Luo Yonghaos first live show of selling houses water 19110 coupons were snapped up

category:Finance
 Luo Yonghaos first live show of selling houses water 19110 coupons were snapped up


At eight oclock on May 15th, Luo Yonghao, the merchandise anchor, appeared on his tiktok live room on time. More than 30 products waited for him to bring goods, such as cola, potato chips and snacks, to lipstick, cleanser and other cosmetics, skin care products, electric cars, cars, etc. But more importantly, he is about to finish his first show of selling houses in the live studio.

For this live broadcast, pomegranate group, Luo Yonghaos partner, started warm-up publicity a week ago. However, it seems that Luo Yonghao didnt put too much energy into the first live broadcast of selling houses. Before the live broadcast, in addition to forwarding a propaganda micro blog published by the official micro blog of pomegranate group, he didnt carry out any targeted publicity on this. Even in the live broadcast product preview on May 15, there was no information about the real estate of pomegranate group.

That night, Luo Yonghao talked for 1 hour and 40 minutes before pomegranate groups products came out. Unlike Weiyas direct introduction of products in the sample room, or the special live broadcast by Li Xiang, Wang Han and Da Zhangwei, the introduction of Luo Yonghaos live selling is not about the house itself, but about the minimum one cent purchase coupon.

According to the official data released by pomegranate group, Luo Yonghao spent 10 minutes to sell the house. During this period, 290000 viewing traffic was increased in the live room and 19110 coupons were sold. Although its impossible to know how many of these nearly 20000 transactions can be cashed in at last, its obvious that the platform with netred laoluo has made money.

However, for the audience who entered the studio to buy a house, it may not be a very infectious live broadcast.

Some friends say I dont have money and I cant afford a house. It doesnt matter. Lets look at something we can afford. The first purchase coupon was put on the shelves for sale. In order to keep the audience who are not interested in the real estate, Luo Yonghao sold coke alternately. In the form of such cross pushing, the 10 minutes belonging to pomegranate group are divided into three sections, and each appearance is only about 3 minutes on average.

Correspondingly, every time its pomegranate groups turn to appear, a coupon will be put on the shelves in the live room, and the selling prices are respectively zero point nine eight Yuan and one cent. Specifically, the price zero point nine eight The coupon of RMB yuan can enjoy a discount of 98% when purchasing the designated real estate. The coupon of RMB 1 is entitled to a buy it now discount. If the house is not purchased, the coupon can also be fully refunded.

Screenshots from the tiktok

In addition to the introduction of preferential activities, the introduction of the products house type is also an essential part of live selling. Its only the average push time of 3 minutes, even the basic information of the product cant be explained clearly. Therefore, in Luo Yonghaos live studio, there is almost no difference between millions of houses and a dozen pieces of coke and snacks. They all follow the inherent process of brief introduction of products - detailed introduction of discounts - listing sales.

Of course, even if the whole live broadcast is not coherent, the product introduction seems to have gone through the stage, but now Lao Luo is not a novice who held handwritten ppt embarrassing live broadcast a month ago. During the live broadcast, he is skilled in repeating the words discount, seckill, etc. to introduce the house type, he does not forget to play a joke and exaggerate the atmosphere.

After the epidemic, live broadcasting has become a new real estate sales model. Since Fudi joined hands with Weiya in early April, Fuli group, Evergrande group, country garden group and pomegranate group have had live water trials. The scope of cooperation has also expanded from Taobao top stream anchor to stars such as Li Xiang, Wang Han and Liu Tao. It can be seen that the interest of live real estate enterprises in selling real estate is rising. However, if you want to ask about the real estate sales, many people in the industry will think that the significance of publicity is greater than that of taking customers. A real estate insider in Beijing told time finance that after the outbreak, the real estate market recovered slowly. This was the time to rush for revenue, and real estate enterprises did have the demand of going out. Now there is an atmosphere for the whole people to watch the live broadcast. The house is also a product closely related to the peoples life. It must be about the attention. And through the live broadcast with tens of millions of traffic and the effect of celebrities and stars, even if the conversion rate of the final transaction is not high, the marketing effect will not be too bad. The industry said. Source: Time Financial Editor: Wang Xiaowu_ NF

After the epidemic, live broadcasting has become a new real estate sales model. Since Fudi joined hands with Weiya in early April, Fuli group, Evergrande group, country garden group and pomegranate group have had live water trials. The scope of cooperation has also expanded from Taobao top stream anchor to stars such as Li Xiang, Wang Han and Liu Tao. It can be seen that the interest of live real estate enterprises in selling real estate is rising.

However, if you want to ask about the real estate sales, many people in the industry will think that the significance of publicity is greater than that of taking customers. A real estate insider in Beijing told time finance that after the outbreak, the real estate market recovered slowly. This was the time to rush for revenue, and real estate enterprises did have the demand of going out.

Now there is an atmosphere for the whole people to watch the live broadcast. The house is also a product closely related to the peoples life. It must be about the attention. And through the live broadcast with tens of millions of traffic and the effect of celebrities and stars, even if the conversion rate of the final transaction is not high, the marketing effect will not be too bad. The industry said.