Shi Huanhuan, the store manager of Shanghai Suning e-buy Wujiaochang store, said the price of iPhone 11 product series was reduced across the line, with a maximum price reduction of 1600 yuan.
Apple mobile phones, which used to be equal to high consumption, are keen to put down their positions and reduce their prices in the past two years. The iPhone 11, dubbed the real fragrance mobile phone, was questioned when it was launched in September last year because of its lack of 5g and innovation. But the first day of pre-sale sold out was a surprise. The cheaper price than the previous Apple phones is attributed to its hot sales.
The same real fragrance comes from the new iPhone ESE, which was just launched in April this year. The appearance is backward but the price is quite touching. The starting price of 3299 yuan is the lowest in Apples history. For other mobile phone brands, this is equivalent to the attack of dimension reduction.
Apples other challenge comes from the encirclement of the Android 5g camp. Since this year, Huawei, glory, Xiaomi, vivo, oppo and Samsung have launched their new 5g mobile phones. According to the Ministry of industry and information technology, 5g terminals have entered a period of vigorous development. As of April 22, 96 5g mobile terminals have obtained access licenses, compared with 39 at the end of December last year. The price of 5g mobile phone is also under investigation, with the lowest price below 2000 yuan.
But Apples 5g products have been absent for a long time. The new flagship 5g iPhone 12 will be released in the second half of the year as soon as possible, but 5gs track is already a race for the best. The iPhone 12 is likely to face the peak of its debut and suffer from the siege of Android 5g.
5g mobile phone is in the dark after the outbreak of new years robbery
I still remember that in the second half of 2019, almost everyone is optimistic about the prospects of 5g mobile phones, and predict that 2020 will be the year of 5g outbreak, with the upstream and downstream of the industrial chain expanding production. However, the new years epidemic took 5g mobile phones by surprise. In the face of a large number of inventory, the prices of various brands have declined all the way. What did the mobile phone industry go through during this period?
In 2019, the boom of 5g mobile phones in China was triggered by three major operators obtaining commercial licenses. Almost at the same time, the global mobile phone market is like a shot in the arm. 5g mobile phones are expected by manufacturers to revive the market with a new wave of replacement. Since ZTE first released the first 5g mobile phone in China in July last year, major brands have launched 5g models intensively. Huawei took the lead in the market of medium and high-end models. Mate30 series went on the market 60 days ago, and the global shipping volume has exceeded 7 million units, up 75% year on year.
No one wants to miss the spring breeze of 5g in 2020 for the mainstream brands huami OV and Samsung. Xiaomi CEO Lei Jun has a famous saying: when the typhoon comes, even pigs can fly, but Ma Yun has also supplemented the following couplet for this sentence: but after the wind passes, pigs are still dead.
Ma Yuns words are like a prophecy at this time. When the legendary 5g outbreak year really came, it was found that the wind stopped. The sudden new crown epidemic has pushed the pause button for the market, the offline channel advantage is no longer available, and the mobile phone store closing tide spreads around the world with the epidemic. Just after the Chinese Spring Festival, Xiaomis home, which was supposed to be back in the city, was closed. Samsung closed its biggest flagship store in China in February. From the city to the countryside, mobile phone brands have closed stores, and countless consumers have delayed the plan of changing phones, which has led to a sharp drop in mobile phone sales.
In this epidemic, Apple has played the whole game. In February, all Apple retail stores in China were temporarily closed. In March, apple began to close all offline retail stores except for China. It is understood that Apple has 511 retail stores in the world, but the offline sales in these two months almost all rely on the 42 Chinese retail stores open.
Behind the store closing trend is the dismal sales volume. IPhone, Apples largest business, saw revenue fall 6.7% year-on-year in the second quarter, the lowest level in the same period in the past four years. The total shipment volume of domestic mobile phone market is 27.197 million, down 44.0% compared with the same period last year. It began to pick up in March, but it was still down 23.3% compared with the same period last year.
The pressure brought by the epidemic is real in the short term, but the good news is that the whole industry, including mobile phone manufacturers, has chosen to face up to the difficulties, actively respond to them, and strive to overcome the difficult period caused by the epidemic.
The so-called 5g outbreak year is hard to start in 2020. The shrinking demand makes the supply chain face a reduction in production, and the global first-line mobile phone brands have adjusted to the cut orders state. According to supply chain information, some mainstream mobile phone manufacturers in China will cut their orders collectively in June, from 20% to 40%. However, some international mobile phone brands entered the single cutting program earlier, and started to cut in February. Some brands even cut 50% of the bill in May.
The offline advantage of the terminal is no longer available. Many new product launches are held online, which has become a new trend for a while.
On February 13, Lei Jun, founder of Xiaomi, released two new flagship products via online live broadcast. The products were officially launched in 55 seconds, and the sales exceeded 200 million yuan.
Chen Qiu, vice president of pinduoduo Data Research Institute: the order volume of 5g mobile phones in the first quarter of this year is nearly twice the total order volume of last year. The growth rate of 5g mobile phones in the second quarter will continue to reach a record high.
In the low valley, the relevant enterprises in 5g industrial chain are ready for the market recovery. On May 2, China Mobile and Huawei completed the construction and opening of the worlds highest 5g base station in the 6500m forward camp of Everest, and successfully achieved 5g coverage of Everest peak.
During the outbreak, China Mobile, China Unicom and China Telecom couldnt stop pushing 5g contract packages. According to the Ministry of industry and information technology, by the end of March, more than 50 million users had purchased 5g packages nationwide, but only 20 million of them used 5g devices to connect 5g networks. That is to say, there are nearly 30 million 5g package users who will be potential exchange users. The huge market will explode at any time. Are you ready? Source: CCTV finance source: CCTV finance editor in charge: Wang Xiaowu NF
During the outbreak, China Mobile, China Unicom and China Telecom couldnt stop pushing 5g contract packages. According to the Ministry of industry and information technology, by the end of March, more than 50 million users had purchased 5g packages nationwide, but only 20 million of them used 5g devices to connect 5g networks. That is to say, there are nearly 30 million 5g package users who will be potential exchange users. The huge market will explode at any time. Are you ready?