build the upstream supply chain of the factory + pasture integration mode and comprehensively layout the upstream supply chain. According to NetEase Finance and economics, at present, the first milk factory of Jane Eyre is selected in Fengning County, Chengde City, Hebei Province. Perhaps, all the ideas were originally beautiful. The key question is, can the power of capital kill the eggs? Source: Yang Qian_ NF4425

Industry insiders pointed out that the technical threshold of Jane Eyre yoghurt is not high, so it adopts the light asset mode of OEM processing, and most of its energy is devoted to marketing. Because the production environment of the factory cannot be controlled automatically, it is easy to produce product quality problems..

When Jane Eyre announced that she would get financing, the can of problem yoghurt had been put into the consumers refrigerator.

Pucheng dairy said that this round of financing will be used to build the upstream supply chain of the factory + pasture integration mode and comprehensively layout the upstream supply chain. According to NetEase Finance and economics, at present, the first milk factory of Jane Eyre is selected in Fengning County, Chengde City, Hebei Province.

Perhaps, all the ideas were originally beautiful. The key question is, can the power of capital kill the eggs?