The dispute of Moutai raising price and the concept of wine gold came out

category:Finance
 The dispute of Moutai raising price and the concept of wine gold came out


Under the epidemic situation, both the stock price and liquor price (market price) of Maotai have experienced severe V-shaped or W-shaped shocks. The companys stock price has twice fallen below 1000 yuan, and the market price of Feitian Moutai has once fallen below 2000 yuan per bottle. However, it has to be said that in recent times, both liquor prices of Maotais stock price have returned strongly, especially the stock price.

Since March 19, Guizhou Moutai fell below 1000 yuan / share, the companys share price has risen all the way, up more than 30% as of May 15, and in recent days, the share price has stabilized above 1300 yuan. During this period, the market value of Guizhou Moutai exceeded that of Coca Cola, and once topped the market value of a share. The market price of Feitian Moutai has also recently risen to 2300 yuan / bottle. Moreover, the northbound capital, which has always been regarded as the wind vane, also has a V-shaped structure in Maotai this year. Its shareholding dropped to a stage low of 99.1486 million shares on March 23, and recently rose to over 105.8 million shares.

Liang Zhonghua pointed out that behind the rapid rise of gold price after decoupling from the US dollar, it is the important attribute of paper moneys over hair and golds anti over hair scarcity, and pointed out that Maotai liquor also has the similar functions of scarcity and wealth storage as golds anti moneys over hair.

He believes that in the wealth allocation under the global paper money flood, the scarce assets benefit more, and said buy Moutai = buy gold. In the long run, if paper money continues to be oversold, as long as the supply rate is slow and the assets can survive for a long time, the nominal price of paper money will benefit. Its not only gold, but Maotai liquor is also a kind of currency to some extent. The stock price of Maotai company is closely related to the trend of gold price.

However, Liang Zhonghua said that it is not to recommend individual stocks in Maotai at the current time, but to provide a large asset allocation idea under the situation of paper currency indiscriminate issuance. In the past decade, although the stock market index of our country has not increased much, the stock price of core high-quality companies has constantly reached a new high, which is the impact of currency over issuance. High quality assets benefit more from currency over issuance in the long term.

On the price increase of Maotai

Due to the long-standing and expanding price difference between the official guide price and the market price of Maotai liquor, the voice of raising the price of Maotai liquor in Guizhou has been heard since 2019, especially after the recent annual report and quarterly report of Maotai liquor, the debate on whether to raise the price of Maotai liquor is more intense.

Since Gao Weidong, chairman of Guizhou Maotai, took office, many analysts from securities companies and liquor industry have said that the price increase in Maotai is on the way, and many predicted that the price increase will take place in the second half of the year, especially at the end of the year.

Cai Xuefei, an industry analyst, pointed out that raising the ex factory price of Maotai can squeeze the channel space by providing guidance price, improve the control power of the channel, and further stabilize the product price, so as to improve the enterprises control ability of the price, thus changing the channels behavior of hoarding a large number of Maotai. From active hoarding to active sales, in order to reduce social inventory and ensure the sustainable development of Maotai. In addition, CITIC Securities said that Maotais rating has successfully passed the epidemic stress test, fully verifying the strength of Maotai brand and the trend of industrial structural prosperity. In the future, the growth of Maotais performance is highly determined, on the premise of stable rating, and the certainty of price increase is improved, so the performance is more flexible. However, another voice pointed out that there is a great uncertainty in the price increase of Guizhou Moutai in 2020. The main reason is that the price increase of Moutai is complex, involves many interests, and the company does not have the right to decide. Source: Securities Times Author: Wang Jiming editor in charge: Wang Xiaowu Gu NF

Cai Xuefei, an industry analyst, pointed out that raising the ex factory price of Maotai can squeeze the channel space by providing guidance price, improve the control power of the channel, and further stabilize the product price, so as to improve the enterprises control ability of the price, thus changing the channels behavior of hoarding a large number of Maotai. From active hoarding to active sales, in order to reduce social inventory and ensure the sustainable development of Maotai.

However, another voice pointed out that there is a great uncertainty in the price increase of Guizhou Moutai in 2020. The main reason is that the price increase of Moutai is complex, involves many interests, and the company does not have the right to decide.