Under the epidemic, both sides of JD Q1s financial report

 Under the epidemic, both sides of JD Q1s financial report

Report card under the epidemic

As shown at the beginning, in Q1 2020, the net income of Jingdong group is 146.2 billion yuan, an increase of 20.7% year-on-year. Although the growth rate is at a new low in recent years, the net income of daily necessities in this quarter is 52.5 billion yuan (about 7.4 billion US dollars), an increase of 38.2% year-on-year, higher than the overall growth rate of Jingdong.

At the same time, the surging demand for online mode in special period has also brought an increase in the number of users and activity of online platforms in the first quarter: as of March 31, 2020, the number of active purchasing users of JD in the past 12 months was 387.4 million, with more than 25 million new active purchasing users, an increase of 24.8% over the same period last year. In March 2020, the number of daily active users of JD mobile terminal increased by 46% compared with the same period last year.

While ensuring that revenue does not decline, Jingdongs spending is also rising.

In the first quarter of 2020, Jingdongs cost was 123.7 billion yuan (about 17.5 billion US dollars), an increase of 20.2% compared with 102.9 billion yuan in the same period of last year; its expense was 20.2 billion yuan, an increase of 19% compared with 16.978 billion yuan in the same period of last year. Among them, the performance cost of JD in the first quarter of 2020 is 10.4 billion yuan (about 1.5 billion US dollars), an increase of 29% compared with 8.1 billion yuan in the same period of last year, which is also the highest in recent three years.

The epidemic has put a great test on the materials and transportation capacity of JD, and the increase of performance cost is also expected. In addition, the market cost of JD in the first quarter of 2020 is 4.5 billion yuan (about 600 million US dollars), which is also 13.4% higher than the 3.9 billion yuan in the same period of last year.

The reason for the decrease of cash flow is the consequence of Jingdongs first supply guarantee during the epidemic: in order to face the business difficulties together with partners such as brand merchants and small and medium-sized merchants, especially the short-term cash flow shortage, Jingdong has greatly shortened the settlement cycle to suppliers, also prepaid a large number of prepayments to suppliers in advance, and the companys accounts payable turnover in the first quarter The number of days is also 5.7 days shorter than the same period last year.

In a special period, the growth rate of JD mainly comes from the self operation and warehouse distribution business of JD which has been carrying on the load.

The whole situation of the epidemic is very uncertain, and the measures of isolation are very strict at present. At present, we are the largest supermarket platform in the whole channel of China. Many people eat at home during the epidemic. This kind of growth is particularly big for us both online and offline, and I think we will benefit from it. This growth should be said to come mainly from our own categories. In the subsequent conference call, Jingdong explained this.

2020q1 self operation and platform business revenue

In January April, when the epidemic was most serious, the amount of orders placed by 572 daily-use Department stores on JD platform exceeded RMB 100 million, 230 brands exceeded RMB 300 million, and 151 brands exceeded RMB 500 million.

At the same time, financial report data shows that as of March 31, 2020, JD logistics has operated more than 730 warehouses, including the cloud warehouse area managed by JD logistics, with a total storage area of about 17 million square meters.

Fourth unicorn?

With this financial report, Jingdong also released a financing news that is not in the public view: its subsidiary Jingdong industrial products signed a round a financing agreement of 230 million US dollars, which was led by GGV Jiyuan capital, followed by Sequoia Capital China fund, CPE and other investment institutions. According to BOE, the post investment valuation of industrial products in BOE has exceeded $2 billion.

Jingdong industry does not often appear in the public view.

In 2017, Jingdong industry was officially launched with the category expansion of Jingdong and became one of the first-class channels in the main station of Jingdong within one year. According to the public data, JD industry is a subsidiary of JDs industrial products e-commerce, industrial intelligent purchasing platform, industrial Internet technology application solutions and other related fields. At present, it has established 30 million digital standards for industrial products, covering tools, protection, power distribution, instruments, cleaning products and other industrial products. In 2019, Jingdong industrial products launched the solutions of intelligent procurement management platform ISRM and intelligent industrial Internet of things industrial platform.

It is understood that more than 50% of transactions of Jingdong industrial products are completed through a procurement platform independent from the main station of Jingdong.

Whether its the previous Jingxi, c2m, supernova plan, or todays Jingdong industry; whether its Jingdong or other Internet giants, the words factory and manufacturing have become the existence that cant be avoided if you want to get incremental in the future.

In this report card, although sinking market is no longer the focus of data, it is still the most important part of JDs strategy. According to the conference call, today, more than 60% of JDs third to sixth line users and more than half of its Gmv users are in the market.

Not long ago, Jingdong launched the Jingdong express app in a low-key manner, which became the biggest action of the main station sinking besides Jingxi (independent of Jingdong APP).

After that, JD will further divert the sinking market and high-end users - we plan to transform the original No.1 store into No.1 member store at the end of the second quarter and the beginning of the third quarter, and launch the paid member service of selected products for the middle and high-end people in the high-end market. Jingdong also set up a user growth and operation Department last year. The function of this department is to unify all the user assets and related responsibilities of the company, and transform and operate the user through technology and algorithm.

Source: Hu Yuwang editor in charge: Zhang Zutao, nt5054