More than 50percent increase this year, a large number of institutions appear in the list of shareholders of these companies

category:Finance
 More than 50percent increase this year, a large number of institutions appear in the list of shareholders of these companies


Taobao platform recently issued a condiment Taobao live delivery. According to statistics, sauces, sauces and pickles account for the top three, accounting for 40%, 30% and 15% respectively. In comparison, soy sauce and vinegar, which are the major seasonings, participate in the live broadcast less.

Taobao live platform condiment delivery briefing (March 2020)

This data also shows the capital preference. In the process of this round of condiment plate rise, the compound condiment represented by Anji food, Tianwei food and Nichen Co., Ltd. is the most prominent. It has risen 71.29%, 50.81% and 46.67% respectively since the beginning of the year, significantly higher than other categories. Qianhe flavor industry, which has the most prominent online channel sales, has risen 72.57% since the beginning of the year.

The current consumption mode is changing. The house culture of young people makes the compound seasoning just needed, an analyst in the food field of Zhongtai securities told reporters. In the future, the compound seasoning manufacturers may continue to flow into the c2m (user direct manufacturing) sales mode.

What you do at home is not as good as what you do professionally. A senior executive of a seasoning enterprise in Shandong said, compound seasoning is the development trend of the industry. It can simplify the process for catering enterprises, improve the taste stability, and has strong customer stickiness, which is convenient and convenient for C-end customers.

Condiments are now out of the pattern of bull, which is unexpected to most people.

No, its useless. Theres a big gap in catering channels. At the beginning of the epidemic, many industry analysts looked at the first quarter performance of seasoning companies.

Im not optimistic about the first quarters performance, but after the outbreak, the performance has recovered. It will be a gold pit, and we can find a bargain. A private investor in Shanghai once talked with reporters about the logic of buying seasoning stocks in February.

But how can the businessmen who come out of the market be bound.

Taking Haitian flavor industry as an example, a new business strategy was launched in February. The company first raised the rebate point, stimulated the willingness of downstream distributors to take the goods, and then cooperated with the introduction of promotional products to stimulate the terminal sales. The barrier lake was cleared. According to the companys first quarter business data, the number of dealers increased by 384 in the reporting period, and the total number of dealers is 6107 at present.

I wanted to keep a warm spring, but I didnt want to have a bud full of branches. Said the private investors.

Looking at the seasoning companys quarterly report, almost all of them are in red. In the first quarter, six companies, including Haitian flavor, Angel yeast, Qianhe flavor, Hengshun vinegar, Chenguang biology and Tianwei food, realized double increase in revenue and net profit, and Tianwei food even exceeded the previous year in inventory turnover.

Operation of seasoning listed companies in the first quarter

The reporter went to the supermarket for a round, Haitian products are always placed in the eye-catching promotion area, many small capacity varieties are directly tied with plastic buttons, and the salesperson pushed 2 bottles of family promotion packs. Coupled with home hoarding psychology, consumers directly enter the pit.

The result is that the companys offline sales are booming. According to its sales in the first quarter, under the epidemic situation, the offline channel sales revenue of Haitian flavor industry also increased by 6.04% year on year.

Tianwei food is the same. In the first quarter, the sales amount of dealers increased by 11.27%, the sales proportion of direct dealers increased by 92.34%, and the sales of e-commerce increased by 109.11%. In the first quarter, the sales ratio of nischen to the business super customers increased by 142.23%.

We thought we could keep up with the previous years, even if it was good, but many companies saw double growth in performance, which exceeded expectations. In the second quarter, b-end sales picked up, and the online sales channels cultivated during the epidemic were strengthened, which is probably the reason why the concept of condiment was sought after. Analysts at the securities companies said so.

How much space is left for condiments

When it comes to composite seasoning in A-share market, people cant avoid Yihai international in Hong Kong stock market. The 800% increase in two years is envious. And all kinds of funds are also constantly searching for Yihai international in A-share.

Trend chart of Yihai international share price from January 2, 2018 to May 15, 2020

Operation of compound seasoning enterprises in 2019

Haitian flavor, the leader of A-share seasoning industry, adopts the business model of first payment, then goods. Although it has the largest volume, its accounts receivable are the least in the industry, even can be ignored. The company started with soy sauce at the earliest. At present, it has expanded to oyster sauce, soybean sauce, vinegar, cooking wine and other products, and its development direction has also changed from traditional seasoning to compound seasoning.

Tianwei food has the most similar product structure with Yihai international, and its core product is hot pot seasoning, which is divided into two brands, Dahongpao and haorenjia. In addition, Sichuan seasoning of the company has also formed a momentum of mutual confrontation with hot pot seasoning. As one of the most complex flavors in A-share, Sun Chens products cover multiple varieties of soup heads, Chinese dishes, Japanese sauces and hotpot bottoms. The company is a supplier of famous catering enterprises such as Sipu Sipu, Yuku, Xiaonanguo and weiqianla noodles. The private customized operation mode makes the gross profit rate of the company ahead of its peers. The curry products of Anji food are more prominent, and other complex condiments have opened channels in recent years. In addition, the company started to produce large-scale health food through OEM (OEM) in 2018, including probiotics and functional drinks, and the products expanded to multiple categories. Source: editor in charge of Shanghai Securities News: Yang bin_nf4368

Tianwei food has the most similar product structure with Yihai international, and its core product is hot pot seasoning, which is divided into two brands, Dahongpao and haorenjia. In addition, Sichuan seasoning of the company has also formed a momentum of mutual confrontation with hot pot seasoning.

As one of the most complex flavors in A-share, Sun Chens products cover multiple varieties of soup heads, Chinese dishes, Japanese sauces and hotpot bottoms. The company is a supplier of famous catering enterprises such as Sipu Sipu, Yuku, Xiaonanguo and weiqianla noodles. The private customized operation mode makes the gross profit rate of the company ahead of its peers.

The curry products of Anji food are more prominent, and other complex condiments have opened channels in recent years. In addition, the company started to produce large-scale health food through OEM (OEM) in 2018, including probiotics and functional drinks, and the products expanded to multiple categories.