Can Chinas 520 save the global luxury economy?

category:Lady
 Can Chinas 520 save the global luxury economy?


Diors make-up also let Wang Ziwen, his Chinese make-up ambassador, shoot a group of sweet 520 blockbusters.

LV invited hot anchor Li Jiaqi and actor Song Jia to jointly perform the short film 520 Jiami game and connect the limited products launched by the brand 520 together.

Hermes shot a creative film named love is the gift of grasping that moment with the theme of holding the doll machine.

With the idea of 520 love power station, Bulgaris main products are inspired by gelati series of ice cream. Together with Chinese designer Alexander Wang, Bulgari sells Flamingo quartz smooth calfskin waist bags in China, with a limited number of 100.

The self mockery of netizens is self mockery, and the big business people who are good at calculation know in their hearts: even if they have to squeeze the social animals in the subway for a days commuting, they are likely to be willing to sacrifice themselves to buy a famous brand bag as a gift for their girlfriend or for themselves on 520.

The epidemic affected the global economy and the Chinese market took the lead in recovering

Affected by the epidemic, the luxury market will shrink by 15% to 35% in 2020, and the annual loss is expected to be 60 to 70 billion euros, Bain consulting recently released a report.

In previous years, the Western Valentines day on February 14 was an important marketing driving point for major brands. However, as February to March this year is the peak period of the epidemic, the major brands that shut down production and business suspension have to hand over a white roll on this Valentines day.

In February, the global luxury industry lost as much as 34 billion euros. After March, Chinas epidemic situation improved, so luxury brands saw hope.

With the gradual recovery of Chinas retail market, Chinas unique 520 Valentines Day is undoubtedly a good time for luxury brands to restart emotional marketing to stimulate consumption. Moreover, because the epidemic situation in other regions has not been controlled, there is still great uncertainty in the European and American markets, and the recovery of luxury goods in the world needs more time, so the Chinese market has become the only life-saving straw for big brands.

The closer the big brand is to you, the closer you are to place an order

According to the 2019 China luxury report, the online sales turnover of Chinas luxury goods in 2019 reached USD 7.5 billion (about RMB 52 billion), an increase of about 44.4% over 2018. At the same time, the report also predicted that Chinas luxury e-commerce market will continue to grow in 2020, with an expected growth rate of more than 50%.

There is no denying that China has become the country with the highest proportion of luxury e-commerce sales in the world.

According to the latest data released by Tencent, the number of wechat monthly active accounts has reached 1.2 billion. Compared with other e-commerce platforms, the advantage of this platform lies in the smooth and unimpeded communication chain. Consumers can complete a series of actions such as browsing, shopping, sharing and order payment without jumping out of wechat.

Therefore, taking advantage of 520, the big brands seize the eyes of Chinese consumers through more localized emotional marketing, and naturally they are more inclined to put Festival limited information on wechat platform.

Every potential consumer, from being planted with content in the circle of friends to clicking on an app to complete the payment, is a very efficient social e-commerce scene, and the brand can realize the realization after promotion in the shortest way. In this 520, in addition to the stimulating effects of the big brands, peoples pent up shopping desire, expression desire and love will inevitably also present an explosive state. Consumers shopping psychology and way have changed, and experience and emotion are becoming the new focus of luxury consumption. This years 520 Valentines day, due to the special circumstances, has also been given a special significance. It will be a great opportunity for brands and businesses to regroup, and also make people realize that love is not easy and worth cherishing. Finally, what kind of ads have your circle of friends received? Source: Netease fashion editor: Liu Qianyi_ NB12476

Every potential consumer, from being planted with content in the circle of friends to clicking on an app to complete the payment, is a very efficient social e-commerce scene, and the brand can realize the realization after promotion in the shortest way.

In this 520, in addition to the stimulating effects of the big brands, peoples pent up shopping desire, expression desire and love will inevitably also present an explosive state. Consumers shopping psychology and way have changed, and experience and emotion are becoming the new focus of luxury consumption.

This years 520 Valentines day, due to the special circumstances, has also been given a special significance. It will be a great opportunity for brands and businesses to regroup, and also make people realize that love is not easy and worth cherishing.

Finally, what kind of ads have your circle of friends received?