Meituan: Science and technology to help reservation tourism and reassurance to promote consumption recovery

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 Meituan: Science and technology to help reservation tourism and reassurance to promote consumption recovery


Take the lead in establishing the standard of peace of mind to rebuild the consumption confidence of wine tourism

The data shows that the main problems faced by the recovery of destination tourism market are the lack of consumer confidence in the security environment, the lack of business management capacity for security, and the lack of government means to stimulate consumption.

As early as February, meituan has cooperated with China Hotel Association, national green hotel working committee and China Association of tourist attractions, successively issued the Convention on the prevention and self discipline of Chinas hotel rooms and the Convention on the prevention and self discipline of Chinas tourist attractions, and simultaneously launched standardized service capabilities such as live in peace, play in peace, peace in peace group and peace in peace and anti epidemic assistant Shanghua ability guides merchants to process, standardize, and online anti epidemic safety measures such as staff temperature measurement, mask wearing, and environmental disinfection, and helps hotels, homestays and scenic spots to show the cleaning process of guest rooms and public areas such as hotel front desk, scenic spot ticket gate, elevator, aisle, so that users can view them in real time.

Some experts said that meituan has given priority to the construction of the industry-leading standard system of hotel, home stay and scenic spot, and launched corresponding products. Through strong standard support and guidance to merchants, meituan has ensured the comfort of the hotels tourism consumption environment.

At present, meituan has more than 250000 comfortable hotels and comfortable accommodation, and more than 3300 comfortable scenic spots, obviously helping the hotel tourism industry to rebuild consumer confidence.

Online ticket booking system helps open safely and orderly

On April 24, meituan also released the first domestic standard for booking tour services of tourist attractions (hereinafter referred to as the standard) and the index of booking tour convenience of tourist attractions. The standard defines the norms of the reservation tourism services in scenic spots from the aspects of online information, online reservation ticket purchase and service process of flash in park, flow restriction early warning and on-site counseling management.

The standard has been tried out in more than 5000 scenic spots in China, including Zhongshan scenic area, Slender West Lake and Xuanwu Lake Park. Tourists can enjoy the safe and convenient services such as online ticket purchase, time-sharing appointment, on-site code scanning ticket purchase and two-dimensional code entering the park. During the May 1st holiday, meituan also arranged and trained 300 volunteers in the scenic spot where the traffic is expected to be large, and supported the on-site scanning and ticket purchase of popular scenic spots, as well as the introduction of tourists to the park and other services.

Peng Zhikai, industry mentor of the MTA education center of Nankai University and former director of the supervision department of the National Tourism Administration, said that the standard will make up for the blank of the standards in the field of domestic tourist attractions booking services, and it is the improvement and supplement of the industry standards in the code for dealing with tourist peak hours. The implementation of the two standards will improve the service level of tourist attractions, promote the Internet, big data and cloud computing The application and implementation of new technologies such as artificial intelligence in passenger flow facilitation and scenic spot service.

Government and enterprise work together to promote the recovery of local peripheral tourism

On May 19, China tourism day, Qingdao Municipal Bureau of culture and tourism launched the fashion has you, preferential travel in Qingdao tourism and people benefiting consumption activity, and the US group became the cooperation platform for this activity. Qingdao Municipal Bureau of culture and tourism will issue more than one million e-tourism consumer coupons through meituan app and public comment app to boost the recovery of tourism consumption. The coupon can be used for the consumption of scenic spots, hotels, travel agencies, group tours and other tourism products on the meituan platform that have been approved and registered in Qingdao, and can be directly deducted.

It is understood that the peace of mind consumption Festival jointly launched by meituan and the local government has landed in more than 50 cities, including Shanghai, Beijing, Yinchuan, Tianjin, Shenzhen, Xiamen, Foshan, Wuhan, Taizhou, Jinjiang, and 32 cities and cities involving the cooperation of consumption vouchers funded by the government. Among them, Wuhan, Wuyishan, Qingdao and other places are involved in the consumption vouchers of culture and tourism. Through taking local life services such as catering industry, hotel tourism and so on as the incision, they advocate reassuring consumption and boost the recovery of local culture and tourism consumption.

According to Lai Shiming, President of Dongcheng Hotel Group in Hubei, all stores in Dongcheng have joined meituan to settle down and strictly implement key links such as temperature measurement, disinfection and mask when receiving customers. At the same time, Dongcheng stores in Hubei province put government consumption vouchers to pay materials to guide customers to get them, and work with meituan to help consumption. It is understood that during the May 1st period, Dongcheng Hotel Group Hubei District hotel was welcomed by the market, and Wuhan sales increased by more than 15%.

While helping local governments to issue culture and tourism consumption vouchers, meituan has further developed its advantages as a comprehensive platform. Relying on the peace of mind travel festival launched on April 1, covering more than 350 cities in the country and lasting for three months, meituan has jointly launched a variety of preferential promotional activities with multiple local governments to promote the recovery of local consumption. According to the report, catering, local tourism, young people aged 30 and under are the first to lift the ban, or become a breakthrough in the recovery of the industry. Meituan has seized the characteristics of local tour and frontier tour taking the lead in recovery. At present, meituan has cooperated with Shandong culture and Tourism Department, Nanjing culture and Tourism Bureau, Wuyishan Business Bureau, etc. to carry out Shandong peoples tour, Jiangsu Peoples tour of Nanjing, Fujian peoples tour of Wuyishan and other activities, which are warmly welcomed by consumers. It is generally believed in the industry that local tourism and peripheral tourism will become the mainstream consumption demand for a long period of time. Meituan will continue to give full play to its comprehensive platform advantages and technological capabilities, help local consumers rebuild their travel confidence, stimulate their travel interest, and finally promote the real recovery of the culture and tourism economy. Source: editor in charge of mass news: Chen Tiqiang_ NB6485

While helping local governments to issue culture and tourism consumption vouchers, meituan has further developed its advantages as a comprehensive platform. Relying on the peace of mind travel festival launched on April 1, covering more than 350 cities in the country and lasting for three months, meituan has jointly launched a variety of preferential promotional activities with multiple local governments to promote the recovery of local consumption.

According to the report, catering, local tourism, young people aged 30 and under are the first to lift the ban, or become a breakthrough in the recovery of the industry. Meituan has seized the characteristics of local tour and frontier tour taking the lead in recovery. At present, meituan has cooperated with Shandong culture and Tourism Department, Nanjing culture and Tourism Bureau, Wuyishan Business Bureau, etc. to carry out Shandong peoples tour, Jiangsu Peoples tour of Nanjing, Fujian peoples tour of Wuyishan and other activities, which are warmly welcomed by consumers.