However, SAIC, Geely, great wall and other independent brands have made great breakthroughs in their overseas business. Among them, Geelys export sales rose by 109%.
According to the statistics of the times weekly, 8 of the 14 listed car companies saw their annual sales volume drop to varying degrees, 4 Rose and 2 did not disclose data.
Car market pressure is the main reason for the decline of car sales. According to the data of China passenger Federation, the retail sales of general passenger vehicles in 2019 decreased by 7.5% year on year, the second consecutive year of decline.
In terms of sales volume, SAIC Group ranked first with 6.238 million vehicles, followed by Dongfeng and GAC with 2.932 million vehicles and 2.0622 million vehicles, but the annual sales volume of the three vehicles fell 11.5%, 3.9% and 3.99% respectively compared with the previous year.
As a big brother of domestic car companies, SAIC Group has declined even more than other car companies.
We all have pressure in the industry, but SAIC feels that its hard to turn around. Its possible that there are problems in response measures, mainly in products. On April 15, Cao he, Secretary General of the auto chamber of Commerce of all China Federation of industry and commerce, told the times weekly.
Meanwhile, Beijing auto sales fell 2.4%, Geely fell 9% and BYD fell 11.39%. FAW sedan and Great Wall Motor achieved growth, with the former 3.11% to 217800 and the latter 1.43% to 1.06 million.
In terms of revenue, according to the statistics of times weekly, the revenue of 10 car companies fell and 4 rose.
SAIC Group still tops the list with a total revenue of 843.324 billion yuan. The revenue of GAC, Dongfeng, BYD, BAIC and other auto enterprises exceeds 100 billion yuan, while that of great wall is close to 100 billion yuan. Last years revenue was 96.211 billion yuan. However, except BAIC, all of the above auto enterprises are in a downward trend, of which Geely Auto dropped the most, down 9%.
Changan Automobile, FAW sedan, etc. recorded positive growth in revenue, up 6.48% and 8.38% respectively last year, and BAIC Motor Co., Ltd. rose the most, reaching 14.95%.
Many car companies sell more and lose
In addition to the decline in sales volume and revenue, the net profit of vehicle enterprises has been greatly reduced. Of the 14 listed car companies, 10 saw their net profits fall. Among them, Changan suffered the most losses, reaching 2.647 billion yuan; SAIC saw its first decline since its overall listing, with net profit down 28.9% year on year.
On April 18, an independent brand dealer, who didnt want to be named, told the times weekly that the revenue decreased and the profit fell sharply. This data is indeed a loss from the vertical comparison. But to think about it, the scale of the production, operation and sales of the enterprise is expanding, and the cost investment in these chains is increasing. The sales volume is not as good as before, but the industry is still moving forward It means less money.
For example, Great Walls sales rose 1.43% to 1.06 million vehicles last year, but its net profit fell 13.64% to 4.497 billion yuan.
According to the current annual report data disclosed by auto companies, the decline of net profit is related to the decline of gross profit rate, and many auto companies are in an awkward position of selling more and losing more.
As the most important sales channel of automobile enterprises, the decline of net profit of automobile enterprises is closely related to the operation quality of dealers. When the profit of single car falls, the income of vehicle maintenance and after-sales is very important.
Many brand dealers said that the market is not good, but also test the leaderships decision-making ability and management level.
Last year was not just a cold winter for the automobile industry. For many industries, life was not easy. On April 18, Wang Hongyan, general manager of Dongfeng Nissans Wuhan Third Ring Jingtong franchise store, told the times weekly, although last years revenue was not as high as previous years, we still achieved good results. In the vehicle business sector, we have increased the surrounding assessment, extended the product strength, and focused on the gross profit rate in the after-sales aspect. Secondly, we have carefully studied and analyzed the assessment of the manufacturer to maximize the rebate of the manufacturers business policy.
Car market knockout intensified
Under the bleak annual report data of automobile enterprises, the increase of income and profit of overseas business has become a rare bright spot.
In 2020, the domestic and foreign car markets are suffering from the severe impact of the epidemic. How to achieve stable and sustainable development of the domestic and foreign markets has become the primary problem faced by major car enterprises.
In response to the times weekly, Great Wall said that at present, in terms of automobile export, it has set up an emergency response team to strictly implement the prevention and control standards and improve its risk early warning ability.
Due to the aggravation of the overseas epidemic, the overseas suppliers have been comprehensively investigated, and the follow-up orders have been urgently arranged to be pulled in advance, the international logistics cycle has been compressed, and the risk of overseas supply has been dynamically managed. Geely told reporters.
In addition to the possible adverse impact of the current response to overseas exports. Since the outbreak of the epidemic, major car companies have also launched self-help measures, including reducing salaries and target sales.
In addition, the online car selling business such as live broadcast is also a bright spot. Recently, the live broadcast car selling business of the car business tycoons has become the norm. Many car dealers also have a more sensitive sense of live broadcasting. Wang Hongyan told the times weekly, franchise stores have been exploring online marketing mode for a long time. Last year, this business developed rapidly, from less than 20% before to more than 30% last year. Under the epidemic situation, the crisis and opportunity coexist in the automobile industry chain. In the face of the treacherous future of Boyun, how will automobile enterprises and dealers overcome the difficulties? This year, the whole business format will be adjusted, and many manufacturers may not be able to survive the transition, including many 4S stores. But on the positive side, after the adjustment, the powerful manufacturers and dealers will change and become stronger. Fang Yuming told time weekly. Source: time weekly editor: Wang Xiaowu NF
In addition, the online car selling business such as live broadcast is also a bright spot. Recently, the live broadcast car selling business of the car business tycoons has become the norm.
Under the epidemic situation, the crisis and opportunity coexist in the automobile industry chain. In the face of the treacherous future of Boyun, how will automobile enterprises and dealers overcome the difficulties?
This year, the whole business format will be adjusted, and many manufacturers may not be able to survive the transition, including many 4S stores. But on the positive side, after the adjustment, the powerful manufacturers and dealers will change and become stronger. Fang Yuming told time weekly.