How many small shops are left after the epidemic?

category:Society
 How many small shops are left after the epidemic?


Zhang Zhus canteen is running out of steam.

Before the Spring Festival in 2020, Zhang Zhili, who used to work in a game company, opened a small sales department by Tonghui River in Chaoyang District. He chose the shop at the bottom of an office building. Considering that there is a small community nearby, and considering two types of consumers, he arranged fresh shelves and main food kitchen.

The 27 year old shopkeeper is set to do a big job in the spring of 2020. He has calculated that the cost of shop rent and water and electricity is about 900 yuan a day, and as long as the revenue is 8000 yuan a day, the cost can be almost leveled. In the early stage, the employees let their parents come to help them look at the shop, and they are responsible for purchasing and selecting products. At most, they only need to recruit a cashier, and the shop will run.

The outbreak forced him to postpone his opening date to March 1. He began to select products from nearby wholesale markets, especially fresh fruits. In the evening, he has to use the online platform to deliver goods faster than the one with lower price and lower unit price.

But until March 20, the sign with the word Hongye canal supermarket had not been put on the head of the store. Zhang Zhili told the interface news that the construction of the main food kitchen in the store has not been completed. Even if it is in business status now, there are not many customers who have returned to work. The daily turnover of 100 square meters of the store is only 2000 yuan.

Unfinished main food kitchen

In a small residential area outside the South Third Ring Road of Fengtai, Beijing, there are not many shops that have been smashed - two of the shops along the street have been closed.

According to an employee of a community supermarket chain nearby, the store is not well located, and the South Gate nearest to the community is not open to residents as a consumption channel. Convenience bees and other couples small vegetable shops have been guarding the west gate and the east gate, cutting off the flow of passengers. There is a separation zone in the middle of the road, and few residents across the street come around to buy a bottle of drinks or a pack of cigarettes.

Small sales department sounds familiar and strange. The names in various parts of China also include grocery store, Shiduo store, tobacco and alcohol supermarket, which is a retail format earlier than the hypermarket, supermarket and convenience store. Most stores show people in monotonous facade, which is old but necessary in the whole retail industry. Their flexible position makes them close to consumers.

Despite the rise of e-commerce and the increasing density of convenience stores, these kinds of small shops are still out of peoples sight. Even around 2017, such capillary like shops attracted the B2B business departments of Alibaba, Jingdong and other giants. In the latters view, the purchase volume of these small shops has great potential.

According to data previously provided to interface news by the Kaidu consumer index, there are nearly 7 million small stores in China, including small stores, which contribute 40% of the total retail channel shipments.

Most of the canteens are in the form of self-employed households, with loose or even no employment relationship. The main family relationships are husband and wife, father and son.

Online purchasing platform all in one once conducted a survey of small store owners in Beijing and Shenzhen. According to the data, 60.2% of the shops they surveyed were operated by husband and wife, so the small sales department is sometimes called husband and wife shop.

The advantages of husband and wife business are that the purchase, sales and cash collection are all completed by the boss. Their meager profits are all realized by lengthening their business hours and providing various convenient services. Some stores also provide home delivery services.

However, once they temporarily shut down due to the epidemic, they can not have the advanced ordering system, goods storage capacity and logistics distribution capacity like the hypermarket, and use the online system already installed to provide high-frequency and efficient goods and services to customers.

In contrast, there are not many cases in which the small sales department completes the purchase, storage, delivery and so on by itself. If the small shops along the street are closed, even if they can receive online orders, they may not be able to complete the delivery due to the mismatch of online and offline inventory, the lack of energy of the owner and other reasons.

But there are also some outlets that can find a chance to survive the outbreak.

Zhang Liping, who lives in Tianjin, and his father have opened two stores in more than ten years. From the original tobacco and alcohol wholesale stores to the newly opened convenience supermarkets, Zhang Liping always tries to seek his own advantages in the changes of the times and make his own small sales department survive in the competition.

Zhang Liping keeps to the easy money convenience of the new store, providing cigarettes, alcoholic drinks and daily necessities. This store is located not far from the South Gate of tianjinqiao Park, and the demand for tourists is growing. Since the opening of easy money convenience in summer 2012, it has been refitted and renovated once last year.

Zhang Lipings shop

Last summer, a convenience bee was opened across the street, but Zhang Liping was confident in the commodity advantages of her own shop. She introduced to the interface news that drinks, daily chemical products, cigarette products and other categories had more advantages, especially Zhang Lipings fathers shop started from alcohol and tobacco products, so the price of some products had more advantages, which made her have 70% of regular customers.

In addition, the area of this store is larger than that of convenience bee. Therefore, under normal circumstances, the daily average turnover is about 5000 yuan. If it meets the peak day, it may also rush to 10000 yuan, which belongs to the type of small stores with better business performance.

However, in the epidemic situation, she was unable to open a shop. When the old customers who had added wechat had needs, Zhang Liping would also open the door to help them get the goods. These high-frequency needs inspired Zhang Lipings idea of making community group buying. In fact, she used to be on the online platform, but often because the shop was too busy to update the goods. Now, the online demand has enabled her to take care of the online business again and look for opportunities from the community Calculate.

(function() {(window. Slotbydup = window. Slotbydup| []). Push ({ID: u5811557, container: ssp_, async: true});)))); for example, fathers shop specializes in wholesale business, and can use the price advantage for group purchase, along with the small shop business which is not hot during the epidemic. In order to make more time, in Zhang Lipings shop, she may consider online purchase platforms for popular drinks such as Coca Cola and red bull, because after price comparison, it is found that the price is OK, but some small products may not be complete, so she needs to spend time to select products from Taobao, Alibaba and other platforms. As for Zhang Zhili, a little regret, he confessed to express his idea of opening a shop in another business, but he was still trying to change the fate of the shop. After all, the epidemic was not completely over. He thought that he would make some adjustments slowly according to the current situation, which might be better in April. Source: editor in charge of interface news: Han Jiapeng GUI nn9841

For example, my fathers shop specializes in wholesale, and can use the price advantage for group buying to make up for the small store business that was not hot during the epidemic.

In order to make more time, in Zhang Lipings shop, she may consider online purchase platforms for popular drinks such as Coca Cola and red bull, because after price comparison, it is found that the price is OK, but some small products may not be complete, so she needs to spend time to select products from Taobao, Alibaba and other platforms.

As for Zhang Zhili, a little regret, he confessed to express his idea of opening a shop in another business, but he was still trying to change the fate of the shop. After all, the epidemic was not completely over. He thought that he would make some adjustments slowly according to the current situation, which might be better in April.