Is it necessary to change the name if it contains new crown? That may be a bit extreme.
Through qixinbaos inquiry, the daily economic news reporter found that there are 1813 enterprises with new crown in their business names, the earliest of which was founded in 1991. In Wuhan, the center of the epidemic, Xinguan Investment Group Co., Ltd. was founded in 1998 with a registered capital of 100 million yuan. Its business covers cultural industry, high-end consumer goods customization, etc.
In addition, it can also be found by querying the trademark network that there are new crown trademark registrations in all categories; there are old new crown roads in Yunnan, and new crown roads in Chengdu, Sichuan. It can be seen that Xinguan is not unique to the virus.
Photo source: Photo Network
Passing by the new crown road in your heart?
Chengdu Xindu Guanshengyuan Food Co., Ltd. must feel a little lying gun. Established in 1989, this food enterprise is mainly engaged in the research and development, production and sales of moon cakes and zongzi. Its innocence lies in that it is suggested to change its name by netizens because it owns the new crown trademark.
Of course, this proposal was rejected by the enterprise. According to Red Star News, the head of the enterprise said that after all, the brand has been for 30 years and will not be renamed easily, it is impossible to change the name without considering it..
A traffic artery in the urban area of Qingdao is also very helpless. This only 3.5km long road is called Xinguan viaduct. In the past, it has contributed to the traffic diversion of Qingdao.
But recently, some Qingdao citizens left a message on the mayors mailbox of the local governments official website, strongly suggesting that the name should be changed. In the message, they also said that the name of new crown was unlucky and that they were not in a good mood when passing this road.
Of course, this proposal has not been adopted. The mayors mailbox replied that the new crown viaduct had been named as early as 2011, and the naming is legal and compliant. The opening of the viaduct has brought great convenience to the surrounding people, with a total length of about 3.5km. In order to ensure the stability of the road name, it is recommended that the name should not be changed if it can be changed.
Indeed, if not for this epidemic, new crown has no derogatory meaning, and new does not need to be said. The daily economic news reporter found that literally, crown is not only the hat, but also the meaning of champion, first and reverence. As recorded in Shuowen, crown is supreme, that is to say, crown is the most honorable and noble meaning. The word new crown is used in the name, which obviously has a good yearning. The novel coronavirus is also the abbreviation of new coronavirus, and it does not need to be too sensitive.
There are many new crown of trademarks, enterprises and roads in China
Different from the above cases of new crown color change, the daily economic news reporter found that during the epidemic, there were also new crown enterprises, which were not affected by new crown virus. For example, on February 24th, Dongguan Xinguan Technology Co., Ltd. was established, and its business scope was registered as R & D, production and marketing of the second type of medical equipment (medical masks), daily masks (non-medical), etc.
In addition, the reporter found in qixinbao that up to now, there are 1813 enterprise names or trademarks with the word new crown, and the following is part of the new crown enterprise information.
The first Xinguan enterprise was Xinguan Industrial Co., Ltd., located in Hong Kong, China. It was founded in 1991 and invested in plastic company in the mainland the next year. The first enterprise in mainland China was Zhuhai Xinguan Real Estate Co., Ltd., which was founded in September 1992. The largest registered capital is Bazhou Xinguan metal products Co., Ltd., located in Langfang, Hebei Province, with a registered capital of 700 million yuan; and Xinguan Investment Group Co., Ltd., located in Wuhan, Hubei Province, with a registered capital of 100 million yuan. In addition, the reporter found on the map that Jiading District of Shanghai, Laiwu District of Jinan and Gejiu City of Yunnan all have Xinguan road. In addition, Chengdu, Sichuan Province also has Xinguan Avenue.
Through the official website of the Trademark Office of the State Intellectual Property Office, we can also find that there are 178 trademarks related to new crown, such as new crown charcoal burning and new crown Chinese dream. In addition, there are many brand names directly known as new crown. Liu Kai, a lawyer of intellectual property and entertainment law of Hunan Wensheng law firm, thinks that from the analysis of constituent elements, Xinguan is not a common inherent vocabulary in our life, and there is no explanation about Xinguan in relevant dictionaries and Internet searches, so it has its own characteristics and significance.
Liu Kai also pointed out that before the outbreak of the new crown virus, new crown has been used as a trademark or enterprise name by businesses, especially those who have used new crown for a long time in a row. The new crown has had a certain connection with the products and services it provides, which will make the new crown more significant.
If we give up the brand of new crown for decades because of the existence of new crown virus, we will not only cut our feet to fit our shoes, but also stop eating because of choking.