Wine has become an investment product comparable to gold.
First of all, the price of high-end liquor should be high-end. Hundreds of yuan is the starting point, and thousands of yuan is needed every time.
However, do you know how much the high-end liquor you spent thousands of yuan to drink into your stomach is worth?
The answer is only twenty or thirty yuan!
Cruel truth 1: high end liquor is also blending liquor
It is generally believed that only low-end liquor is blended, high-end liquor is not blended liquor, in fact, all liquor is blended liquor.
What is blending? Just mix alcohol with water. Admit it!
In the financial statements, Guizhou Moutai tells you that the manufacturing process is as follows:
Note: from the annual report of Moutai, Guizhou
People tell you openly that blending is a necessary manufacturing process. Why does anyone have to call high-end liquor blending liquor? Its nothing more than to find a psychological comfort for the high price you pay.
Of course, if you look at the real manufacturing costs of the following liquor companies, will your psychological comfort be further hit?
In 2019, the gross profit margin of Maotai in Guizhou is 91.3% The gross profit margin of Maotai series is as high as 93.78% u3002
What do you mean by that? That is to say, the total revenue of Maotai is 85.3 billion yuan, and the operating cost is only 7.4 billion yuan, of which the revenue of Maotai series liquor last year was 75.8 billion yuan and the operating cost was only 4.7 billion yuan. The revenue of other series of wine is only 9.5 billion, but the operating cost is as high as 2.7 billion.
In the operating cost of liquor, raw materials are only a part, accounting for 58%, which is about 4.3 billion.
These raw materials include: wine bottle, wine cover, wine box, oh, of course, pure water and alcohol.
How much is the cost of water and alcohol if the cost of bottles, lids and boxes is removed?
Therefore, Maotai sold 85.3 billion yuan of liquor last year, of which the cost of raw materials was only 4.3 billion yuan. If the cost of packaging materials is removed, there will be about 2 billion left.
In other words, if you spend thousands of yuan to buy wine from the market, you can drink the part in your mouth, which is about 20 or 30 yuan.
This is also the average price of all kinds of Maotai liquor. Now the actual market price of Feitian Moutai is 2400 yuan. Think that you only have 20 or 30 yuan to drink in your mouth, isnt it a little painful?
Of course, not only in Moutai, Guizhou, but also in other high-end liquors. The gross profit margin of Wuliangye liquor products is as high as 79.95% , high price wine also reached 84.59% u3002
Last year, Wuliangyes sales revenue of liquor was 46.3 billion yuan, and 6.4 billion yuan of raw materials were used. The cost of wine bottles and other packaging was removed, which is about 3 billion yuan.
In other words, Wuliangye, which costs 1000 yuan, is about 60 yuan to drink into the stomach.
So in addition to these high-end liquor, what about other regional liquor? Lets take a look at the representative of regional wine, Hengshui Laobaigan, which means drink masculine.
Last year, the revenue of Hengshui Laobaigan was 4 billion yuan, excluding varieties such as Bancheng Shaoguo and kongfujia. The revenue of Laobaigan series was 2.2 billion yuan, with operating cost Nine point six Gross profit margin is about 56.68% u3002 The cost of raw materials is about Seven point three Last year, the raw materials of Laobaigan series were Two point nine Billion.
In other words, Hengshui Laobaigan, which costs 1000 yuan, drinks about 130 yuan into his stomach.
Note: cost performance of 1000 yuan refers to the price of raw materials for purchasing 1000 yuan liquor and drinking it in mouth
In this way, the lower the price of wine, the higher the cost performance, because the cost of raw materials used to make wine is not much different.
Is the cost of high-end liquor different from that of low-end liquor? After all, the money spent is quite different.
The truth is that there is little difference.
In 2019, Guizhou Maotai liquor was sold Six point five Ten thousand tons, if it is calculated according to one Jin per bottle, Six point five About ten thousand tons One point three Billion bottles, the cost of raw materials is 4.3 billion, equivalent to 33 yuan for a bottle of raw materials. If the cost of packaging materials such as wine bottles is eliminated, the part that drinks into the mouth is estimated to be about 20 yuan, which is not much different from the cost we calculated above.
Wuliangye has been sold sixteen point five Ten thousand tons, if it is calculated according to one Jin per bottle, Six point five About ten thousand tons Three point three Billion bottles, the cost of raw materials is 6.4 billion, equivalent to 20 yuan for a bottle of raw materials.
Hengshui Laobaigan series liquor has been sold Four point three Ten thousand tons, if it is calculated according to one Jin per bottle, Four point three Million tons is about 86 million bottles, raw material cost Seven point three Billion, equivalent to the cost of a bottle of raw materials Eight point five Yuan.
Considering that the packaging cost is not much different, in this way, the cost of high-end liquor is indeed higher than that of low-end liquor. However, compared with the price difference of hundreds or even thousands of yuan, the cost difference is almost negligible. Although the cost of raw materials is not very much, but liquor enterprises pay taxes for the country is a lever. Last year, Maotai in Guizhou paid a total of 27.5 billion yuan in business tax and income tax, and Wuliangye paid 12.9 billion yuan. Far exceeds the cost of raw materials. Think about your contribution to the country while drinking. Is that a lot of psychological comfort? Statement: the article does not constitute investment proposal. Please indicate the source of reprint. Source: Heichi finance and economics author: realistic editor: Wang Xiaowu_ NF
Think about your contribution to the country while drinking. Is that a lot of psychological comfort?
The article does not constitute investment proposal. Please indicate the source of reprint.