In the past two years, many business lines of Ali have recruited star employees. In addition to Liu Tao, he Jiong, Lei Jiayin, Ouyang Nana and other cultural and entertainment figures have recently become Ali employees. From their entry departments, they are mostly in e-commerce and cultural and entertainment business departments.
Gao Xiaosong, flower name: short, big and tight; Department: Ali music. Gao Xiaosong is the first group of star employees of Ali. He served as the chairman of Ali entertainment strategy committee when he joined Ali entertainment. At that time, he Qiong, the host, and song Ke, the musician, joined Ali entertainment. The latter two served as the CCO and chairman of Ali music respectively.
Lei Jiayin, flower name: Arara; Department: Alipay. Lei Jiayin joined Alipay last year as Alipay member experience officer. Lei Jiayin received 10 customer service calls on the first day of entry.
Ouyang Nana, flower name: Nabi; Department: Taobao. According to the public information, Ouyang Nana was responsible for the operation of Taobaos clothing industry after 00, and was the modeling partner of Taobaos new forces. Nabi may be Alis youngest employee. The work reporting object of Nabi is director P9, so I guess she is P8, and P8s annual salary is more than one million.
Another company that used to use entertainment stars in a high profile is Qihu 360.
On April 15, 2016, Zhou Hongyi, chairman of the board of directors of 360, posted the work license of 360 new employees on Weibo. On April 18, the official microblog of 360 mobile assistant was announced successively. Yi yiqianxi, one of the members of tfboys group, was officially employed as the chief fashion Officer (CFO) of 360 mobile assistant, Wang Yuan as the chief creative officer (CIO) of 360 mobile assistant, and Wang Junkai as the chief dream making officer of 360 mobile assistant.
Wang Yuan, chief creative officer, reports to Zhou Hongyi, chairman of 360 company, and will serve as a member of the three person steering group of 360 mobile assistants leziyuan plan and three-dimensional entertainment strategy. He will take on the mission of making 360 mobile assistant products younger and more fashionable, and work with colleagues of 360 mobile assistant to create mobile Internet products that young people love and enjoy.
In addition, on April 17, 2016, Li Xiang, a former host of Hunan Satellite TV, posted his work license and office in 360 on Weibo. According to the public information, Li Xiang holds the post of vice president and chief content officer, in charge of film and television and content.
In addition, brokers in China note that there are many Internet companies that have hired stars from the performing arts industry.
Liu Tao, the above-mentioned actor, also joined ping an good doctor and became chief health officer Cho.
In addition, on June 19, 2018, baidu apps official microblog announced that Papi sauce officially served as Baidu apps chief content officer, and set up a cash red envelope grabbing activity of 1.8 billion in a certain period of time in the world cup.
In 2017, Lin Xin spoke for iqiyis self-made animation and IP Strategy Conference; in 2018, Wu Yifan joined iqiyi as the chief members special experience officer. This is the sixth spokesperson for iqiyis member business invitation. Before that, Yang Yang, angelababy and Huang Bo were the first spokesmen. At the end of 2016, iqiyi announced that Chen Weiting and Zhao Liying were its chief member recommendation officers.
On May 20, 2019, Feng Timo, a popular online singer, joined Tencent music as the lead singer of popular songs; earlier, Wang Lihong joined Tencent music.
It can be seen that since 2016, the news of all kinds of stars entering Internet companies has been endless, which can be described as a new climax of cooperation between stars and enterprises in the performing arts industry. From spokesperson mode to employee senior management mode, in addition to considering win-win cooperation based on fan flow economy, there is also the impact of the new advertising law.
A senior planning director of a media marketing company in Beijing told reporters that after September 2015, the new advertising law has been implemented, which has made strict regulations on Star endorsements, and the false advertising of star endorsements will be jointly and severally liable. According to the new advertising law, the industrial and commercial department can confiscate the illegal gains and impose a fine of more than twice and less than twice the illegal gains, and can no longer endorse the ads within three years; On the other hand, in the past few years, the Internet has been developing rapidly, and the internet entertainment content industry is booming, which also promotes the cross-border integration of the two formats.
Does a star of acting get a salary when he enters a big Internet company?
Here, Alibaba Group adopts a dual sequence career development system:
A set of system is expert route [P sequence = technical post], programmers, engineers, and talents in a certain professional field, which are divided into 14 levels, from P1 to P14. At present, the minimum enrollment starts from P4.
One system is route m, that is, manager route [M sequence = management post], from M1 to M10.
It is understood that, generally speaking, the fresh graduates will be promoted to P6 after working in Ali for P5 and P6 after working for 1-3 years, and shares will be allocated after their rank is higher; at present, the largest rank range of Ali group is p6-p8, and P8 is a senior expert in technical posts. The salary structure of Ali is generally 12 + 1 + 3 = 16 salary, and the bonus at the end of the year is generally 0-6 months salary.
From the perspective of public information, actors often have job experience activities when they join Internet companies. But its not all appointment. For example, Jiang Yilei (Papi sauce) joined Baidu, baidu app said that it was just cooperation, and there was no actual personnel appointment. Some will also hold equity. For example, Gao Xiaosong became an Alibaba executive, Liu Tao held a small amount of shares when he was the chief health officer CHO, and Li Xiang joined Qihu 360. It is said that the remuneration includes high annual salary and shares. Some will become investors. Before that, when the independent overseas shopping platform foreign terminal cooperated with the entertainer, angelabay, she was not only a product manager, but also an investor. She participated in the B round financing of foreign terminal in which abcapital, a venture capital fund, participated. Source: Securities Company China Author: Li Baishui editor: Wang Xiaowu NF
From the perspective of public information, actors often have job experience activities when they join Internet companies. But its not all appointment. For example, Jiang Yilei (Papi sauce) joined Baidu, baidu app said that it was just cooperation, and there was no actual personnel appointment.
Some will also hold equity. For example, Gao Xiaosong became an Alibaba executive, Liu Tao held a small amount of shares when he was the chief health officer CHO, and Li Xiang joined Qihu 360. It is said that the remuneration includes high annual salary and shares.
Some will become investors. Before that, when the independent overseas shopping platform foreign terminal cooperated with the entertainer, angelabay, she was not only a product manager, but also an investor. She participated in the b-round financing of foreign terminal by venture capital fund abcapital.