Epic official website gives a familiar color matching
At epic game mall, the luxury version of gta5 is now available for free. The period of exemption and restriction lasts for one week, until May 21, once put into storage, it will be kept permanently.
This seven years and so on Partys big victory, causes gta5 to mount the micro blog hot search very soon, the heat even surpassed epic own home just brushes the screen the illusory engine 5.
At 11:00 last night, after gta5 was officially exempted, epic mall was once too busy with the breakdown of error numbers 500 and 403. Sometimes, the error page will switch servers in different countries. Many players may have learned several foreign languages.
This has continued to this day. At present, gta5 can be claimed. However, as the service is still busy, the download may still be temporarily limited.
Meanwhile, epic has launched a new round of promotion, which will last until June 11. Last year, the coupon of $14.99 minus $10 has also returned, and can still be unlimited set of dolls - after buying a game priced at least $14.99 with the coupon, you will get another $10 coupon, so repeatedly.
Whats more, during the promotion period of epic, a mystery game will be sent out every week, and gta5 is only the first one. In terms of the magnitude of the first model, it is very likely that the next three weeks will be a great work with a sales volume of tens of millions.
There are mystery games after gta5
Although this exemption largely solved the historical problem of who hasnt bought gta5 yet, a new problem emerged:
The answer to this question can be very simple. Epic wants to attract users, and the most effective way to attract users is to limit and exempt. And sending all the time can cultivate users habits and let players pay attention to the game every other week.
But we should also realize that epics limitation and exemption have lasted for a year and a half.
After the launch of the platform in December 2018, epic launched the exemption and restriction in the first week, and the activity has continued to this day and has never been interrupted.
Unconsciously, the number of exemptions has exceeded 100. Gta5, in fact, is the 104th free game from epic, which may have exceeded the entire game inventory of many players. This kind of continuous restriction and exemption activity is relatively rare in the whole game history. At this time, it is hard to say that this is just a simple platform behavior.
If we look back on the limitations and exemptions of epic, we will find that at the beginning, it was just a biweekly delivery, less than half a year ago, and it turned into a one week delivery, sometimes two free packages, or a series of gift bags like Batman and dark blood. When the festival is on sale, there is a day to deliver.
Now, they are going to send a game for four weeks in a row. The first week is gta5, and it is likely to be a masterpiece. If we look back on the recent composition of epic, we will find that the proportion of major works is already rising: in March, there were watchdog, zombie World War, and in April, there were justifiable defense 4.
Great works and independence
This is not only a long-lasting behavior of exemption and restriction, but also its scale has become larger and larger. Along with it, there are some new meanings.
Different from the intuition of many players, restriction and exemption may not disturb the market order, but may bring some benign stimulation to developers and the market. With the alternation of the old and the new generations, where will the business model of traditional paid games go? It has also become the development trend that the industry is concerned about.
In the past few years, the cost of game development has been rising, but the price of game is almost unchanged. In addition to traditional paid games, free games have sprung up, gaining a large market, including a large number of emerging players. When paying games want to apply this mode, the industry has come up with a large number of DLC, season tickets, F2P, micro transaction / internal purchase and so on.
These new models soon exposed a lot of problems. From time to time, there was a negative public opinion caused by micro transactions like Star Wars frontline 2. As a result, no micro trading has become the selling point of some console games.
But no micro transaction cant solve the problem that game pricing is limited and manufacturers costs are difficult to cover. To this end, some platforms began to help manufacturers open up the market and attract more players.
Restriction and exemption is the way epic wants to explore. Whether its low price, subscription, or exemption, in essence, all have the same way, and are opening up the market through conscience. From the manufacturers point of view, fracture fighting and limitation and exemption are also a kind of promotion behavior, which can attract the players attention and are often used to build momentum for new works.
Before epic, this was the decision made by developers themselves and the risk they took.
Epic has changed this situation, providing sponsorship for developers to do the promotion of exemption and restriction. And through continuous restriction and exemption activities, to ensure the success of promotion.
Official data from epic last year
According to statistics, last year epic exempted 73 games with a total price of more than 1455 US dollars, and players received 200 million times. This data shows that two points, players do form a habit of getting epic restrictions and exemptions; and each time the restrictions and exemptions are made public, the game can be better promoted.
In other words, the sponsorship of epic bears the risk for the manufacturers, and the continuous restriction and exemption form a brand, which can ensure that each time the restriction and exemption exposure can be concerned by the players. In terms of risks and benefits, epic has made a guarantee of limited promotion.
On the other hand, the exemption itself may bring more benefits to the game. Through the restriction and exemption, the game not only attracts attention, but also attracts a large number of new players. With the game itself, they may continue to invest in the paid DLC and internal purchase to drive consumption.
Last week gta5 was fourth on steams weekly list
This is particularly beneficial for some long-term games. Gta5 is a good example. Even if it is not limited to exemption, the game is also on the best-selling list all the year round, and the number of new players introduced by the restriction and exemption is considerable. Because GTA itself contains online mode, it will generate more long-term benefits due to the arrival of a large number of new players.
Sometimes, we can even see that some games can be exempted twice, such as blue, once packaged with insede and once promoted last winter, which shows that this activity is worth trying again for developers.
More importantly, there are also manufacturers who actively contact epic to carry out the exemption and restriction activities. Epics CEO Tim Sweeney was very straightforward when he introduced the limited exemption activities:
We pay developers and publishers to limit and exempt games, and this amount is determined through negotiation, so that they can get more income from epic, and obtain a large number of users with the minimum loss of income.
Some of the games restrictions and exemptions are required to be disclosed by developers, which can build momentum for their new products.
Besides manufacturers, players may have another question: is this restriction and exemption sustainable? If it is sustainable, is it beneficial to the industry? On the Internet, there is a view that it is not uncommon to think that epic is burning money. The more white whoring players, the more epic burning money, it will fall into a vicious circle.
Lets not talk about the players position, but this vicious circle. At present, there is no sign.
There is a barrier between players, saying that night of the fortress is limiting and exempting blood transfusion for epic, but in fact, epic mall itself is already generating revenue.
As the share of epic mall itself is relatively low (12%), from the above data, after the flow share of the third-party sales, the revenue just covers the platforms preferential subsidies to users (such as coupons), epic has to rely on the income of Fortress night and the engine and other projects to subsidize, so as to run the send game system. However, when the scale of the shopping mall users is large enough, the corresponding sharing revenue is likely to offset the cost of this part and achieve a new balance.
According to epic, the $251 million in third-party revenue has actually exceeded expectations by 60%. It shows that the platform has also shown its purchasing power in other games by attracting players through restriction and exemption, and the official is relatively satisfied with the income situation.
The most convincing evaluation of the development of epic mall may come from competitors.
Gabe Newell, founder of V club, told edge magazine in March this year about the competitive relationship between steam and epic, which is quite interesting.
At that time, G Pang said, the competition between game stores is great for anyone. It keeps us honest. Keep everyone honest. In the short term, competition will be ugly. Youll think, ah, theyre yelling again, theyre embarrassing us. But in the long run, G Pang thinks that everyone will benefit from it. Someone has to compete for the cause and someone has to challenge you.
What we are more afraid of is not competition, but someone trying to stop it. If you ask me which one is more frightening, it is that people love Apples model of controlling everything, and there are faceless bureaucrats who prevent your products from entering the market, just because they dont want them to enter, or design stores in a way that devalues the value of their products.
This is not a new policy. Epic had similar royalty free regulations before, but before that, the sharing threshold was that the revenue reached 50000 US dollars, and 5% of the revenue would be charged for more than 50000 US dollars. This time, the virtual engine 5 directly raised the threshold to $1 million, which, like the exemption and restriction, is obviously an act to attract developers, but in the long run, the benefits to small and medium-sized developers are solid.
Of course, its the most important thing for players to keep leading. At present, this kind of possibility is very large. First of all, you can look forward to what the free game will be next week.
Extended reading plus one! Steam Lego whirlwind Ninja movie can be charged free of charge to Ubisoft Sue apple and Google because of the new rainbow six game of Fami. The total sales volume of Animal Friends Club is over 4 million sets of fitness ring hot sale. This article is from: editors note: _NBJ10775