China farmers harvest festival, established in 2018, is held at the annual autumnal equinox. The establishment of Chinas peasant harvest festival was deliberated and approved by the general standing committee of the Central Political Bureau under general secretary Xi Jinping. This is the first national festival dedicated to farmers.
It is reported that promotion ambassadors are appointed in batches, which are divided into national promotion ambassadors, folk custom promotion ambassadors, social promotion ambassadors, rural promotion ambassadors, media promotion ambassadors and online promotion ambassadors, and the letter of appointment is issued by the steering Committee of China farmers harvest festival.
It is worth noting that Li Ziqi, who was appointed as the Promotion Ambassador of China farmers harvest festival, became the Promotion Ambassador of Chinas rural youth rich leader in December last year.
Li Ziqi is a video blogger recording Chinas rural life, and has become a major user of overseas video websites. On April 29 this year, Li Ziqis fans on YouTube exceeded 10 million, becoming the first Chinese Creator with more than 10 million fans on the platform. With a short video, Li Ziqi focuses on the traditional Chinese culture, focusing on the clothing, food, housing and transportation of Chinese farmers, attracting foreign netizens to watch it and becoming a window for them to understand Chinese culture. CCTV news once commented on Li Ziqi: no word praises China, but she has told Chinese culture and stories well.