Domestic Tesla sales fell 64.2percent month on month in April, price changes or the main reason

category:Finance
 Domestic Tesla sales fell 64.2percent month on month in April, price changes or the main reason


From the perspective of vehicle enterprises, BYD, FAW Volkswagen and Changan Ford have strong performance in new energy vehicles, with outstanding new forces such as Weilai and ideal, which together become an important force in new energy vehicle market.

It is worth noting that in April, a total of 3635 domestic Tesla Model 3 vehicles were sold, which is far from the 10160 last month, a drop of 64%. At the same time, the domestic Tesla Model 3 also gave up the title of sales champion, and Qin EV under BYD took the lead.

According to the statistics of the Institute of high industry, the output of domestic Tesla Model 3 in April was 11211.

On April 23, the Ministry of finance, the Ministry of industry and information technology, the Ministry of science and technology and the national development and Reform Commission jointly issued the notice on improving the financial subsidy policy for the promotion and application of new energy vehicles, which stipulates that the price of new energy passenger vehicles before subsidy shall be less than 300000 yuan (including 300000 yuan).. This means that the domestic Tesla Model 3, which sold for more than 300000 yuan before the subsidy, will not be able to enjoy the subsidy policy.

Its hard for consumers to accept such price changes in the short term. Many consumers have defended their rights and asked for compensation for the price difference, a Yongda Auto manager told China Securities News. As a bulk consumer product, the price fluctuation in the short term will seriously affect consumers shopping experience. Cui Dongshu, secretary-general of the Joint Conference on passenger vehicle market information, told China Securities News that frequent changes in official guidance prices reflect the defects of Teslas direct selling model. The distribution model can be flexibly adjusted by way of profit giving by dealers, so as to mobilize consumption enthusiasm and ensure the balance of production and sales, but the direct selling model can only be realized by changing the official guidance price. Obviously, the frequent changes of official guidance price have a greater impact on consumers. I think manufacturers should consider how to improve this price system, especially for high-tech products whose cost will change rapidly with the change of sales volume. They should make a good coordination between quantity and price. Cui Dongshu said. Source: Wang Xiaowu, editor in charge of China Securities Journal and China Securities Net_ NF

Its hard for consumers to accept such price changes in the short term. Many consumers have defended their rights and asked for compensation for the price difference, a Yongda Auto manager told China Securities News. As a bulk consumer product, the price fluctuation in the short term will seriously affect consumers shopping experience.

I think manufacturers should consider how to improve this price system, especially for high-tech products whose cost will change rapidly with the change of sales volume. They should make a good coordination between quantity and price. Cui Dongshu said.