A Japanese research company disassembled the iPhone ese and calculated that the cost of parts for the 64GB version of the new iPhone ese is 217 US dollars, about RMB 154 yuan.
Comparing the cost of the new iPhone ese with the cost of the iPhone 8, the research company found that, although the chipset of the iPhone ese is relatively new, the total number of components is now 18% lower.
But its also true that the price of the iPhone ese is lower than when the iPhone 8 was launched.
Apple sells you 3299 yuan is expensive is cheap?
If the material cost is rmb1540 and the selling price is rmb3299, then the cost selling price accounts for about 46%, and the selling price is close to twice the cost.
At first glance, many readers may not have a concept. As a comparison, we found the material cost and price of the original iPhone 11 for comparison.
In fact, the price of the new iPhone ese is relatively conscientious.
According to previous estimates by professional organizations, the BOM material cost of iPhone 11 promax (512gb version) is 490.5 US dollars (rounded to the nearest 0.5 US dollars), about 3493 yuan.
The official price of the Guohang version of this model is 12699 yuan, so its material cost accounts for about 27.5%, that is to say, the price close to four times the cost.
Of course, it is reasonable that there are differences in profit margin between the two.
Its just that apple, which has consistently outstripped the rest of the world in terms of extremely high profit margins, is relatively conscientious in pricing its new iPhone ESE.
Of course, theres no way to be ungrateful. After all, its an entry-level product. The price is not close to the people. Who will buy it?
Did Apple lose or earn?
In fact, Apples launch of the new iPhone is a compromise. After all, if the more profitable iPhone 11 can be sold, there is no need to launch the iPhone.
Next years 5nm A14 and 5g networks must be followed up. At this stage, the iPhone 11 series itself fails to meet the sales expectations, and then catch up with a severe epidemic impact. It can be expected that a large number of accessories will need to be cleaned up, otherwise it will be cost and difficult to digest, and the iPhone ese will be born.
Of course, Apples abacus is more astute. IPhone eses low price strategy can consolidate the IOS ecosystems user base.
After all, todays apple company emphasizes more on service transformation. When you are used to IOS, you are a potential consumer.
Whats more, except for the A13, the iPhone ese is not happy with other things. The small screen is not in line with the times, so I dont believe you dont upgrade~
Did Apple lose or earn? In fact, compared with the previous three or four times of material cost and profit margin, the new iPhone ese doesnt make much money, but it really doesnt make much.
After all, with cheap models, it is bound to occupy the original market space of many mainstream and flagship models, and so many users are difficult to grow substantially. Apple also had to compromise with the market, and it was not easy.
I think iPhone ese is not expensive, but its not worth it. In the same sentence, except for A13, other sincerity is not in line with this era. When you buy it, you will feel restless. Since sooner or later, upgrading is not as good as one step. Or think about it. Is it not fragrant for more than 3000 Android flagship? No matter how strong IOS ecosystem is, Android experience is not bad now ~ extend reading new infrastructure and new opportunities! 5g future salon will hold Huawei HMSs latest progress on the 20th, announcing that it will share the world with IOS and GMS IDC: affected by the epidemic, Chinas storage software shipments will increase in 2020. Source: Zhongguancun online editor: Xue Jingyu_ NBJS10393
In the same sentence, except for A13, other sincerity is not in line with this era. When you buy it, you will feel restless. Since sooner or later, upgrading is not as good as one step.