Disney said that the launch time of Disney + in France was postponed to April 7 due to the request of the French government. In addition, due to the constraints of European network infrastructure, video clarity in the European region will decline, which is expected to reduce the overall bandwidth utilization by about 25%.
Maria Rua aguete, an analyst at omdia, a technology research firm, said in an interview that when European users are trapped at home, Disneys streaming service is on line, which is conducive to European users acceptance of the platform. It is expected that by the end of this year, Disney + will be able to obtain 5 million paying users in Western Europe, contributing US $160 million in revenue directly.
According to the Disney + payment policy, at present, European users need to pay 5.99 pounds / 6.99 euros per month, and the annual fee members need 59.99 pounds / 69.99 euros. New users can get a seven day trial free of charge.
However, the perfect entry time does not mean that Disneys streaming business can avoid the impact of the epidemic.
Aguete said the covid-19 epidemic will have a huge impact on Disneys original content, which is the main selling point of the streaming media platform. In the middle of this month, Disney has announced that it will stop making all live action films, including Little Mermaid, Shangqi, little ghost in charge and so on. In addition, Mulan, which was originally scheduled to go online this month, has been withdrawn from the global archives.
In addition to the stagnation of content production, Disney will also face fierce competition similar to the U.S. market in the European region. At present, BBC and ITV, the British local media giants, have announced to cooperate to build a video subscription platform britbox.
As of the release, Disney shares rose 13.27% to $97.14, the biggest one-day gain since October 13, 2008.
Source: CFA editor in charge: Wang Fengzhi, nt2541