Wine has become an investment product comparable to gold.
First of all, the price of high-end liquor should be high-end. Hundreds of yuan is the starting point, and thousands of yuan is needed every time.
However, do you know how much the high-end liquor you spent thousands of yuan to drink into your stomach is worth?
The answer is only twenty or thirty yuan!
Cruel truth 1: high end liquor is also blending liquor
What is blending? Just mix alcohol with water. Admit it!
In the financial statements, Guizhou Moutai tells you that the manufacturing process is as follows:
Koji making wine storage blending package.
Note: from the annual report of Moutai, Guizhou
People tell you openly that blending is a necessary manufacturing process. Why does anyone have to call high-end liquor blending liquor? Its nothing more than to find a psychological comfort for the high price you pay.
Of course, if you look at the real manufacturing costs of the following liquor companies, will your psychological comfort be further hit?
Cruel truth 2: the pitiful low cost of liquor
In 2019, the gross profit margin of Maotai in Guizhou is 91.3% The gross profit margin of Maotai series is as high as 93.78% u3002
What do you mean by that? That is to say, the total revenue of Maotai is 85.3 billion yuan, and the operating cost is only 7.4 billion yuan, of which the revenue of Maotai series liquor last year was 75.8 billion yuan and the operating cost was only 4.7 billion yuan. The revenue of other series of wine is only 9.5 billion, but the operating cost is as high as 2.7 billion.
The difference in cost is not big, but the difference in income is the difference in price.
These raw materials include: wine bottle, wine cover, wine box, oh, of course, pure water and alcohol.
According to the annual report, in 2019, Guizhou Moutai purchased 1.8 billion brewing raw materials and purchased packaging materials twenty-three point four Billion. Packaging materials are more expensive than raw materials for wine making!
In other words, if you spend thousands of yuan to buy wine from the market, you can drink the part in your mouth, which is about 20 or 30 yuan.
Of course, not only in Moutai, Guizhou, but also in other high-end liquors. The gross profit margin of Wuliangye liquor products is as high as 79.95% , high price wine also reached 84.59% u3002
Last year, Wuliangyes sales revenue of liquor was 46.3 billion yuan, and 6.4 billion yuan of raw materials were used. The cost of wine bottles and other packaging was removed, which is about 3 billion yuan.
In other words, Wuliangye, which costs 1000 yuan, is about 60 yuan to drink into the stomach.
In other words, Hengshui Laobaigan, which costs 1000 yuan, drinks about 130 yuan into his stomach.
In this way, the lower the price of wine, the higher the cost performance, because the cost of raw materials used to make wine is not much different.
Cruel truth 3: the cost of high-end liquor and low-end liquor is almost the same
The truth is that there is little difference.
In 2019, Guizhou Maotai liquor was sold Six point five Ten thousand tons, if it is calculated according to one Jin per bottle, Six point five About ten thousand tons One point three Billion bottles, the cost of raw materials is 4.3 billion, equivalent to 33 yuan for a bottle of raw materials. If the cost of packaging materials such as wine bottles is eliminated, the part that drinks into the mouth is estimated to be about 20 yuan, which is not much different from the cost we calculated above.
Hengshui Laobaigan series liquor has been sold Four point three Ten thousand tons, if it is calculated according to one Jin per bottle, Four point three Million tons is about 86 million bottles, raw material cost Seven point three Billion, equivalent to the cost of a bottle of raw materials Eight point five Yuan.
Considering that the packaging cost is not much different, in this way, the cost of high-end liquor is indeed higher than that of low-end liquor. However, compared with the price difference of hundreds or even thousands of yuan, the cost difference is almost negligible. Although the cost of raw materials is not very much, but liquor enterprises pay taxes for the country is a lever. Last year, Maotai in Guizhou paid a total of 27.5 billion yuan in business tax and income tax, and Wuliangye paid 12.9 billion yuan. Far exceeds the cost of raw materials. Think about your contribution to the country while drinking. Is that a lot of psychological comfort? Statement: the article does not constitute investment proposal. Please indicate the source of reprint. Source: Heichi finance and economics author: realistic editor: Wang Xiaowu_ NF